---
title: "Trend — cod liver oil - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/cod-liver-oil/trend"
last_updated: "2026-07-31T13:12:35.927Z"
locale: en
meta:
  description: "Niche score 50/100 · £1.6M/yr market · 984K searches/yr · £9.22 avg price. Soft demand (-15.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £1.6M/yr market · 984K searches/yr · £9.22 avg price. Soft demand (-15.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cod liver oil - Flapen"
---

# **cod liver oil**

**Worth a look**

Shows low returns (0.0%), but soft demand (-15.0% this quarter) keeps it on the watch list.

Market size 88Growth 18Conversion 99Competition 26Returns 100Price range 27Avg price 27Brand share 44Review moat 25Quality gap 20

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****17.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.6M**

£1.6M/yr · 984K searches

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£9.22**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£4.61–£18.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,477.67**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-15.0%**

90-day search growth — must beat 0% to launch