---
title: "Collagen Type 2 — £151K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/collagen-type-2"
last_updated: "2026-07-31T15:37:14.578Z"
locale: en
meta:
description: "Niche score 49/100 · £151K/yr market · 134K searches/yr · £15.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £151K/yr market · 134K searches/yr · £15.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Collagen Type 2 — £151K/yr Amazon UK Niche (2026) - Flapen"
---
# **collagen type 2**
**Skip it**
Soft demand (-12.1% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 19Conversion 76Competition 27Returns 100Price range 68Avg price 76Brand share 56Review moat 42Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£15.52**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£7.38–£31.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,305.86**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£151K**
£151K/yr · 134K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-12.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, collagen type 2 is a £151K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **collagen type 2 market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£155K–£194K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**106**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**23%**
- Jointace32% - Hellenia18% - Edible Health8% - N2 Natural Nutrition7% - Nature's Finest by Nutrisslim6% - ALPHA015%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.
3K2KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/collagen-type-2/trend)
## **Top collagen type 2 search terms**
- **collagen type 2**32K/yr-25.3%5.0% conv. - **collagen for joints**25K/yr-7.5%2.8% conv. - **type 2 collagen**25K/yr-15.2%4.1% conv. - **jointace collagen**15K/yr-21.5%16.9% conv. - **type ii collagen**7K/yr+12.9%2.7% conv. - **uc-ii collagen type 2**5K/yr+101.4%6.5% conv. - **collagen type 2 for joints**6K/yr-28.5%4.1% conv. - **collagen for joints and cartilage**4K/yr-16.9%3.4% conv. - **vitabiotics jointace collagen**3K/yr+13.5%14.8% conv. - **undenatured type ii collagen**4K/yr-15.6%5.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/collagen-type-2/search-terms)
## **Top collagen type 2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£30K30%£45K40%£61K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jointace Collagen - Advanced Joints & Cartilage Support - Includes Collagen Glucosamine & Chondroitin & Ginger**Jointace**£7.38**4.5★1,178 rev](https://www.amazon.co.uk/dp/B002FOJ89S) [2**UC-II Collagen Type 2-40mg - 60 Capsules | Joint Support Supplement - Manufactured in the UK | UCII Patented Ingredient - 2 Month Supply**Hellenia**£15.58**4.4★570 rev](https://www.amazon.co.uk/dp/B004TAFATI) [3**Edible Health Hydrolysed Marine Collagen Type II Capsules 1025mg with Hyaluronic Acid & Vitamin C High Strength Skin & Joint Support 60 Caps**Edible Health**£11.45**4.4★89 rev](https://www.amazon.co.uk/dp/B0DSFY9BQX) [4**Multi Collagen 1650mg Type I II III V X. Bovine & Marine Collagen Peptides. 180 Capsules Enhanced with Vitamin C. High Strength Collagen for Joints Hair and Skincare. N2 Natural Nutrition**N2 Natural Nutrition**£16.02**4.4★3,470 rev](https://www.amazon.co.uk/dp/B0DJGXBKDL) [5**Natures Finest by Nutrisslim Collagen JointCare: Type 2 Collagen for Joints - Premium Joint Pain Relief with Fortigel - Hydrolyzed Collagen Peptides Improved Mobility & Cartilage Support**Nature's Finest by Nutrisslim**£14.57**4.3★107 rev](https://www.amazon.co.uk/dp/B086L42TJ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Edible Health Hydrolysed Marine Collagen Type II Capsules 1025mg with Hyaluronic Acid & Vitamin C High Strength Skin & Joint Support 60 Caps**Edible Health**£11.45**89 rev1y ago](https://www.amazon.co.uk/dp/B0DSFY9BQX) [**Multi Collagen 1650mg Type I II III V X. Bovine & Marine Collagen Peptides. 