---
title: "Cod Liver Oil for Dogs — £59K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/cod-liver-oil-for-dogs"
last_updated: "2026-07-31T11:40:16.224Z"
locale: en
meta:
description: "Niche score 44/100 · £59K/yr market · 43K searches/yr · £10.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £59K/yr market · 43K searches/yr · £10.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cod Liver Oil for Dogs — £59K/yr Amazon UK Niche (2026) - Flapen"
---
# **cod liver oil for dogs**
**Skip it**
A small market ($59K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 24Conversion 96Competition 26Returns 100Price range 32Avg price 39Brand share 56Review moat 44Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,120.18**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.65**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£4.07–£20.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£59K**
£59K/yr · 43K searches
According to Flapen's Amazon United Kingdom niche tracking, cod liver oil for dogs is a £59K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 44/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cod liver oil for dogs market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£53K–£64K**
- units × avg price
- **Conversion rate**
- **12.9%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **59%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**24%**
- Simply Supplements29% - BUGALUGS23% - OURONS9% - Johnsons Veterinary Products7% - Gold Label4% - Super Solvitax4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.
1K600Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/cod-liver-oil-for-dogs/trend)
## **Top cod liver oil for dogs search terms**
- **cod liver oil for dogs**33K/yr-5.4%11.0% conv. - **dog cod liver oil capsules**4K/yr+11.5%16.3% conv. - **cod liver oil capsules for dogs**3K/yr+21.9%9.8% conv. - **dog cod liver oil**3K/yr+1.1%11.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/cod-liver-oil-for-dogs/search-terms)
## **Top cod liver oil for dogs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£18K40%£23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cod Liver Oil 550mg for Dogs | 180 Soft Gel Capsules | Support the Health of The Skin and Coat | Manufactured in the UK | Made with MSC-Certified Cod Liver Oil**Simply Supplements**£8.18**4.6★932 rev](https://www.amazon.co.uk/dp/B06VTXQ7DF) [2**Bugalugs Cod liver Oil for Dogs & Cats EPA & DHA Fish Oil for Dogs Skin & Coat dog supplements health supplies for dogs more omega 3 for dogs than salmon oil for dogs uk (255ml Cod Liver Oil)**BUGALUGS**£11.11**4.6★201 rev](https://www.amazon.co.uk/dp/B0DKCC3WJK) [3**OURONS Cod Liver Oil 1L Feed Grade Liquid for Dogs & Animals**OURONS**£15.61**4.6★1,154 rev](https://www.amazon.co.uk/dp/B06XYQRHPC) [4**Johnsons Veterinary Products Cod Liver Capsules**Johnsons Veterinary Products**£4.07**4.5★116 rev](https://www.amazon.co.uk/dp/B000OLYCZ4) [5**GOLD LABEL COD LIVER OIL**Gold Label**£15.68**4.6★292 rev](https://www.amazon.co.uk/dp/B0084EHCW8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YEARS Salmon Oil for Dogs | Soothes Itchy Skin Supports Stiff Joints & Promotes a Glossy Coat | Pure Scottish Fish Oil | Omega 3 6 9 | Natural Dog Supplement UK | 250ml**Years**£7.32**222 rev1y ago](https://www.amazon.co.uk/dp/B0F99PS7CQ) [**Bugalugs Cod liver Oil for Dogs & Cats EPA & DHA Fish Oil for Dogs Skin & Coat dog supplements health supplies for dogs more omega 3 for dogs than salmon oil for dogs uk (255ml Cod Liver Oil)**BUGALUGS**£11.11**201 rev1y ago](https://www.amazon.co.uk/dp/B0DKCC3WJK) [**Bugalugs Scottish Salmon Oil For Dogs & Cats Dog Supplement Support for Skin And Coat Itchy Skin & Moulting Omega 3 Fish Oil (Salmon 500ml)**BUGALUGS**£9.08**5,392 