[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-health-personal-care-colgate-sensitive-pro-relief-toothpaste":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1366,536963877,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":184,"baselines":220,"demand":225,"seasonality":540,"brandShare":553,"products":575,"feedback":816,"searchTerms":978,"related":1027,"lastUpdated":167},"55de0aee12b1051d2729ac1f8d403348","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":19,"label":20,"slug":21,"href":22},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":169,"sellerCount":170,"signals":171,"avgBsr":172,"pageQuality":173,"unitsSoldMin":174,"unitsSoldAvgMin":175,"unitsSoldAvgMax":176,"revenueMin":177,"revenueMax":178,"avgBrandAgeMonths":179,"avgSellerAgeDays":180,"top20ClickShare":181,"top20BrandShare":182,"primePct":182,"oosRate":183},3717504,4284655,1.7216,0.02,0.1688,0.4004,0.9291,4.55,4743,5.14,0.78,14.55,37,800000,0.5946,0.0005,2,3,"colgate sensitive pro relief toothpaste","colgate-sensitive-pro-relief-toothpaste","\u002Fresearch\u002Fuk\u002Fhealth-personal-care\u002Fcolgate-sensitive-pro-relief-toothpaste","Dental Care","2026-07-24T16:06:43.775501+00:00",11,12,206,[],262,0,600000,15000,20000,3084000,4112000,60,147,0.8225,1,0.025,{"score":185,"verdict":186,"components":187},57,"launch",[188,193,196,200,202,205,208,212,215,218],{"key":189,"score":190,"weight":191,"raw":192},"marketSize",96,0.15,3717503.79,{"key":194,"score":195,"weight":191,"raw":148},"growth",28,{"key":197,"score":198,"weight":199,"raw":149},"conversion",98,0.1,{"key":201,"score":121,"weight":191,"raw":150},"competition",{"key":203,"score":204,"weight":199,"raw":151},"brandShare",18,{"key":206,"score":207,"weight":199,"raw":152},"qualityGap",33,{"key":209,"score":135,"weight":210,"raw":211},"reviewMoat",0.05,4743.22,{"key":213,"score":214,"weight":199,"raw":160},"returns",100,{"key":216,"score":217,"weight":210,"raw":154},"avgPrice",14,{"key":219,"score":173,"weight":210,"raw":173},"priceRange",{"avgRating":221,"medianPrice":222,"medianReturnRate":223,"nichesTracked":224},4.36,12.1,0.0064,27484,{"points":226,"droppedPartialWeek":539},[227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,407,410,413,416,419,422,425,428,431,434,437,440,443,446,449,452,455,458,461,464,467,470,473,476,479,482,485,488,491,494,497,500,503,506,509,512,515,518,521,524,527,530,533,536],{"week":228,"volume":229},"2024-07-28",58121,{"week":231,"volume":232},"2024-08-04",54714,{"week":234,"volume":235},"2024-08-11",54009,{"week":237,"volume":238},"2024-08-18",54340,{"week":240,"volume":241},"2024-08-25",56937,{"week":243,"volume":244},"2024-09-01",56905,{"week":246,"volume":247},"2024-09-08",47443,{"week":249,"volume":250},"2024-09-15",45753,{"week":252,"volume":253},"2024-09-22",41793,{"week":255,"volume":256},"2024-09-29",44831,{"week":258,"volume":259},"2024-10-06",57029,{"week":261,"volume":262},"2024-10-13",78110,{"week":264,"volume":265},"2024-10-20",55918,{"week":267,"volume":268},"2024-10-27",57861,{"week":270,"volume":271},"2024-11-03",58785,{"week":273,"volume":274},"2024-11-10",58435,{"week":276,"volume":277},"2024-11-17",56183,{"week":279,"volume":280},"2024-11-24",66357,{"week":282,"volume":283},"2024-12-01",74234,{"week":285,"volume":286},"2024-12-08",61046,{"week":288,"volume":289},"2024-12-15",52234,{"week":291,"volume":292},"2024-12-22",52257,{"week":294,"volume":295},"2024-12-29",41247,{"week":297,"volume":298},"2025-01-05",57032,{"week":300,"volume":301},"2025-01-12",61934,{"week":303