---
title: "Colgate Battery Toothbrush — £70K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/colgate-battery-toothbrush"
last_updated: "2026-07-31T10:34:19.297Z"
locale: en
meta:
description: "Niche score 29/100 · £70K/yr market · 74K searches/yr · £5.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · £70K/yr market · 74K searches/yr · £5.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colgate Battery Toothbrush — £70K/yr Amazon UK Niche (2026) - Flapen"
---
# **colgate battery toothbrush**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 16Conversion 97Competition 0Returns 99Price range 0Avg price 17Brand share 0Review moat 36Quality gap 20
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,890.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£70K**
£70K/yr · 74K searches
**Avg price**
**Bad****£5.98**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-18.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.99–£7.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, colgate battery toothbrush is a £70K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colgate battery toothbrush market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£60K–£75K**
- units × avg price
- **Conversion rate**
- **15.7%**
- **Avg BSR**
- **#74**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **10.1%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**66**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Oral-B80% - Colgate20%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.
2K2KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/colgate-battery-toothbrush/trend)
## **Top colgate battery toothbrush search terms**
- **pulsar toothbrush**21K/yr-18.5%19.7% conv. - **oral b pulsar toothbrush**20K/yr-20.5%15.1% conv. - **colgate battery toothbrush**10K/yr-15.8%7.9% conv. - **oral b pulsar**10K/yr-18.6%13.2% conv. - **vibrating toothbrush**9K/yr-16.1%11.8% conv. - **vibrating toothbrush adult**4K/yr-24.3%13.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/colgate-battery-toothbrush/search-terms)
## **Top colgate battery toothbrush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£10K30%£21K45%£31K60%£42K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X**Oral-B**£6.29**4.7★244 rev](https://www.amazon.co.uk/dp/B0FZWYY949) [2**ORAL-B PRO-3DWHITE Pulsar Battery-Powered Toothbrush for Whitening & Plaque Removal Medium Bristles 2X**Oral-B**£7.09**4.7★63 rev](https://www.amazon.co.uk/dp/B0GCZSX73H) [3**Colgate Max White Sonic Power Toothbrush**Colgate**£2.99**4.5★2,360 rev](https://www.amazon.co.uk/dp/B005PJQ9Z6) [4**Colgate 360 Sonic Max White Battery Powered Toothbrush Cleans in 4 Ways and Polishes Teeth Surface for a Healthy Whole Mouth Clean with a Replaceable Head and a Battery**Colgate**£7.64**4.5★11,778 rev](https://www.amazon.co.uk/dp/B09XWW1F7Z) [5**ORAL-B PRO-CLEAN PULSAR Battery-Powered Toothbrush Superior 5-Way Plaque Removal 1**Oral-B**£5.86**5.0★8 rev](https://www.amazon.co.uk/dp/B0FJMGGCWB)
### **Newest**
by launch date
[**ORAL-B PRO-3DWHITE Pulsar Battery-Powered Toothbrush for Whitening & Plaque Removal Medium Bristles 2X**Oral-B**£7.09**63 rev6mo ago](https://www.amazon.co.uk/dp/B0GCZSX73H) [**ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X**Oral-B**£6.29**244 rev8mo ago](https://www.amazon.co.uk/dp/B0FZWYY949) [**ORAL-B PRO-CLEAN PULSAR Battery-Powered Toothbrush Superior 5-Way Plaque Removal 1**Oral-B**£5.86**8 rev1y ago](https://www.amazon.co.uk/dp/B0FJMGGCWB) [**Colgate 360 Sonic Max White Battery Powered Toothbrush Cleans in 4 Ways and Polishes Teeth Surface for a Healthy Whole Mouth Clean with a Replaceable Head and a Battery**Colgate**£7.64**11,778 rev4y ago](https://www.amazon.co.uk/dp/B09XWW1F7Z) [**Colgate Max White Sonic Power Toothbrush**Colgate**£2.99**2,360 rev13y ago](https://www.amazon.co.uk/dp/B005PJQ9Z6)
### **Trending**
90-day click momentum
[**ORAL-B PRO-3DWHITE Pulsar Battery-Powered Toothbrush for Whitening & Plaque Removal Medium Bristles 2X**Oral-B**£7.09**4.7★**▲ 68%**](https://www.amazon.co.uk/dp/B0GCZSX73H) [**ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X**Oral-B**£6.29**4.7★**▲ 31%**](https://www.amazon.co.uk/dp/B0FZWYY949) [**Colgate Max White Sonic Power Toothbrush**Colgate**£2.99**4.5★**▼ 45%**](https://www.amazon.co.uk/dp/B005PJQ9Z6) [**Colgate 360 Sonic Max White Battery Powered Toothbrush Cleans in 4 Ways and Polishes Teeth Surface for a Healthy Whole Mouth Clean with a Replaceable Head and a Battery**Colgate**£7.64**4.5★**▼ 47%**](https://www.amazon.co.uk/dp/B09XWW1F7Z) [**ORAL-B PRO-CLEAN PULSAR Battery-Powered Toothbrush Superior 5-Way Plaque Removal 1**Oral-B**£5.86**5.0★**▼ 54%**](https://www.amazon.co.uk/dp/B0FJMGGCWB)
## **What buyers say about colgate battery toothbrush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**37%
*“Clean teeth always”*
**Value For Money**20%
*“Excellent value”*
**Quality-Overall**15%
*“Good Quality”*
**Battery Life**5%
*“battery life good”*
**Ease Of Use**4%
*“Easy to Use”*
**Portability**3%
*“Really useful set for travelling”*
**Ease Of Cleaning**2%
*“Professional clean anywhere”*
**Tooth Brightening**1%
*“my teeth is whiter within first week of use of this toothbrush”*
**Shape/Style**1%
*“better than any round heads”*
**Comfort-Overall**1%
*“Comfortable”*
### **What buyers complain about **
**Battery Life**22%
*“Short battery life”*
**Functionality-Overall**9%
*“Didn't Work”*
**Hard Feel**6%
*“Hard bristles”*
**Size-Overall**6%
*“so found it a bit big”*
**Satisfaction/Pleasure**6%
*“Dissatisfied”*
**Vibration/Speed Control**6%
*“Somehow not as intense in vibration as the plug-in ones”*
**Touch/Button Controls**5%
*“On an off buttons don't work at all on mine”*
**Durability**3%
*“Worked great for a couple of weeks until the battery ran out”*
**Ease Of Use**3%
*“The end of the brush handle can be difficult to open to get to the battery”*
**Oral Hygiene**3%
*“I'm glad I switched the oral-b one has become so overpriced it is ridiculous”*
### **Top return reasons **
**Functionality-Overall**39%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**6%
**Battery Life**6%
**Size-Overall**5%
**Soft Feel**5%
**Color**4%
**Value For Money**3%
**Vibration/Speed Control**3%
**Durability**3%
## **Common questions**
- **Is colgate battery toothbrush profitable to sell on Amazon United Kingdom?**
- The niche generates £70K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (29/100).
- **How competitive is the colgate battery toothbrush niche?**
- 2 brands and 66 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in colgate battery toothbrush?**
- Top complaints mined from reviews: Battery Life, Functionality-Overall, Hard Feel. The return rate is 0.1%.
- **When does demand for colgate battery toothbrush peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the colgate battery toothbrush niche?**
- Listings span £2.99–£7.64; the average listing price is £5.98 (sweet spot $15–$100). The average incumbent carries 2,891 reviews — the moat a new listing must climb.
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