---
title: "Crest Toothpaste — £171K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/crest-toothpaste"
last_updated: "2026-07-31T10:25:54.565Z"
locale: en
meta:
description: "Niche score 46/100 · £171K/yr market · 213K searches/yr · £14.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £171K/yr market · 213K searches/yr · £14.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Crest Toothpaste — £171K/yr Amazon UK Niche (2026) - Flapen"
---
# **crest toothpaste**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 25Conversion 63Competition 45Returns 99Price range 49Avg price 69Brand share 2Review moat 22Quality gap 65
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£14.30**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£4.35–£25.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£171K**
£171K/yr · 213K searches
**Growth**
**Bad****-0.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,376.33**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, crest toothpaste is a £171K/yr Amazon United Kingdom market (213K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crest toothpaste market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£143K–£179K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#269**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**0%**
- Crest78% - LuxPaks17% - Spotlight Oral Care1% - Fashion Base1% - Arm & Hammer1% - Monicare1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/crest-toothpaste/trend)
## **Top crest toothpaste search terms**
- **crest toothpaste**117K/yr+0.5%5.9% conv. - **crest**52K/yr+3.6%2.7% conv. - **peroxide teeth whitening**28K/yr-9.7%1.2% conv. - **crest whitening**7K/yr+9.6%1.9% conv. - **teeth whitening peroxide**5K/yr-3.0%1.6% conv. - **toothpaste crest**4K/yr-15.5%8.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/crest-toothpaste/search-terms)
## **Top crest toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£7K8%£14K12%£21K16%£27K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crest 3d White Vivid Fluoride Anticavity Toothpaste Radiant Mint - 0.85 Oz Pack of 2**Crest**£5.53**4.0★250 rev](https://www.amazon.co.uk/dp/B01IADXBTK) [2**Crest 3D White Radiant Mint Whitening Toothpaste Pack of 3 323 g Mint**Crest**£19.13**4.2★58,414 rev](https://www.amazon.co.uk/dp/B01KZOTRG8) [3**Crest Plus Cavity Protection Toothpaste Regular Paste 8.2oz Pack of 3**Crest**£10.69**4.6★4,445 rev](https://www.amazon.co.uk/dp/B00E4MPC26) [4**CRST 3DWhite Advanced Luminous Mint Teeth Whitening Toothpaste 4 Pack of 3.7 oz - Whitens After 1 Brush Bundled with LUXPAKS Toothpaste Squeezer**LuxPaks**£25.16**4.6★51 rev](https://www.amazon.co.uk/dp/B0D6LRKFTK) [5**Crest Cavity and Tartar Protection Toothpaste Whitening Baking Soda & Peroxide (3 Count of 5.7 oz Tubes Each) 17.1 oz**Crest**£11.03**4.4★3,484 rev](https://www.amazon.co.uk/dp/B07XG6B99S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Luxpaks Toothpaste Squeezer Compatible with 3D White Brilliance Vibrant Peppermint Teeth Whitening Toothpaste 3-Pack of 4.6 oz**LuxPaks**£24.80**0 rev7mo ago](https://www.amazon.co.uk/dp/B0G6WW75MB) [**Spotlight Oral Care Teeth Whitening Strips 28 Strips + Toothpaste (14-Day Treatment) Ultra Whitening Strips Sensitive Teeth & Enamel Safe Made by Dentists Hydrogen Peroxide Teeth Brightening Kit**Spotlight Oral Care**£20.73**101 rev1y ago](https://www.amazon.co.uk/dp/B0DSJXFZ1L) [**LUXPAKS Toothpaste Squeezer Compatible with 3D White Brilliance Pro Ultra White Teeth Whitening Toothpaste 3.8 oz - Active Whitening Protection Deep Clean System**LuxPaks**£16.67**84 rev1y ago](https://www.amazon.co.uk/dp/B0DR7HFDXG) [**Crest 