,"volume":304},"2025-01-19",59551,{"week":306,"volume":307},"2025-01-26",60466,{"week":309,"volume":310},"2025-02-02",64485,{"week":312,"volume":313},"2025-02-09",67229,{"week":315,"volume":316},"2025-02-16",67304,{"week":318,"volume":319},"2025-02-23",68585,{"week":321,"volume":322},"2025-03-02",71648,{"week":324,"volume":325},"2025-03-09",70399,{"week":327,"volume":328},"2025-03-16",70825,{"week":330,"volume":331},"2025-03-23",68137,{"week":333,"volume":334},"2025-03-30",77059,{"week":336,"volume":337},"2025-04-06",73758,{"week":339,"volume":340},"2025-04-13",69203,{"week":342,"volume":343},"2025-04-20",69639,{"week":345,"volume":346},"2025-04-27",74807,{"week":348,"volume":349},"2025-05-04",54506,{"week":351,"volume":352},"2025-05-11",54463,{"week":354,"volume":355},"2025-05-18",53531,{"week":357,"volume":358},"2025-05-25",55783,{"week":360,"volume":361},"2025-06-01",65108,{"week":363,"volume":364},"2025-06-08",64265,{"week":366,"volume":367},"2025-06-15",57966,{"week":369,"volume":370},"2025-06-22",57039,{"week":372,"volume":373},"2025-06-29",61960,{"week":375,"volume":376},"2025-07-06",69888,{"week":378,"volume":379},"2025-07-13",102217,{"week":381,"volume":382},"2025-07-20",69133,{"week":384,"volume":385},"2025-07-27",60537,{"week":387,"volume":388},"2025-08-03",43116,{"week":390,"volume":391},"2025-08-10",58664,{"week":393,"volume":394},"2025-08-17",55654,{"week":396,"volume":397},"2025-08-24",60239,{"week":399,"volume":400},"2025-08-31",65517,{"week":402,"volume":403},"2025-09-07",79668,{"week":405,"volume":406},"2025-09-14",79910,{"week":408,"volume":409},"2025-09-21",80123,{"week":411,"volume":412},"2025-09-28",79291,{"week":414,"volume":415},"2025-10-05",83021,{"week":417,"volume":418},"2025-10-12",103162,{"week":420,"volume":421},"2025-10-19",78203,{"week":423,"volume":424},"2025-10-26",79657,{"week":426,"volume":427},"2025-11-02",82009,{"week":429,"volume":430},"2025-11-09",97075,{"week":432,"volume":433},"2025-11-16",90791,{"week":435,"volume":436},"2025-11-23",99019,{"week":438,"volume":439},"2025-11-30",102641,{"week":441,"volume":442},"2025-12-07",84498,{"week":444,"volume":445},"2025-12-14",73631,{"week":447,"volume":448},"2025-12-21",74533,{"week":450,"volume":451},"2025-12-28",57800,{"week":453,"volume":454},"2026-01-04",76092,{"week":456,"volume":457},"2026-01-11",87182,{"week":459,"volume":460},"2026-01-18",82853,{"week":462,"volume":463},"2026-01-25",81946,{"week":465,"volume":466},"2026-02-01",83606,{"week":468,"volume":469},"2026-02-08",79964,{"week":471,"volume":472},"2026-02-15",79849,{"week":474,"volume":475},"2026-02-22",83930,{"week":477,"volume":478},"2026-03-01",85810,{"week":480,"volume":481},"2026-03-08",83391,{"week":483,"volume":484},"2026-03-15",89488,{"week":486,"volume":487},"2026-03-22",82084,{"week":489,"volume":490},"2026-03-29",81235,{"week":492,"volume":493},"2026-04-05",82142,{"week":495,"volume":496},"2026-04-12",81760,{"week":498,"volume":499},"2026-04-19",92663,{"week":501,"volume":502},"2026-04-26",89298,{"week":504,"volume":505},"2026-05-03",86829,{"week":507,"volume":508},"2026-05-10",80640,{"week":510,"volume":511},"2026-05-17",83440,{"week":513,"volume":514},"2026-05-24",81382,{"week":516,"volume":517},"2026-05-31",77514,{"week":519,"volume":520},"2026-06-07",83303,{"week":522,"volume":523},"2026-06-14",83291,{"week":525,"volume":526},"2026-06-21",84160,{"week":528,"volume":529},"2026-06-28",113412,{"week":531,"volume":532},"2026-07-05",90474,{"week":534,"volume":535},"2026-07-12",83131,{"week":537,"volume":