---
title: "Creatine — £9.8M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/creatine"
last_updated: "2026-07-31T08:55:22.495Z"
locale: en
meta:
description: "Niche score 54/100 · £9.8M/yr market · 6.1M searches/yr · £11.23 avg price. Soft demand (-9.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £9.8M/yr market · 6.1M searches/yr · £11.23 avg price. Soft demand (-9.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Creatine — £9.8M/yr Amazon UK Niche (2026) - Flapen"
---
# **creatine**
**Worth a look**
Shows a $9.8M/yr market, but soft demand (-9.5% this quarter) keeps it on the watch list.
Market size 100Growth 20Conversion 96Competition 21Returns 100Price range 40Avg price 44Brand share 36Review moat 23Quality gap 40
**Market size**
**Incredible****£9.8M**
£9.8M/yr · 6.1M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.23**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£5.34–£21.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****7,167.6**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-9.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, creatine is a £9.8M/yr Amazon United Kingdom market (6.1M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **creatine market data**
- **Units sold / yr**
- **600K–800K**
- avg 50,000–60,000/product
- **Revenue / yr**
- **£6.7M–£9.0M**
- units × avg price
- **Conversion rate**
- **14.3%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **—flat
**Sellers**
**62**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**12%**
- Nutrition Geeks32% - Optimum Nutrition20% - Warrior13% - Bulk12% - Myprotein7% - WeightWorld4% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.
125K75KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/creatine/trend)
## **Top creatine search terms**
- **creatine**3.7M/yr-14.1%10.7% conv. - **creatine monohydrate powder**1.2M/yr+1.0%12.1% conv. - **creatine monohydrate**384K/yr-8.2%8.4% conv. - **creatine powder**200K/yr-21.0%9.4% conv. - **warrior creatine**108K/yr+17.2%4.0% conv. - **nutrition geeks creatine**64K/yr+31.5%23.0% conv. - **optimum nutrition creatine**74K/yr-4.2%9.7% conv. - **pure creatine**28K/yr+34.9%14.4% conv. - **creatin**38K/yr-4.7%9.6% conv. - **micronized creatine monohydrate**21K/yr+9.3%8.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/creatine/search-terms)
## **Top creatine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£980K20%£2.0M30%£2.9M40%£3.9M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men**Nutrition Geeks**£8.18**4.5★5,215 rev](https://www.amazon.co.uk/dp/B0DQQDZGCW) [2**Optimum Nutrition Micronised Creatine Monohydrate Powder 317g**Optimum Nutrition**£12.96**4.6★21,199 rev](https://www.amazon.co.uk/dp/B00T7L20AQ) [3**Bulk Creatine Monohydrate Powder 500g Power & Performance**Bulk**£10.17**4.5★10,570 rev](https://www.amazon.co.uk/dp/B00SP2ZKW8) [4**Warrior Creatine Monohydrate Powder 500g (166 Servings) Pure Creatine Powder Easy Dissolve Micronised Creatine for Women & Men (Unflavoured)**Warrior**£10.51**4.4★4,390 rev](https://www.amazon.co.uk/dp/B0CYTBM49S) [5**Optimum Nutrition Micronised Creatine Powder 100% Pure Creatine Monohydrate Powder for Performance and Muscle Power Unflavoured Shake 186 Servings 634 g**Optimum Nutrition**£21.53**4.7★13,623 rev](https://www.amazon.co.uk/dp/B00T7L20EC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Creatine Monohydrate 3000mg - Micronised for Easy Absorption - Creatine Tablets 180 - Exercise Gym Supplement for Men & Women - Creatine Monohydrate Powder (Not Capsules) 2 Months Supply**NEW LEAF PRODUCTS**£8.95**1,912 rev8mo ago](https://www.amazon.co.uk/dp/B0G2T1G4DX) [**Creatine Monohydrate