---
title: "Trend — collagen - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/collagen/trend"
last_updated: "2026-07-31T09:46:13.829Z"
locale: en
meta:
  description: "Niche score 70/100 · £6.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 70/100 · £6.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — collagen - Flapen"
---

# **collagen**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 99Growth 15Conversion 70Competition 74Returns 100Price range 66Avg price 67Brand share 91Review moat 25Quality gap 82

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£6.6M**

£6.6M/yr · 7.3M searches

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****£14.06**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£5.35–£33.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****4,752.74**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-20.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")