538},"2026-07-19",84257,false,[541,542,543,544,545,546,547,548,549,550,551,552],0.9926452399813799,1.041477862534568,1.0924335208144733,1.1085544481021423,0.9773184282632873,1.043318635962233,1.0814003170064637,0.7829744556778724,0.8647075967049032,1.037992568890196,1.1067903087330675,0.8892351635183341,{"top":554,"otherBrandCount":573,"otherClickShare":574},[555,558,561,564,567,570],{"brand":556,"clickShare":557},"Colgate",0.6755000000000001,{"brand":559,"clickShare":560},"Oral-B",0.1102,{"brand":562,"clickShare":563},"Sensodyne",0.09540000000000001,{"brand":565,"clickShare":566},"SENSODYNE PRONAMEL",0.0288,{"brand":568,"clickShare":569},"Arm & Hammer",0.0192,{"brand":571,"clickShare":572},"Gutology",0.015,5,0.05589999999999984,[576,587,597,606,617,627,637,647,657,667,678,689,700,709,719,729,738,747,755,764,774,784,793,805],{"asin":577,"title":578,"brand":556,"imageUrl":579,"price":580,"rating":581,"reviews":582,"clickShare90":583,"clickShare360":584,"launchDate":585,"amazonUrl":586},"B013QW8DZ2","Colgate Maximum Cavity Protection Toothpaste 75ml with Calcium Boost Strengthens and Protects Enamel Protects Against Cavities Fluoride Toothpaste Great Regular Flavour","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ESG8TTbWL.jpg",1.21,4.6,4344,0.149,0.1912,"2015-11-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB013QW8DZ2",{"asin":588,"title":589,"brand":556,"imageUrl":590,"price":591,"rating":581,"reviews":592,"clickShare90":593,"clickShare360":594,"launchDate":595,"amazonUrl":596},"B073V1M851","Colgate Max White Sparkle Diamonds Toothpaste 75ml Freshness Powered by UltraFreeze 10x Longer-Lasting Shines Enamel Surface for Whiter Teeth Instant Freshness","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51JOBbj2k+L.jpg",1.9,8104,0.0688,0.0698,"2017-07-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB073V1M851",{"asin":598,"title":599,"brand":556,"imageUrl":600,"price":601,"rating":581,"reviews":602,"clickShare90":603,"clickShare360":604,"launchDate":585,"amazonUrl":605},"B014DDL4SQ","Colgate Cavity Protection Toothpaste 100ml Pump","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31f6CNQVrrL.jpg",1.51,2201,0.066,0.0485,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB014DDL4SQ",{"asin":607,"title":608,"brand":556,"imageUrl":609,"price":610,"rating":611,"reviews":612,"clickShare90":613,"clickShare360":614,"launchDate":615,"amazonUrl":616},"B0F39MY2TH","Colgate Total Active Prevention Original Toothpaste 100ml x4 | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51iWLw4nZML.jpg",9.38,4.7,1030,0.0607,0.0555,"2025-04-02","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F39MY2TH",{"asin":618,"title":619,"brand":562,"imageUrl":620,"price":621,"rating":611,"reviews":622,"clickShare90":623,"clickShare360":624,"launchDate":625,"amazonUrl":626},"B0F74DWRWQ","Aquafresh Complete Care Whitening Fluoride Toothpaste. Helps Restore Your Teeths Natural Whiteness. Actively deep Cleans and freshens Whole Mouth.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41gb8+Zk5FL.jpg",0.86,1016,0.0558,0.0724,"2025-05-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F74DWRWQ",{"asin":628,"title":629,"brand":556,"imageUrl":630,"price":631,"rating":581,"reviews":632,"clickShare90":633,"clickShare360":634,"launchDate":635,"amazonUrl":636},"B08HHTQNG3","Colgate Advanced White Toothpaste 6 x 75 ml - Whiter teeth in 10 Days - Clinically proven whitening - Teeth whitening toothpaste with micro-cleansing crystals - Mint