---
title: "Cold and Flu Tablets — £425K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/cold-and-flu-tablets"
last_updated: "2026-07-31T09:44:08.843Z"
locale: en
meta:
description: "Niche score 38/100 · £425K/yr market · 967K searches/yr · £3.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £425K/yr market · 967K searches/yr · £3.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cold and Flu Tablets — £425K/yr Amazon UK Niche (2026) - Flapen"
---
# **cold and flu tablets**
**Skip it**
Soft demand (-53.0% this quarter) — this niche doesn't clear our bar today.
Market size 57Growth 0Conversion 92Competition 31Returns 99Price range 0Avg price 11Brand share 5Review moat 46Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£425K**
£425K/yr · 967K searches
**Review moat**
**Okay****1,932.28**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£3.89**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-53.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.90–£6.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cold and flu tablets is a £425K/yr Amazon United Kingdom market (967K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cold and flu tablets market data**
- **Units sold / yr**
- **150K–200K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£584K–£778K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Lemsip60% - Beechams24% - Nurofen7% - Benylin4% - Sudafed4% - Morrisons2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -53.0% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/cold-and-flu-tablets/trend)
## **Top cold and flu tablets search terms**
- **flu**84K/yr+1.8%0.6% conv. - **lemsip**183K/yr-55.0%21.9% conv. - **cold and flu tablets**171K/yr-58.6%16.6% conv. - **cold and flu**137K/yr-65.8%9.3% conv. - **lemsip cold and flu sachets**83K/yr-60.5%22.4% conv. - **beechams all in one**44K/yr-54.3%11.7% conv. - **cold and flu medicine**23K/yr-42.6%2.4% conv. - **lemsip max**26K/yr-53.2%19.1% conv. - **lemsip cold and flu capsules**18K/yr-46.9%17.3% conv. - **beechams powders**22K/yr-53.9%4.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/cold-and-flu-tablets/search-terms)
## **Top cold and flu tablets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£21K10%£43K15%£64K20%£85K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lemsip Max Cold and Flu Lemon 10 Sachets Paracetamol Headache Relief Sore Throat Relief Nasal Congestion Relief Max Strength Fast-Acting Medication**Lemsip**£3.48**4.7★7,541 rev](https://www.amazon.co.uk/dp/B000LNEBQA) [2**Lemsip Max Cold and Flu Paracetamol Capsules Lemon 16 Total Fever Headache Nasal Congestion Relief Max Strength Effective Relief Medication**Lemsip**£3.36**4.7★4,107 rev](https://www.amazon.co.uk/dp/B001E1CWG4) [3**Beechams Flu Plus Caplets Cold & Flu Relief Medicine for adults with Paracetamol 16s**Beechams**£1.90**4.7★2,054 rev](https://www.amazon.co.uk/dp/B001E1CWFU) [4**Lemsip Max Cold And Flu Sachets Blackcurrant 10 Total Paracetamol Cold And Flu Headache Blocked Nose Relief Sore Throat Reduces Fever Pain Relief Full Relief Cold And Flu Medication**Lemsip**£4.35**4.7★2,955 rev](https://www.amazon.co.uk/dp/B0017O4YKK) [5**Lemsip Cold and Flu Sachets Lemon 8 Sachets Headache Relief Nasal Chesty Cough Sore Throat Relief Paracetamol Maximum Strength Multi-Symptom Relief Medication**Lemsip**£4.31**4.7★601 rev](https://www.amazon.co.uk/dp/B01MUTO0AQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sudafed Mucus Relief Triple Action Cold & Flu Tablets (Pack of 16) Helps Fight Cold and Flu and Unblocks the Nose Reduces Mucus Works in 15 Minutes**Sudafed**£3.50**3,826 rev5y ago](https://www.amazon.co.uk/dp/B006DCU66W) [**Sudafed Congestion & Headache Relief Day & Night