---
title: "Cooling Gel — £622K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/cooling-gel"
last_updated: "2026-07-31T17:12:36.260Z"
locale: en
meta:
description: "Niche score 54/100 · £622K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £622K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cooling Gel — £622K/yr Amazon UK Niche (2026) - Flapen"
---
# **cooling gel**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 65Growth 42Conversion 97Competition 45Returns 100Price range 63Avg price 38Brand share 3Review moat 24Quality gap 50
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£622K**
£622K/yr · 378K searches
**Price range**
**Good****£1.69–£37.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+13.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£10.58**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,233**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cooling gel is a £622K/yr Amazon United Kingdom market (378K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul. Verdict: Worth a look — 54/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cooling gel market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£529K–£635K**
- units × avg price
- **Conversion rate**
- **15.6%**
- **Avg BSR**
- **#110**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**0%**
- Biofreeze48% - Deep Freeze38% - Reckitt8% - Reliance Medical3% - BioFreeze / BabyMad Ltd2% - Phoenix Medical1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.8% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/cooling-gel/trend)
## **Top cooling gel search terms**
- **deep freeze**91K/yr+22.8%12.9% conv. - **biofreeze gel**91K/yr-8.0%18.6% conv. - **biofreeze**65K/yr+12.0%12.6% conv. - **cooling gel**23K/yr+141.9%2.0% conv. - **bio freeze pain relief gel**28K/yr+3.5%16.9% conv. - **deep freeze gel**27K/yr-20.0%12.8% conv. - **bio freeze**21K/yr-6.2%11.4% conv. - **ice gel**6K/yr+54.7%3.8% conv. - **biofreeze pain relief gel**8K/yr+31.6%16.4% conv. - **cooling cream**3K/yr+253.2%1.4% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/cooling-gel/search-terms)
## **Top cooling gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£62K20%£124K30%£187K40%£249K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Biofreeze Cooling Gel 118 ml - Fast Acting Long Lasting Pain Relief for Muscles Joints Back - Eases Muscle and Joint Discomfort Fever - Non-Greasy Formula**Biofreeze**£7.28**4.4★20,475 rev](https://www.amazon.co.uk/dp/B0012ZTW3I) [2**Deep Freeze Pain Relief Cold Gel 100 g**Deep Freeze**£3.76**4.5★2,505 rev](https://www.amazon.co.uk/dp/B01CMEGDDE) [3**Biofreeze Pain Relief Gel 473ml Pump Cooling Menthol Analgesic for Muscle Joint & Back Pain Arthritis Relief NSAID-Free Cryotherapy Gel for Athletes Clinic & Home Use**Reckitt**£25.07**4.6★3,556 rev](https://www.amazon.co.uk/dp/B00CAWE2P0) [4**Biofreeze Cooling Relief 118 ml - Fast Acting Long Lasting Cold Therapy for Muscle Joint Back Pain & Fever - Quick Comfort Freeze Solution**Biofreeze**£8.55**4.4★20,475 rev](https://www.amazon.co.uk/dp/B00EZPJDNQ) [5**Deep Freeze Cold Spray Fast Acting Targeted Cooling 150ml (Pack of 1)**Deep Freeze**£3.75**4.4★1,122 rev](https://www.amazon.co.uk/dp/B099DHWDYW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Biofrost Relief | Effective Pain Relief | Quick & Long-Lasting Cool Gel | Perfect for Arthritis Back Pain Muscle Soreness & Pain Joint Stiffness Chronic Pain | Anti-inflammatory | 100ml Bottle**Phoenix Medical**£5.83**16 rev2y ago](https://www.amazon.co.uk/dp/B0D14YNWK4) [**Biofreeze Pain Relief Gel 118ml X 3 Muscle Rub Pain Relief Cools Soothes Back Pain Neck Pain Arthritis Fast Acting Long Lasting Muscles Bones And Joints Pain and Fever**Biofreeze**£19.74**496 rev2y ago](https://www.amazon.co.uk/dp/B0CW9SJJX2) [**Deep