toothpaste","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Dy79Yd9PL.jpg",10.26,7607,0.0553,0.0206,"2020-08-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08HHTQNG3",{"asin":638,"title":639,"brand":559,"imageUrl":640,"price":641,"rating":611,"reviews":642,"clickShare90":643,"clickShare360":644,"launchDate":645,"amazonUrl":646},"B08BL8HZSF","Oral-B Pro-Expert Professional Protection Toothpaste 125ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F412s-EtsmaL.jpg",2.54,1121,0.0537,0.0373,"2020-06-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08BL8HZSF",{"asin":648,"title":649,"brand":562,"imageUrl":650,"price":651,"rating":611,"reviews":652,"clickShare90":653,"clickShare360":654,"launchDate":655,"amazonUrl":656},"B000LNIRC4","Sensodyne Toothpaste Sensitive Daily Care Gentle Teeth Whitening Toothpaste for Everyday Care 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YjBTNj8kL.jpg",1.88,3350,0.0396,0.0627,"2006-12-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB000LNIRC4",{"asin":658,"title":659,"brand":556,"imageUrl":660,"price":661,"rating":611,"reviews":662,"clickShare90":663,"clickShare360":664,"launchDate":665,"amazonUrl":666},"B0F4F14LQT","Colgate Total Advanced Deep Clean Toothpaste 75ml (Pack of 3)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Pttff7gQL.jpg",6.39,354,0.0343,0.0272,"2025-04-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F4F14LQT",{"asin":668,"title":669,"brand":556,"imageUrl":670,"price":671,"rating":672,"reviews":673,"clickShare90":674,"clickShare360":675,"launchDate":676,"amazonUrl":677},"B0G2SZN4JS","Colgate Total Decay + Erosion Defence Toothpaste 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41lbROo12dL.jpg",3.03,4.5,91,0.0293,0.0101,"2025-11-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G2SZN4JS",{"asin":679,"title":680,"brand":559,"imageUrl":681,"price":682,"rating":683,"reviews":684,"clickShare90":685,"clickShare360":686,"launchDate":687,"amazonUrl":688},"B01H5VKYI4","Oral-B 3D White Luxe Perfection Toothpaste 75 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41yZWYcUGyL.jpg",2.41,4.8,750,0.0284,0.01,"2016-02-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01H5VKYI4",{"asin":690,"title":691,"brand":559,"imageUrl":692,"price":693,"rating":694,"reviews":695,"clickShare90":696,"clickShare360":697,"launchDate":698,"amazonUrl":699},"B0CYT6V39W","Oral-B Pro-3D White Clinical Intensive Whitening Toothpaste Radiant White 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41TXiPliSFL.jpg",7.72,4.4,2590,0.0281,0.0262,"2024-03-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CYT6V39W",{"asin":701,"title":702,"brand":556,"imageUrl":703,"price":704,"rating":694,"reviews":705,"clickShare90":183,"clickShare360":706,"launchDate":707,"amazonUrl":708},"B0BNPLSDWN","Colgate Max White Purple Reveal Teeth Whitening Toothpaste - Clinically Proven to Remove up to 100% of Surface Stains** - Fluoride Toothpaste - Colgate Multipack - 4 X 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ZFN-bsKcL.jpg",9.57,5191,0.0134,"2022-11-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BNPLSDWN",{"asin":710,"title":711,"brand":556,"imageUrl":712,"price":713,"rating":694,"reviews":714,"clickShare90":715,"clickShare360":716,"launchDate":717,"amazonUrl":718},"B0CF1RXB1L","COLGATE TPASTE White & Fresh Breath 75ML (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41k6YgxFNrL.jpg",1.07,192,0.021,0.011,"2023-08-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CF1RXB1L",{"asin":720,"title":721,"brand":556,"imageUrl":722,"price":723,"rating":581,"reviews":724,"clickShare90":725,"clickShare360":726,"launchDate":727,"amazonUrl":728},"B0CLRJN2RQ","Colgate