---
title: "Search terms — cooling patches - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/cooling-patches/search-terms"
last_updated: "2026-07-31T10:43:00.840Z"
locale: en
meta:
  description: "Niche score 42/100 · £153K/yr market · 170K searches/yr · £4.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £153K/yr market · 170K searches/yr · £4.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — cooling patches - Flapen"
---

# **cooling patches**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 33Growth 57Conversion 100Competition 13Returns 100Price range 0Avg price 12Brand share 0Review moat 42Quality gap 40

**Conversion**

**Incredible****20.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Growth**

**Good****+30.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,272.33**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£153K**

£153K/yr · 170K searches

**Competition**

**Bad****84%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£4.34**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£1.62–£9.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100