---
title: "Colgate Duraphat 5000 Toothpaste — £335K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/colgate-duraphat-5000-toothpaste"
last_updated: "2026-07-31T15:34:25.130Z"
locale: en
meta:
description: "Niche score 41/100 · £335K/yr market · 480K searches/yr · £8.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £335K/yr market · 480K searches/yr · £8.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colgate Duraphat 5000 Toothpaste — £335K/yr Amazon UK Niche (2026) - Flapen"
---
# **colgate duraphat 5000 toothpaste**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 16Conversion 81Competition 38Returns 100Price range 16Avg price 23Brand share 0Review moat 54Quality gap 28
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,358.14**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£335K**
£335K/yr · 480K searches
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.15**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-18.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.43–£17.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, colgate duraphat 5000 toothpaste is a £335K/yr Amazon United Kingdom market (480K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colgate duraphat 5000 toothpaste market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£245K–£326K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#163**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **59%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**181**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 98%
**Open market**
**0%**
- Colgate70% - Parodontax26% - Oral-B2% - Regenerate1% - Curaprox1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.
8K6KSpike '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/colgate-duraphat-5000-toothpaste/trend)
## **Top colgate duraphat 5000 toothpaste search terms**
- **colgate total**66K/yr+4.9%9.9% conv. - **colgate duraphat 5000 toothpaste**80K/yr-13.4%0.5% conv. - **colgate total toothpaste**107K/yr-47.8%11.0% conv. - **duraphat 5000ppm fluoride toothpaste**56K/yr-7.2%0.8% conv. - **parodontax toothpaste**29K/yr-33.1%10.2% conv. - **paradontax paste**15K/yr-10.3%11.8% conv. - **duraphat toothpaste**15K/yr-16.1%0.9% conv. - **colgate duraphat 2800 toothpaste**16K/yr-11.9%0.3% conv. - **colgate total active prevention**10K/yr+25.5%8.6% conv. - **duraphat**9K/yr-9.5%0.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/colgate-duraphat-5000-toothpaste/search-terms)
## **Top colgate duraphat 5000 toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£33K20%£67K30%£100K40%£134K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colgate Total Active Prevention Original Toothpaste 100ml x4 | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology**Colgate**£9.38**4.7★1,030 rev](https://www.amazon.co.uk/dp/B0F39MY2TH) [2**Parodontax Complete Protection Extra Fresh Fluoride Toothpaste - Helps Stop and Prevent Bleeding Gums 75ml**Parodontax**£6.22**4.4★2,508 rev](https://www.amazon.co.uk/dp/B07YNZQWS6) [3**Colgate Total Active Prevention Original Toothpaste 125ml**Colgate**£2.77**4.7★297 rev](https://www.amazon.co.uk/dp/B0F4DY6GVK) [4**Colgate Total Active Prevention Teeth Whitening Toothpaste 125ml | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology**Colgate**£2.60**4.6★99 rev](https://www.amazon.co.uk/dp/B0F4DZ4S8N) [5**Colgate Total Active Prevention Fresh Mint Toothpaste 125ml | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology**Colgate**£2.65**4.6★126 rev](https://www.amazon.co.uk/dp/B0F4DXTMSW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Colgate Total Decay + Erosion Defence Toothpaste 75ml**Colgate**£3.03**91 rev8mo ago](https://www.amazon.co.uk/dp/B0G2SZN4JS) [**Colgate Total Active Prevention Original Toothpaste 100ml Pump | fights root causes* of many oral health problems | 24h antibacterial protection | clinically proven | patented technology**Colgate**£16.20**99 rev1y ago](https://www.amazon.co.uk/dp/B0F5BFYJBW) [**Colgate Total Active Prevention Original Toothpaste 125ml**Colgate**£2.77**297 rev1y ago](https://www.amazon.co.uk/dp/B0F4DY6GVK) [**Colgate Total Active Prevention Teeth Whitening Toothpaste 125ml | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology**Colgate**£2.60**99 rev1y ago](https://www.amazon.co.uk/dp/B0F4DZ4S8N) [**Colgate Total Active Prevention Fresh Mint Toothpaste 125ml | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology**Colgate**£2.65**126 rev1y ago](https://www.amazon.co.uk/dp/B0F4DXTMSW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colgate Total Decay + Erosion Defence Toothpaste 75ml**Colgate**£3.03**4.5★**▲ 164%**](https://www.amazon.co.uk/dp/B0G2SZN4JS) [**Colgate Total Whitening Toothpaste 100ml (4 Pack)**Colgate**£9.31**4.7★**▲ 152%**](https://www.amazon.co.uk/dp/B0F398GJBP) [**Colgate Total Advanced Deep Clean Toothpaste 75ml**Colgate**£2.43**4.6★**▲ 144%**](https://www.amazon.co.uk/dp/B0F4DXYPB1) [**Colgate Total Active Prevention Teeth Whitening Toothpaste 125ml | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology**Colgate**£2.60**4.6★**▲ 98%**](https://www.amazon.co.uk/dp/B0F4DZ4S8N) [**Colgate Total Active Prevention Fresh Mint Toothpaste 125ml | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology**Colgate**£2.65**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B0F4DXTMSW)
**~~View all trending →~~**
## **What buyers say about colgate duraphat 5000 toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**28%
*“Great for sensitive teeth”*
**Value For Money**14%
*“Excellent value for money”*
**Quality-Overall**10%
*“Overall, this multipack offers great value for money and consistent quality”*
**Taste-Overall**8%
*“Great taste, makes my breath fresh for ages”*
**Tooth Sensitivity**5%
*“Instant Relief for Sensitive Teeth – Actually Works and Feels Premium”*
**Advertised Vs Actual Product**4%
*“Does the job perfectly”*
**Tooth Brightening**4%
*“Good for teeth”*
**Cleansing**4%
*“Leaves teeth clean”*
**Freshness**3%
*“Fresh and clean”*
**Flavor**2%
*“Nice tasting”*
### **What buyers complain about **
**Value For Money**15%
*“Expensive”*
**Oral Hygiene**10%
*“Do not buy this toothpaste”*
**Taste-Overall**6%
*“Terrible taste”*
**Tooth Sensitivity**4%
*“for some reason this didnt work for me it made my teeth sensitive”*
**Allergies**4%
*“My sensitivity is worse after using this paste”*
**Flavor**4%
*“itsnt effective, my troat got a pains, cause of it, my mouth got a bad flavor, i feel bad after using it”*
**Color**3%
*“a little milder is blue”*
**Sensitivity-Overall**3%
*“Colgate sensitive”*
**Ease Of Use**3%
*“causing difficulties that way”*
**Smell**2%
*“smell had changed”*
### **Top return reasons **
**Advertised Vs Actual Product**59%
**Value For Money**6%
**Protection**5%
**Ingredients-Overall**4%
**Tooth Brightening**3%
**Size-Overall**3%
**Taste-Overall**2%
**Oral Hygiene**2%
**Sensitivity-Overall**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is colgate duraphat 5000 toothpaste profitable to sell on Amazon United Kingdom?**
- The niche generates £335K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the colgate duraphat 5000 toothpaste niche?**
- 5 brands and 181 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in colgate duraphat 5000 toothpaste?**
- Top complaints mined from reviews: Value For Money, Oral Hygiene, Taste-Overall. The return rate is 0.1%.
- **When does demand for colgate duraphat 5000 toothpaste peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the colgate duraphat 5000 toothpaste niche?**
- Listings span £2.43–£17.33; the average listing price is £8.15 (sweet spot $15–$100). The average incumbent carries 1,358 reviews — the moat a new listing must climb.
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