Toothpaste Triple Action Xtra Wht 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Ac8SuV9HL.jpg",1.48,59,0.0205,0.0136,"2023-10-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CLRJN2RQ",{"asin":730,"title":731,"brand":568,"imageUrl":732,"price":733,"rating":581,"reviews":734,"clickShare90":569,"clickShare360":735,"launchDate":736,"amazonUrl":737},"B08R9CWLY1","Arm & Hammer Advance White Pro Toothpaste Baking Soda Teeth Whitening Toothpaste with Micro Polisher Technology 2 Shades Whiter in 4 Weeks 75 ml Tube","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Zfn7keSDL.jpg",1.96,1649,0.0173,"2020-12-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08R9CWLY1",{"asin":739,"title":740,"brand":556,"imageUrl":741,"price":742,"rating":611,"reviews":743,"clickShare90":744,"clickShare360":745,"launchDate":707,"amazonUrl":746},"B0BNNWZ6B6","Colgate Sensitive Instant Relief Repair & Gentle Whitening Toothpaste","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51P7n+7xVHL.jpg",9.07,2121,0.019,0.0207,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BNNWZ6B6",{"asin":748,"title":749,"brand":556,"imageUrl":750,"price":751,"rating":611,"reviews":752,"clickShare90":744,"clickShare360":753,"launchDate":665,"amazonUrl":754},"B0F4DY6GVK","Colgate Total Active Prevention Original Toothpaste 125ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YGRwyAqmL.jpg",2.77,297,0.0219,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F4DY6GVK",{"asin":756,"title":757,"brand":571,"imageUrl":758,"price":759,"rating":694,"reviews":760,"clickShare90":572,"clickShare360":761,"launchDate":762,"amazonUrl":763},"B0CBQF7BJD","Gutology Mineral Hydroxyapatite Toothpaste 120ml Microbiome Friendly Fluoride Free Tooth Paste Suitable for Adults & Children for Sensitive Teeth - Wild Mint","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41KVI3XuyEL.jpg",13.17,2902,0.0164,"2023-07-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CBQF7BJD",{"asin":765,"title":766,"brand":565,"imageUrl":767,"price":768,"rating":611,"reviews":769,"clickShare90":770,"clickShare360":771,"launchDate":772,"amazonUrl":773},"B074MZL87M","Sensodyne Rapid Relief Toothpaste Daily Fast Relief Sensitive Toothpaste for Sensitive Teeth Original Mint Flavour 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41muHb9goWL.jpg",2.57,6872,0.0148,0.0123,"2017-08-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB074MZL87M",{"asin":775,"title":776,"brand":565,"imageUrl":777,"price":778,"rating":611,"reviews":779,"clickShare90":780,"clickShare360":781,"launchDate":782,"amazonUrl":783},"B004RSUPUG","Sensodyne Pronamel Gentle Whitening Toothpaste 75 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41j8bZoAD5L.jpg",2.01,6862,0.014,0.0161,"2013-01-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB004RSUPUG",{"asin":785,"title":786,"brand":556,"imageUrl":787,"price":788,"rating":789,"reviews":161,"clickShare90":706,"clickShare360":790,"launchDate":791,"amazonUrl":792},"B0GP18JZSD","Colgate Triple Action Toothpaste 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41bzVPgQ8vL.jpg",1.33,3.5,0.0036,"2026-02-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GP18JZSD",{"asin":794,"title":795,"brand":796,"imageUrl":797,"price":798,"rating":799,"reviews":800,"clickShare90":801,"clickShare360":802,"launchDate":803,"amazonUrl":804},"B083JHCCV2","Boka Fluoride Free