---
title: "Cream for Sore Bottom — £836K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/cream-for-sore-bottom"
last_updated: "2026-07-31T08:11:15.056Z"
locale: en
meta:
description: "Niche score 40/100 · £836K/yr market · 643K searches/yr · £4.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £836K/yr market · 643K searches/yr · £4.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cream for Sore Bottom — £836K/yr Amazon UK Niche (2026) - Flapen"
---
# **cream for sore bottom**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 74Growth 15Conversion 100Competition 13Returns 100Price range 0Avg price 14Brand share 0Review moat 23Quality gap 28
**Conversion**
**Incredible****26.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£836K**
£836K/yr · 643K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,863.78**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-19.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.95**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.70–£5.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cream for sore bottom is a £836K/yr Amazon United Kingdom market (643K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 40/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cream for sore bottom market data**
- **Units sold / yr**
- **150K–200K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **£743K–£990K**
- units × avg price
- **Conversion rate**
- **26.3%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**88**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Anusol92% - Germoloids8% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -19.4% search growth over the last 90 days.
15K10KSpike '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 13.1×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/cream-for-sore-bottom/trend)
## **Top cream for sore bottom search terms**
- **anusol cream**305K/yr-17.8%30.5% conv. - **anusol**168K/yr-15.3%24.8% conv. - **anusol plus hc ointment**18K/yr+60.1%16.1% conv. - **anusol hc**26K/yr-37.0%9.7% conv. - **anusol ointment**26K/yr-43.0%27.1% conv. - **anasol for piles**15K/yr-14.7%28.2% conv. - **anusol plus hc**7K/yr+29.1%9.4% conv. - **itchy bottom cream**11K/yr-27.1%7.5% conv. - **anus**9K/yr-3.1%2.3% conv. - **anasol**8K/yr-19.8%22.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/cream-for-sore-bottom/search-terms)
## **Top cream for sore bottom products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£84K20%£167K30%£251K40%£334K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Anusol Ointment Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching & Lubricates 25 g (Pack of 1)**Anusol**£3.70**4.6★5,535 rev](https://www.amazon.co.uk/dp/B000KUAHZS) [2**Anusol Haemorrhoids Treatment Cream - Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching and Lubricates - 23 g**Anusol**£3.79**4.6★2,239 rev](https://www.amazon.co.uk/dp/B000KKK4YM) [3**Anusol Soothing Relief Ointment 15g**Anusol**£5.42**4.6★4,918 rev](https://www.amazon.co.uk/dp/B00LSGQWDO) [4**Anusol Cream for Haemorrhoids Treatment - Shrinks Piles Relieves Discomfort and Soothes Itching 43g**Anusol**£5.03**4.5★15,754 rev](https://www.amazon.co.uk/dp/B000KHVKUM) [5**Anusol Suppositories For Haemorrhoids & Related Conditions Proven Formula Shrinks Piles Relieves Discomfort & Soothes Itching 24-Pack**Anusol**£5.65**4.6★4,677 rev](https://www.amazon.co.uk/dp/B000KKK4Y2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Anusol Natural Cream - 30g Cream with Natural Ingredients - Relieves Anal Itching & Discomfort - Suitable For Pregnancy & Breastfeeding - Non Medicated Quick Cooling External Relief - Vegan Friendly**Anusol**£5.76**528 rev3y ago](https://www.amazon.co.uk/dp/B0BN5V58W4) [**Anusol Soothing Relief Suppositories**Anusol**£5.16**7,619 rev11y ago](https://www.amazon.co.uk/dp/B00N66WXQE) [**Anusol Soothing Relief Ointment 15g**Anusol**£5.42**4,918 rev12y ago](https://www.amazon.co.uk/dp/B00LSGQWDO) [**Anusol Ointment Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching & Lubricates 25 g (Pack of 1)**Anusol**£3.70**5,535 rev17y ago](https://www.amazon.co.uk/dp/B000KUAHZS) [**Anusol Haemorrhoids Treatment Cream - Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching and Lubricates - 23 g**Anusol**£3.79**2,239 rev19y ago](https://www.amazon.co.uk/dp/B000KKK4YM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anusol Haemorrhoids Treatment Cream - Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching and Lubricates - 23 g**Anusol**£3.79**4.6★**▲ 58%**](https://www.amazon.co.uk/dp/B000KKK4YM) [**Anusol Soothing Relief Ointment 15g**Anusol**£5.42**4.6★**▲ 22%**](https://www.amazon.co.uk/dp/B00LSGQWDO) [**Germoloids Haemorrhoid Cream Piles Treatment with Anaesthetic to Numb the Pain & Itch 55 g Pack of 1 (Packing may vary).**Germoloids**£4.95**4.6★**— 5%**](https://www.amazon.co.uk/dp/B000KKK4UG) [**Anusol Suppositories For Haemorrhoids & Related Conditions Proven Formula Shrinks Piles Relieves Discomfort & Soothes Itching 24-Pack**Anusol**£5.65**4.6★**— 0%**](https://www.amazon.co.uk/dp/B000KKK4Y2) [**Anusol Soothing Relief Suppositories**Anusol**£5.16**4.6★**▼ 12%**](https://www.amazon.co.uk/dp/B00N66WXQE)
**~~View all trending →~~**
## **What buyers say about cream for sore bottom**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**22%
*“As advertised”*
**Quality-Overall**21%
*“Better than other makes I've used”*
**Efficiency**10%
*“It does work”*
**Ease Of Use**10%
*“Ease of use”*
**Value For Money**8%
*“reasonable price”*
**Soothing Effect**4%
*“It calms the area almost immediately”*
**Itch Relief**3%
*“Don't scratch the itch, soothe it”*
**Allergies**3%
*“doesnt irritate sensitive skin”*
**Soft Feel**2%
*“The wipes are soft”*
**Comfort-Overall**2%
*“They do the job and ease discomfort”*
### **What buyers complain about **
**Allergies**12%
*“itchy i bobbed a drop of this on them for 4 days”*
**Pain Relief-Overall**8%
*“They only caused me pain”*
**Size-Overall**6%
*“Large size”*
**Value For Money**5%
*“The only real downside for me is the price — you dont get a huge number of wipes per pack”*
**Adhesion/Stickiness**5%
*“it doesn't stick anything”*
**Shrinkage Resistance**5%
*“Anusol shrinks the damage very well”*
**Smell**5%
*“It doesn't look the same or smell the same”*
**Taste-Overall**5%
*“Tastes horrible”*
**Functionality-Overall**5%
*“this doesnt work for me”*
**Dilute/Watery**5%
*“the contents watered down”*
## **Common questions**
- **Is cream for sore bottom profitable to sell on Amazon United Kingdom?**
- The niche generates £836K/yr across 9 tracked products. 90-day search growth is -19.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the cream for sore bottom niche?**
- 2 brands and 88 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cream for sore bottom?**
- Top complaints mined from reviews: Allergies, Pain Relief-Overall, Size-Overall. The return rate is 0.0%.
- **When does demand for cream for sore bottom peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 13.1× the quietest.
- **What does it cost to enter the cream for sore bottom niche?**
- Listings span £3.70–£5.76; the average listing price is £4.95 (sweet spot $15–$100). The average incumbent carries 6,864 reviews — the moat a new listing must climb.
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