3D White Advanced Glamorous White Teeth Whitening Toothpaste 3.3 oz Pack of 2**Crest**£13.73**75 rev1y ago](https://www.amazon.co.uk/dp/B0DKVGXVZ2) [**CRST 3DWhite Advanced Luminous Mint Teeth Whitening Toothpaste 4 Pack of 3.7 oz - Whitens After 1 Brush Bundled with LUXPAKS Toothpaste Squeezer**LuxPaks**£25.16**51 rev2y ago](https://www.amazon.co.uk/dp/B0D6LRKFTK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Luxpaks Toothpaste Squeezer Compatible with 3D White Brilliance Vibrant Peppermint Teeth Whitening Toothpaste 3-Pack of 4.6 oz**LuxPaks**£24.80**0.0★**▲ 311%**](https://www.amazon.co.uk/dp/B0G6WW75MB) [**Arm & Hammer Peroxicare Deep Clean Toothpaste 6 oz (Packaging May Vary)**Arm & Hammer**£6.47**4.5★**▲ 304%**](https://www.amazon.co.uk/dp/B000Y1DTRG) [**Monicare Hydrogen Peroxide 3% -250ml 10 Vols Clear**Monicare**£4.35**4.4★**▲ 265%**](https://www.amazon.co.uk/dp/B0BHX4Z4S3) [**Spotlight Oral Care Teeth Whitening Strips 28 Strips + Toothpaste (14-Day Treatment) Ultra Whitening Strips Sensitive Teeth & Enamel Safe Made by Dentists Hydrogen Peroxide Teeth Brightening Kit**Spotlight Oral Care**£20.73**4.0★**▲ 109%**](https://www.amazon.co.uk/dp/B0DSJXFZ1L) [**LUXPAKS Toothpaste Squeezer Compatible with 3D White Brilliance Pro Ultra White Teeth Whitening Toothpaste 3.8 oz - Active Whitening Protection Deep Clean System**LuxPaks**£16.67**4.4★**▲ 81%**](https://www.amazon.co.uk/dp/B0DR7HFDXG)
**~~View all trending →~~**
## **What buyers say about crest toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**20%
*“most importantly very effective in maintaining mouth health”*
**Tooth Brightening**18%
*“Good whitening”*
**Quality-Overall**14%
*“Good Crest product”*
**Value For Money**12%
*“Good Price”*
**Advertised Vs Actual Product**6%
*“Does the job”*
**Taste-Overall**5%
*“Nice taste”*
**Color**3%
*“Natural white”*
**Efficiency**3%
*“It really works 1st use you can see the difference”*
**Cleansing**3%
*“so clean everyone in house agrees its so good”*
**Tooth Sensitivity**2%
*“I chose these as chat gpt recommended them as being great for sensitive teeth”*
### **What buyers complain about **
**Size-Overall**16%
*“I was disappointed by the size”*
**Value For Money**13%
*“Pricey”*
**Visibility**9%
*“Can't see a real difference after a few days”*
**Tooth Brightening**7%
*“Too addictive whitening your teeth”*
**Functionality-Overall**7%
*“made no difference at all”*
**Quality-Overall**7%
*“Not the best”*
**Oral Hygiene**6%
*“havent found it any better than other toothpastes”*
**Advertised Vs Actual Product**4%
*“Misleading”*
**Durability**3%
*“Rip off”*
**Color Fading/Discoloration**3%
*“teeth are whiter”*
### **Top return reasons **
**Leak-Proof**19%
**Size-Overall**19%
**Advertised Vs Actual Product**16%
**Tooth Brightening**13%
**Oral Hygiene**8%
**Value For Money**4%
**Functionality-Overall**4%
**Tooth Sensitivity**3%
**Ingredients-Overall**3%
**Color**3%
## **Common questions**
- **Is crest toothpaste profitable to sell on Amazon United Kingdom?**
- The niche generates £171K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the crest toothpaste niche?**
- 6 brands and 68 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in crest toothpaste?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Visibility. The return rate is 0.3%.
- **When does demand for crest toothpaste peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the crest toothpaste niche?**
- Listings span £4.35–£25.16; the average listing price is £14.30 (sweet spot $15–$100). The average incumbent carries 9,376 reviews — the moat a new listing must climb.
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