Nano Hydroxyapatite Toothpaste - Adult & Kids - Appropriate for Sensitive Teeth - No Sulfates & Parabens - Natural Flavors & Vegan - Mild Ela Mint (113g) 1pk","Boka","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F312k0EljtuL.jpg",9.2,4.3,37418,0.0132,0.0118,"2022-03-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB083JHCCV2",{"asin":806,"title":807,"brand":808,"imageUrl":809,"price":810,"rating":799,"reviews":811,"clickShare90":812,"clickShare360":813,"launchDate":814,"amazonUrl":815},"B074CD9FMH","Marvis Whitening Toothpaste Mint 85ml Promotes the Natural Whitening of the Teeth Plaque Removal Toothpaste Long-Lasting Freshness","Marvis","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ICnGmJmDL.jpg",6.43,12622,0.0116,0.013,"2017-08-31","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB074CD9FMH",{"love":817,"hate":888,"returnReasons":953},[818,825,832,839,846,853,860,867,874,881],{"topic":819,"percentOfMentions":820,"verbatims":821},"Oral Hygiene",0.2188,[822,823,824],"Great for gum issues","Great for teeth","Good for your gums",{"topic":826,"percentOfMentions":827,"verbatims":828},"Value For Money",0.1409,[829,830,831],"Fair price","Great deal","Excellent value for money",{"topic":833,"percentOfMentions":834,"verbatims":835},"Tooth Brightening",0.105,[836,837,838],"Whitens teeth well","Effective whitening","Teeth whitening",{"topic":840,"percentOfMentions":841,"verbatims":842},"Quality-Overall",0.0911,[843,844,845],"Overall, this multipack offers great value for money and consistent quality","great quality safe product","Brilliant quality",{"topic":847,"percentOfMentions":848,"verbatims":849},"Taste-Overall",0.0816,[850,851,852],"Good taste","Happy with the taste","Refreshing taste",{"topic":854,"percentOfMentions":855,"verbatims":856},"Tooth Sensitivity",0.0493,[857,858,859],"Helped my teeth sensitivity","Great for sensitive teeth","Very effective for sensitive teeth",{"topic":861,"percentOfMentions":862,"verbatims":863},"Cleansing",0.0385,[864,865,866],"Squeaky clean","Teeth super clean","Clean teeth",{"topic":868,"percentOfMentions":869,"verbatims":870},"Advertised Vs Actual Product",0.0366,[871,872,873],"As advertised","As described","Does what it says",{"topic":875,"percentOfMentions":876,"verbatims":877},"Freshness",0.0336,[878,879,880],"The taste is fresh","Fresh and clean","Fresh and clean feel",{"topic":882,"percentOfMentions":883,"verbatims":884},"Efficiency",0.0182,[885,886,887],"Does the job","Works well","Effective",[889,895,901,907,913,920,926,932,939,946],{"topic":826,"percentOfMentions":890,"verbatims":891},0.128,[892,893,894],"Expensive","TOO expensive","Waste of money",{"topic":819,"percentOfMentions":896,"verbatims":897},0.09300000000000001,[898,899,900],"Not for sensitive gums","ended up making my teeth worse","these left gums \u002F lips flaking off",{"topic":847,"percentOfMentions":902,"verbatims":903},0.08410000000000001,[904,905,906],"taste is nasty","Not a strong mint taste","Horrible taste",{"topic":833,"percentOfMentions":908,"verbatims":909},0.048799999999999996,[910,911,912],"Doesnt whiten","Doesnt whiten teeth at all","Not as good as described that it whitens your teeth Not correct",{"topic":914,"percentOfMentions":915,"verbatims":916},"Functionality-Overall",0.0392,[917,918,919],"Ineffective","Doesn't work","Doesn't do anything",{"topic":868,"percentOfMentions":921,"verbatims":922},0.037200000000000004,[923,924,925],"Misleading advertisement","Not as advertised","Misleading",{"topic":854,"percentOfMentions":927,"verbatims":928},0.0346,[929,930,931],"Useless