---
title: "Collagen Protein Powder — £70K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/collagen-protein-powder"
last_updated: "2026-07-31T09:01:32.609Z"
locale: en
meta:
description: "Niche score 49/100 · £70K/yr market · 116K searches/yr · £18.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £70K/yr market · 116K searches/yr · £18.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Collagen Protein Powder — £70K/yr Amazon UK Niche (2026) - Flapen"
---
# **collagen protein powder**
**Skip it**
A small market ($70K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 23Conversion 41Competition 52Returns 100Price range 69Avg price 83Brand share 36Review moat 36Quality gap 81
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.24**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£6.36–£33.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,877.14**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£70K**
£70K/yr · 116K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, collagen protein powder is a £70K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **collagen protein powder market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£73K–£91K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **93%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**46**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 91%
**Open market**
**12%**
- Myprotein34% - Revive Naturals25% - Feel Complete11% - BULK POWDERS8% - Wellgard5% - MyVitamins4% - Open — no brand owns it (8 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 42 weeks — -4.7% search growth over the last 90 days.
4K3KSpike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/collagen-protein-powder/trend)
## **Top collagen protein powder search terms**
- **collagen protein powder**46K/yr-9.8%2.8% conv. - **collagen protein**16K/yr-15.3%3.4% conv. - **protein collagen powder**10K/yr-1.0%3.6% conv. - **my protein collagen**11K/yr-23.4%4.1% conv. - **my protein collagen protein powder**8K/yr+41.4%3.4% conv. - **protein and collagen powder**6K/yr+15.8%2.0% conv. - **collagen and protein powder**5K/yr-7.6%3.5% conv. - **protein powder with collagen**4K/yr+62.2%1.7% conv. - **myprotein collagen**5K/yr-1.4%4.7% conv. - **protein collagen**3K/yr-3.0%3.2% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/collagen-protein-powder/search-terms)
## **Top collagen protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£8K16%£11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Multi Collagen Protein Powder 400g - Types I II III V & X - Hydrolyzed Grass Fed Bovine Wild Caught Fish & Free-Range Chicken & Eggshell Collagen by Revive Naturals**Revive Naturals**£12.24**4.5★12,622 rev](https://www.amazon.co.uk/dp/B0C9D4SX51) [2**Myprotein Collagen Protein Powder | Unflavoured 1 kg (40 Servings) | 22g Hydrolysed Collagen Peptides Per Serving | 90% Pure Collagen Content | High Protein Nutritional Supplement | Zero Sugar & Fat**Myprotein**£25.45**4.4★247 rev](https://www.amazon.co.uk/dp/B07C1CJMHC) [3**Bulk Collagen Powder with Peptides and Vitamin C Smooth 500g**BULK POWDERS**£11.90**4.4★1,275 rev](https://www.amazon.co.uk/dp/B07PGBBNTR) [4**Feel Complete | High Protein Collagen Powder | No Sugar No Sweeteners | Unflavoured | Grass Fed & Hydrolysed | Premium Type 1 & 3 Bovine Peptides | Halal | Skin Hair & Nails | 300g | 30 Servings**Feel Complete**£22.27**4.3★232 rev](https://www.amazon.co.uk/dp/B0CH1FV3N1) [5**Multi Collagen Protein Powder 400g - Types I II III V & X - Hydrolyzed Grass Fed Bovine Wild Caught Fish & Free-Range Chicken & Eggshell Collagen (1 Month Supply)**Revive Naturals**£16.58**4.5★12,622 rev](https://www.amazon.co.uk/dp/B07GJ66C1C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Unflavoured)**Myprotein**£24.02**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GWJ88D54) [**Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Chocolate)**Myprotein**£23.90**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GWJL25VK) [**Myprotein Clear Whey Protein + Collagen | Raspberry Lemonade - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fitness Drink**Myprotein**£23.23**13 rev5mo ago](https://www.amazon.co.uk/dp/B0GNTPFX5H) [**Myprotein Clear Whey Protein + Collagen | Peach Tea - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink**Myprotein**£22.81**11 rev5mo ago](https://www.amazon.co.uk/dp/B0GNTBY69S) [**Dose & Co Collagen Protein Powder - Vanilla 420g | Bovine Hydrolysed Type I & III Collagen Peptides with 20g Whey Protein per Serving | Hair Skin Nails & Muscle Support | Halal Gluten Free**DOSE & CO.**£20.97**150 rev8mo ago](https://www.amazon.co.uk/dp/B0GJDM4C1H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Chocolate)**Myprotein**£23.90**4.2★**▲ 214%**](https://www.amazon.co.uk/dp/B0GWJL25VK) [**Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Unflavoured)**Myprotein**£24.02**3.5★**▲ 212%**](https://www.amazon.co.uk/dp/B0GWJ88D54) [**Myprotein Clear Whey Protein + Collagen | Peach Tea - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink**Myprotein**£22.81**4.3★**▲ 170%**](https://www.amazon.co.uk/dp/B0GNTBY69S) [**Dose & Co Collagen Protein Powder - Vanilla 420g | Bovine Hydrolysed Type I & III Collagen Peptides with 20g Whey Protein per Serving | Hair Skin Nails & Muscle Support | Halal Gluten Free**DOSE & CO.**£20.97**4.2★**▲ 160%**](https://www.amazon.co.uk/dp/B0GJDM4C1H) [**Feel Complete | High Protein Collagen Powder | No Sugar No Sweeteners | Unflavoured | Grass Fed & Hydrolysed | Premium Type 1 & 3 Bovine Peptides | Halal | Skin Hair & Nails | 300g | 30 Servings**Feel Complete**£22.27**4.3★**▲ 86%**](https://www.amazon.co.uk/dp/B0CH1FV3N1)
**~~View all trending →~~**
## **What buyers say about collagen protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Just as good as a premium brand”*
**Solubility**10%
*“Mixes easily”*
**Value For Money**9%
*“Great value for the money”*
**Taste-Overall**8%
*“No funny taste”*
**Joint Pain**5%
*“Ease of joint pain”*
**Skin Health**5%
*“Skin looks great”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Use**4%
*“Easy to use”*
**Blend/Ratio**3%
*“Perfect blend”*
**Hair Growth**3%
*“hair improves”*
### **What buyers complain about **
**Taste-Overall**29%
*“Strange taste”*
**Smell**7%
*“can't smell anything either”*
**Vegan/Organic**4%
*“unfortunately is halal”*
**Flavor**3%
*“Weird flavour”*
**Solubility**3%
*“Doesn't mix well”*
**Value For Money**3%
*“Expensive”*
**Quality-Overall**2%
*“Absolutely terrible product”*
**Functionality-Overall**2%
*“no effect at all”*
**Sweetness**2%
*“Too sweet”*
**Dosage**2%
*“Also the recommended dosage is much too high for me”*
### **Top return reasons **
**Flavor**29%
**Product Condition**14%
**Comfort-Overall**14%
**Ingredients-Overall**14%
**Dosage**14%
**Vegan/Organic**14%
## **Common questions**
- **Is collagen protein powder profitable to sell on Amazon United Kingdom?**
- The niche generates £70K/yr across 28 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the collagen protein powder niche?**
- 14 brands and 46 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in collagen protein powder?**
- Top complaints mined from reviews: Taste-Overall, Smell, Vegan/Organic. The return rate is 0.1%.
- **What does it cost to enter the collagen protein powder niche?**
- Listings span £6.36–£33.88; the average listing price is £18.24 (sweet spot $15–$100). The average incumbent carries 2,877 reviews — the moat a new listing must climb.
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