Capsules (Pack of 16) Relieves Congestion and Helps Fight Blocked Nose and Headache Specifically Formulated for Use During the Day and Night**Sudafed**£3.89**1,159 rev5y ago](https://www.amazon.co.uk/dp/B00N66UL36) [**Morrisons Max Strength Cold & Flu Relief All in One Capsules 16 Capsules**Morrisons**£3.21**628 rev6y ago](https://www.amazon.co.uk/dp/B07ZD6CR6Q) [**Lemsip Max Day & Night Capsules Paracetamol Cold and Flu 16s**Lemsip**£6.09**252 rev7y ago](https://www.amazon.co.uk/dp/B07PCLV1V3) [**Lemsip Cold and Flu Sachets Lemon 8 Sachets Headache Relief Nasal Chesty Cough Sore Throat Relief Paracetamol Maximum Strength Multi-Symptom Relief Medication**Lemsip**£4.31**601 rev7y ago](https://www.amazon.co.uk/dp/B01MUTO0AQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lemsip Max Honey & Ginger Sachets Pack of 10**Lemsip**£5.51**4.7★**▲ 182%**](https://www.amazon.co.uk/dp/B00D7CWA1K) [**Beechams Flu Plus Hot Drink Sachets Cold & Flu Medicine for adults with Paracetamol Lemon flavoured 10s**Beechams**£3.86**4.6★**▲ 126%**](https://www.amazon.co.uk/dp/B000KU920E) [**Lemsip Cold and Flu Sachets Lemon 8 Sachets Headache Relief Nasal Chesty Cough Sore Throat Relief Paracetamol Maximum Strength Multi-Symptom Relief Medication**Lemsip**£4.31**4.7★**▲ 70%**](https://www.amazon.co.uk/dp/B01MUTO0AQ) [**Lemsip Max Day & Night Capsules Paracetamol Cold and Flu 16s**Lemsip**£6.09**4.5★**▲ 48%**](https://www.amazon.co.uk/dp/B07PCLV1V3) [**Beechams Cold and Flu Liquid Sore Throat Relief & Cough Medicine for Adults with Paracetamol All in One Liquid 160 ml**Beechams**£5.50**4.7★**▲ 35%**](https://www.amazon.co.uk/dp/B000KUAIG6)
**~~View all trending →~~**
## **What buyers say about cold and flu tablets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“good value”*
**Quality-Overall**12%
*“Good Quality Product arrived on time”*
**Ease Of Use**12%
*“Easy to Use”*
**Cold Relief**12%
*“Very good for colds and flu”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Efficiency**6%
*“Works well”*
**Ease Of Application**6%
*“Great Applicator”*
**Taste-Overall**4%
*“Nice taste”*
**Strength**2%
*“Effective”*
**Sinus Relief**2%
*“Helps clear nose”*
### **What buyers complain about **
**Functionality-Overall**20%
*“Did not work”*
**Taste-Overall**6%
*“It had a bit of an aftertaste”*
**Smell**6%
*“Short shelf life & poor smell”*
**Advertised Vs Actual Product**4%
*“Failed to disclose in the listing that it contains Aspartame which I avoid at all costs”*
**Value For Money**4%
*“Not cheap”*
**Moist/Dry**3%
*“completely dry”*
**Breathability**3%
*“end up breathing through my mouth”*
**Ingredients-Overall**3%
*“Failed to disclose in the listing that it contains Aspartame which I avoid at all costs”*
**Washability**3%
*“never seem to all wash off hand”*
**Regulates Digestion**3%
*“5 mouth got badly cold flue evey morning get out of bed it get worse thick mucus badly horsey sore troat”*
## **Common questions**
- **Is cold and flu tablets profitable to sell on Amazon United Kingdom?**
- The niche generates £425K/yr across 18 tracked products. 90-day search growth is -53.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the cold and flu tablets niche?**
- 6 brands and 41 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in cold and flu tablets?**
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Smell. The return rate is 0.1%.
- **When does demand for cold and flu tablets peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the cold and flu tablets niche?**
- Listings span £1.90–£6.09; the average listing price is £3.89 (sweet spot $15–$100). The average incumbent carries 1,932 reviews — the moat a new listing must climb.
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