180 Capsules Enhanced with Vitamin C. High Strength Collagen for Joints Hair and Skincare. N2 Natural Nutrition**N2 Natural Nutrition**£16.02**3,470 rev1y ago](https://www.amazon.co.uk/dp/B0DJGXBKDL) [**Osavi Collagen Type II with Hyaluronic Acid 60 Caps | UCII Undenatured Collagen for Joint & Cartilage Health | Supports Collagen Formation & Bone Function | with Rose Hip Extract & Vitamin C**OSAVI**£17.90**39 rev2y ago](https://www.amazon.co.uk/dp/B0D7MN4D7X) [**Seven Seas JointCare Plus Collagen with Omega-3 Glucosamine Chondroitin Vitamins C and D Manganese and Zinc Food Supplements 30-Day Pack**Sevenseas**£10.01**293 rev2y ago](https://www.amazon.co.uk/dp/B0D799F85V) [**WFN Approved UC-II - Type 2 Collagen for Joints - 60 Capsules - 40mg Undenatured Type II Collagen - Complex with UC II Collagen Vitamin C & Boswellia Serrata - Produced & Tested in Germany**WORLD'S FOOD NUTRITION**£18.63**779 rev2y ago](https://www.amazon.co.uk/dp/B0C2HCV68H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Osavi Collagen Type II with Hyaluronic Acid 60 Caps | UCII Undenatured Collagen for Joint & Cartilage Health | Supports Collagen Formation & Bone Function | with Rose Hip Extract & Vitamin C**OSAVI**£17.90**4.6★**▲ 83%**](https://www.amazon.co.uk/dp/B0D7MN4D7X) [**Type II Collagen Complex 1000 mg Supplements Supports Skin and Joint Health 60 Capsules 30 Day Supply**Tudor**£22.30**5.0★**▲ 47%**](https://www.amazon.co.uk/dp/B0D5DB77CX) [**Healthspan Marine Collagen (60 Tablets 1000mg) | 800mg Type I + 200mg Type II Collagen | Support Your Joints Bones & Connective Tissue | Added Benefits for Skin & Beauty**Healthspan**£14.52**4.5★**▲ 25%**](https://www.amazon.co.uk/dp/B0BFJ7KVFV) [**Jointace Collagen - Advanced Joints & Cartilage Support - Includes Collagen Glucosamine & Chondroitin & Ginger**Jointace**£7.38**4.5★**▲ 16%**](https://www.amazon.co.uk/dp/B002FOJ89S) [**Ancient + Brave Noble Collagen - Type II Collagen Capsules for Joint Health Healthy Bones & Ligaments - Enhanced with Vitamin C Boswellia Serrata & Manganese -30 Capsules**Ancient + Brave**£31.42**4.1★**▲ 13%**](https://www.amazon.co.uk/dp/B0D2RXS5LD)
**~~View all trending →~~**
## **What buyers say about collagen type 2**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“overall a solid product that Id recommend”*
**Joint Pain**11%
*“Helped with knee pain”*
**Value For Money**10%
*“Good value for money”*
**Solubility**7%
*“dissolves easily”*
**Ease Of Use**6%
*“Easy to use”*
**Skin Health**5%
*“my skin looks good”*
**Advertised Vs Actual Product**4%
*“As described”*
**Taste-Overall**4%
*“Excellent taste”*
**Calcium**2%
*“Collagen supplement”*
**Ease Of Chewing/Swallowing**2%
*“The capsules are easy to swallow and, importantly, have no taste at all, which makes them really easy to take consistently”*
### **What buyers complain about **
**Taste-Overall**16%
*“But tasteless”*
**Dosage**8%
*“Beware of dosage”*
**Vegan/Organic**4%
*“Not suitable. pure Bovine”*
**Value For Money**4%
*“very expensive”*
**Size-Overall**4%
*“These tablets are quite large”*
**Side Effects**4%
*“had side effects when tried”*
**Functionality-Overall**3%
*“It might not work for me”*
**Solubility**3%
*“Starting to dissolve whilst I'm plugging the water down and getting nowhere”*
**Ease Of Chewing/Swallowing**3%
*“They are rather large to Swallow”*
**Quality-Overall**3%
*“Not the cheapest”*
## **Common questions**
- **Is collagen type 2 profitable to sell on Amazon United Kingdom?**
- The niche generates £151K/yr across 14 tracked products. 90-day search growth is -12.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the collagen type 2 niche?**
- 13 brands and 106 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in collagen type 2?**
- Top complaints mined from reviews: Taste-Overall, Dosage, Vegan/Organic. The return rate is 0.1%.
- **When does demand for collagen type 2 peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the collagen type 2 niche?**
- Listings span £7.38–£31.42; the average listing price is £15.52 (sweet spot $15–$100). The average incumbent carries 2,306 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)