rev3y ago](https://www.amazon.co.uk/dp/B0BC24GFMJ) [**180 Cod Liver Oil Capsules for Dogs & Cats - (6 Months Supply) High Strength 410mg Gel Capsules to Support Joint Skin and Coat Health - UK Manufactured**Pawbits**£9.94**152 rev4y ago](https://www.amazon.co.uk/dp/B09NC22FKH) [**Natural VetCare Omega Oil for Dogs 1000ml Skin & Coat Supplement**NAF**£9.37**456 rev6y ago](https://www.amazon.co.uk/dp/B086KT81B7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Super Solvitax Cod Liver Oil Capsules x 90 (Bulk Deal of 3 Bottles) 200g - Bulk Deal of 3x**Super Solvitax**£18.19**4.3★**▲ 274%**](https://www.amazon.co.uk/dp/B008EHQZXC) [**YEARS Salmon Oil for Dogs | Soothes Itchy Skin Supports Stiff Joints & Promotes a Glossy Coat | Pure Scottish Fish Oil | Omega 3 6 9 | Natural Dog Supplement UK | 250ml**Years**£7.32**4.4★**▲ 170%**](https://www.amazon.co.uk/dp/B0F99PS7CQ) [**Primary Pets Premium Pet Supplies - Omega 3 Fish Oil for Dogs. 120 x 1000mg Oil Capsules. Supports Healthy Skin and Shiny Coat Maintains Joint and Brain Health Helps Maintain Immune System**Primary Pets Premium Pet Supplies**£11.61**4.6★**▲ 87%**](https://www.amazon.co.uk/dp/B07GH7Z6QM) [**Bugalugs Cod liver Oil for Dogs & Cats EPA & DHA Fish Oil for Dogs Skin & Coat dog supplements health supplies for dogs more omega 3 for dogs than salmon oil for dogs uk (255ml Cod Liver Oil)**BUGALUGS**£11.11**4.6★**▲ 67%**](https://www.amazon.co.uk/dp/B0DKCC3WJK) [**Bob Martin Solvitax Cod Liver Oil 400ml pack of 1**Bob Martin**£10.34**4.7★**▲ 56%**](https://www.amazon.co.uk/dp/B01ETEJKM6)
**~~View all trending →~~**
## **What buyers say about cod liver oil for dogs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**25%
*“Good for pets”*
**Quality-Overall**18%
*“Excellent product”*
**Value For Money**10%
*“Good value for money”*
**Taste-Overall**5%
*“My dogs are very happy with the taste”*
**Brightness/Shine/Glow**5%
*“they have such a shine on their coats”*
**Soft Feel**5%
*“Her coat is absolutely stunning - so so so soft and shiny now”*
**Advertised Vs Actual Product**5%
*“Just what I needed”*
**Smell**4%
*“Doesnt smell to bad”*
**Ease Of Use**4%
*“Easy to use”*
**Moist/Dry**4%
*“it really helps with his dry skin”*
### **What buyers complain about **
**Smell**17%
*“Smells disgusting as expected”*
**Allergies**15%
*“my itchy dog still itches”*
**Indigestion**11%
*“Not good my dog started vomiting 48 hrs after using this”*
**Leak-Proof**10%
*“Container leaks constantly from the top design”*
**Taste-Overall**6%
*“Too strong taste”*
**Advertised Vs Actual Product**4%
*“Extremely disappointed that the product doesn't match the description”*
**Stale/Rotten/Spoiled**4%
*“its rancid on opening”*
**Color**3%
*“when I went to use it it was brown in colour”*
**Functionality-Overall**3%
*“Pump doesnt work”*
**Ease Of Use**2%
*“this is a nightmare to use”*
### **Top return reasons **
**Leak-Proof**50%
**Advertised Vs Actual Product**50%
## **Common questions**
- **Is cod liver oil for dogs profitable to sell on Amazon United Kingdom?**
- The niche generates £59K/yr across 17 tracked products. 90-day search growth is -1.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the cod liver oil for dogs niche?**
- 15 brands and 43 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in cod liver oil for dogs?**
- Top complaints mined from reviews: Smell, Allergies, Indigestion. The return rate is 0.0%.
- **When does demand for cod liver oil for dogs peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the cod liver oil for dogs niche?**
- Listings span £4.07–£20.23; the average listing price is £10.65 (sweet spot $15–$100). The average incumbent carries 2,120 reviews — the moat a new listing must climb.
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