for sensitivity","Made my teeth even more sensitive","It doesnt work for sensitive teeth anymore",{"topic":933,"percentOfMentions":934,"verbatims":935},"Allergies",0.026600000000000002,[936,937,938],"sores all along the top","Maybe im allergic to some ingrediant in this toothpaste perhaps","horrible reaction to this stuff",{"topic":940,"percentOfMentions":941,"verbatims":942},"Color",0.0252,[943,944,945],"not more white","not the purple I was expecting","One thing to note is the colour — its slightly cream rather than bright white",{"topic":947,"percentOfMentions":948,"verbatims":949},"Smell",0.0231,[950,951,952],"Strange smell","Found it too strong of an odour","Couldnt stand the strange smell",[954,956,958,960,962,965,968,971,973,976],{"reason":826,"pct":955},0.1534,{"reason":868,"pct":957},0.1508,{"reason":940,"pct":959},0.0864,{"reason":914,"pct":961},0.0758,{"reason":963,"pct":964},"Flavor",0.06,{"reason":966,"pct":967},"Ingredients-Overall",0.0582,{"reason":969,"pct":970},"Size-Overall",0.0441,{"reason":819,"pct":972},0.0397,{"reason":974,"pct":975},"Leak-Proof",0.037000000000000005,{"reason":847,"pct":977},0.0265,[979,984,989,993,998,1003,1008,1013,1018,1023],{"term":980,"volume":981,"growthQoq":982,"conversionRate":983},"toothpaste",3196279,0.0232,0.1152,{"term":985,"volume":986,"growthQoq":987,"conversionRate":988},"colgate toothpaste",545666,0.0746,0.0807,{"term":990,"volume":991,"growthQoq":992,"conversionRate":613},"colgate",133959,-0.0296,{"term":994,"volume":995,"growthQoq":996,"conversionRate":997},"toothpaste colgate",116045,0.0701,0.0945,{"term":999,"volume":1000,"growthQoq":1001,"conversionRate":1002},"tooth paste",94507,-0.0232,0.1079,{"term":1004,"volume":1005,"growthQoq":1006,"conversionRate":1007},"fluoride toothpaste",72846,-0.2761,0.0144,{"term":1009,"volume":1010,"growthQoq":1011,"conversionRate":1012},"toothpastes",57717,-0.0637,0.0102,{"term":1014,"volume":1015,"growthQoq":1016,"conversionRate":1017},"toothpaste 100ml",8711,0.3237,0.0629,{"term":1019,"volume":1020,"growthQoq":1021,"conversionRate":1022},"tooth pastetooth colgate",7496,-0.1922,0.1244,{"term":1024,"volume":1025,"growthQoq":1026,"conversionRate":941},"toothpaste fresh breath",6294,-0.114,[1028,1034,1041,1046,1051,1056],{"title":1029,"href":1030,"score":1031,"verdict":186,"marketSize":1032,"growth90":1033},"cooling towel","\u002Fresearch\u002Fuk\u002Fhealth-personal-care\u002Fcooling-towel",69,1137192.14,74.7069,{"title":1035,"href":1036,"score":1037,"verdict":1038,"marketSize":1039,"growth90":1040},"collagen","\u002Fresearch\u002Fuk\u002Fhealth-personal-care\u002Fcollagen",70,"watch",6648317.48,-0.2012,{"title":1042,"href":1043,"score":1037,"verdict":1038,"marketSize":1044,"growth90":1045},"dry skin remover feet","\u002Fresearch\u002Fuk\u002Fhealth-personal-care\u002Fdry-skin-remover-feet",235925.99,0.7819,{"title":1047,"href":1048,"score":1037,"verdict":1038,"marketSize":1049,"growth90":1050},"stryde knee strap","\u002Fresearch\u002Fuk\u002Fhealth-personal-care\u002Fstryde-knee-strap",112220.17,2797.8158,{"title":1052,"href":1053,"score":1037,"verdict":1038,"marketSize":1054,"growth90":1055},"libre 2 sensor covers","\u002Fresearch\u002Fuk\u002Fhealth-personal-care\u002Flibre-2-sensor-covers",239945.65,0.6712,{"title":1057,"href":1058,"score":1037,"verdict":1038,"marketSize":1059,"growth90":1060},"water retention tablets","\u002Fresearch\u002Fuk\u002Fhealth-personal-care\u002Fwater-retention-tablets",470063.28,0.4718]