Powder Micronised | 400g Pouch | 114 Servings | 200 Mesh Easy Dissolving Pure Powder**VitaBright**£5.34**749 rev11mo ago](https://www.amazon.co.uk/dp/B0FM8348PX) [**Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men**Nutrition Geeks**£8.18**5,215 rev1y ago](https://www.amazon.co.uk/dp/B0DQQDZGCW) [**Warrior Creatine Monohydrate Powder 500g (166 Servings) Pure Creatine Powder Easy Dissolve Micronised Creatine for Women & Men (Unflavoured)**Warrior**£10.51**4,390 rev2y ago](https://www.amazon.co.uk/dp/B0CYTBM49S) [**Creatine Monohydrate Powder - 300g (60 x 5g Servings) | 200 Mesh Fine Grade Powder Pure & Mixes Easily | Includes Scoop | Unflavoured | Made in The UK By CLN Labs**CLN Labs**£7.40**2,494 rev2y ago](https://www.amazon.co.uk/dp/B0CHWH4PJR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Creatine Monohydrate 3000mg - Micronised for Easy Absorption - Creatine Tablets 180 - Exercise Gym Supplement for Men & Women - Creatine Monohydrate Powder (Not Capsules) 2 Months Supply**NEW LEAF PRODUCTS**£8.95**4.3★**▲ 136%**](https://www.amazon.co.uk/dp/B0G2T1G4DX) [**Warrior Creatine Monohydrate Powder 500g (166 Servings) Pure Creatine Powder Easy Dissolve Micronised Creatine for Women & Men (Unflavoured)**Warrior**£10.51**4.4★**▲ 100%**](https://www.amazon.co.uk/dp/B0CYTBM49S) [**Creatine Monohydrate Powder Micronised | 400g Pouch | 114 Servings | 200 Mesh Easy Dissolving Pure Powder**VitaBright**£5.34**4.6★**▲ 47%**](https://www.amazon.co.uk/dp/B0FM8348PX) [**Creatine Monohydrate Powder 1kg - 10+ Months Supply - 330 Servings**WeightWorld**£20.22**4.6★**▲ 38%**](https://www.amazon.co.uk/dp/B0CF28WQH3) [**Jacked Factory Creatine Monohydrate 425g - 5g Creatine Powder per Serving Informed Choice Certified - Increased Physical Performance* & Resistance Training Effects** - 85 Servings Unflavoured**Jacked Factory**£12.05**4.5★**▲ 37%**](https://www.amazon.co.uk/dp/B08DH161T6)
**~~View all trending →~~**
## **What buyers say about creatine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Excellent product”*
**Value For Money**18%
*“Best value”*
**Solubility**7%
*“Dissolves easily”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Ease Of Use**4%
*“Ease of use”*
**Taste-Overall**4%
*“No nasty taste”*
**Blend/Ratio**3%
*“mix well”*
**Nutritional Content**2%
*“Very happy with this supplement”*
**Efficiency**2%
*“Does the job”*
**Energy Level**2%
*“Really helps with energy levels”*
### **What buyers complain about **
**Taste-Overall**12%
*“give a very bad artificial after taste”*
**Solubility**7%
*“NOT Dissolving”*
**Ease Of Chewing/Swallowing**7%
*“really not nice to swallow”*
**Size-Overall**6%
*“A small”*
**Smell**5%
*“Strong chemical smell”*
**Flavor**3%
*“Weird flavor”*
**Dosage**3%
*“Must take daily or it wont work”*
**Quality-Overall**3%
*“Bad quality control”*
**Side Effects**3%
*“Bad side effects”*
**Texture/Consistency-Overall**2%
*“The texture is also slightly coarser than some other brands Ive tried”*
## **Common questions**
- **Is creatine profitable to sell on Amazon United Kingdom?**
- The niche generates £9.8M/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the creatine niche?**
- 11 brands and 62 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in creatine?**
- Top complaints mined from reviews: Taste-Overall, Solubility, Ease Of Chewing/Swallowing. The return rate is 0.0%.
- **When does demand for creatine peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the creatine niche?**
- Listings span £5.34–£21.53; the average listing price is £11.23 (sweet spot $15–$100). The average incumbent carries 7,168 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)