Freeze Cold Gel Fast Acting Targeted Cooling 35g Tube (Pack of 1)**Deep Freeze**£1.69**355 rev5y ago](https://www.amazon.co.uk/dp/B095X3X5VF) [**Deep Freeze Cold Spray Fast Acting Targeted Cooling 150ml (Pack of 1)**Deep Freeze**£3.75**1,122 rev5y ago](https://www.amazon.co.uk/dp/B099DHWDYW) [**Biofreeze Menthol Pain Relieving Patches (5 Patches Per Box) Up To 8 Hours Of Pain Relief From Sore Muscles Arthritis Backaches Spains Bruises Strains And Joint Pain (Package May Vary)**Biofreeze**£12.89**16,706 rev7y ago](https://www.amazon.co.uk/dp/B07PCMV7B6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Biofreeze Pain Relief Roll On 89ml X 2 Relieves Pain Cold Relief Arthritis Back Pain Muscle Pain Targets Small Areas Easy To Use Freeze Sprays Pain and Fever**Biofreeze**£16.56**4.4★**▲ 157%**](https://www.amazon.co.uk/dp/B082B2PQ1P) [**DEEP FREEZE PAIN RELIEF COLD PATCHES 4S**Deep Freeze**£4.50**4.3★**▲ 66%**](https://www.amazon.co.uk/dp/B0015X55Z6) [**Reliance Medical Freeze Spray 150ml - Fast Acting Pain Relief Instant Cooling and Soothing - Handy (Packaging may vary)**Reliance Medical**£2.34**4.1★**▲ 60%**](https://www.amazon.co.uk/dp/B01FDWL4JU) [**Deep Freeze Pain Relief Glide On Gel 50 gram**Deep Freeze**£4.03**4.4★**▲ 52%**](https://www.amazon.co.uk/dp/B06XRH2XSD) [**Biofrost Relief | Effective Pain Relief | Quick & Long-Lasting Cool Gel | Perfect for Arthritis Back Pain Muscle Soreness & Pain Joint Stiffness Chronic Pain | Anti-inflammatory | 100ml Bottle**Phoenix Medical**£5.83**4.4★**▲ 46%**](https://www.amazon.co.uk/dp/B0D14YNWK4)
**~~View all trending →~~**
## **What buyers say about cooling gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent product”*
**Joint Pain**12%
*“Absolutely fantastic helping my pain in my knee”*
**Value For Money**11%
*“Great value”*
**Efficiency**7%
*“It does work”*
**Advertised Vs Actual Product**6%
*“Works like a charm”*
**Ease Of Use**5%
*“Easy use”*
**Smell**5%
*“I like the smell it has a numbing effect which is quite pleasant”*
**Muscle Pain Relief**4%
*“eases those dull muscles pains”*
**Pain Relief-Overall**3%
*“Ease the pain”*
**Spray/Flow**3%
*“A very effective spray”*
### **What buyers complain about **
**Value For Money**13%
*“Pricey”*
**Functionality-Overall**9%
*“Doesn't work”*
**Quality-Overall**8%
*“cheap”*
**Pain Relief-Overall**6%
*“I have arm pain”*
**Skin Health**5%
*“does not cool the skin”*
**Instructions/User Manual/Troubleshooting**4%
*“Instructions on spray all in French”*
**Language Issues**4%
*“not impressed that a medical aid was sent without warning of language restrictions”*
**Temperature Retention**3%
*“Does not cool / freeze the area as much as other gels I have used in past”*
**Durability**3%
*“didnt last very long”*
**Comfort-Overall**3%
*“cant sleep with them on”*
### **Top return reasons **
**Leak-Proof**43%
**Functionality-Overall**14%
**Pain Relief-Overall**14%
**Sensitivity-Overall**14%
**Value For Money**14%
## **Common questions**
- **Is cooling gel profitable to sell on Amazon United Kingdom?**
- The niche generates £622K/yr across 18 tracked products. 90-day search growth is +13.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the cooling gel niche?**
- 6 brands and 87 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in cooling gel?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Quality-Overall. The return rate is 0.1%.
- **When does demand for cooling gel peak?**
- Demand peaks in Jul; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the cooling gel niche?**
- Listings span £1.69–£37.59; the average listing price is £10.58 (sweet spot $15–$100). The average incumbent carries 6,233 reviews — the moat a new listing must climb.
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