---
title: "Coconut Toothpaste — £105K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/coconut-toothpaste"
last_updated: "2026-07-31T09:42:18.968Z"
locale: en
meta:
description: "Niche score 47/100 · £105K/yr market · 230K searches/yr · £6.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £105K/yr market · 230K searches/yr · £6.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coconut Toothpaste — £105K/yr Amazon UK Niche (2026) - Flapen"
---
# **coconut toothpaste**
**Skip it**
Prices mostly outside the sweet spot ($2.91–$13.17) — this niche doesn't clear our bar today.
Market size 26Growth 56Conversion 75Competition 50Returns 100Price range 0Avg price 18Brand share 20Review moat 25Quality gap 60
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+29.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£105K**
£105K/yr · 230K searches
**Review moat**
**Bad****4,610.48**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£6.51**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.91–£13.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coconut toothpaste is a £105K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut toothpaste market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£130K–£163K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**55**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 97%
**Open market**
**5%**
- BIOMED70% - Boka7% - Grin5% - Regenerate5% - RoongDuuDll4% - Dr. Organic3% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.0% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/coconut-toothpaste/trend)
## **Top coconut toothpaste search terms**
- **zing toothpaste**120K/yr+69.6%1.1% conv. - **biomed toothpaste**65K/yr-13.0%17.7% conv. - **biomed**17K/yr-2.7%12.2% conv. - **coconut toothpaste**14K/yr+4.5%14.7% conv. - **biomed superwhite toothpaste**4K/yr-3.6%20.6% conv. - **zinc toothpaste**2K/yr+34.5%0.3% conv. - **coconut oil toothpaste**4K/yr-14.2%6.7% conv. - **coconut toothpaste fluoride free**3K/yr-19.6%18.3% conv. - **orl toothpaste**405/yr-3.5%2.4% conv. - **orl toothpaste uk**32/yr-50.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/coconut-toothpaste/search-terms)
## **Top coconut toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£11K15%£16K20%£21K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Biomed Superwhite 97% Natural Whitening Toothpaste | Enamel Strengthening | Coconut Flavour Vegan SLES Free 100g (Pack of 3)**BIOMED**£8.15**4.4★13,311 rev](https://www.amazon.co.uk/dp/B084KPJKT1) [2**Biomed Superwhite 97% Natural Whitening Toothpaste | Enamel Strengthening | Coconut Flavour Vegan SLES Free 100g**BIOMED**£2.91**4.4★13,311 rev](https://www.amazon.co.uk/dp/B01N6QQGZJ) [3**Biomed Coconut Oil 97% Natural Whitening Toothpaste | Gentle Whitening & Enamel Strengthening | Vegan SLES Free with FLOURIDE 100g**BIOMED**£3.24**4.5★233 rev](https://www.amazon.co.uk/dp/B0DM99QYTG) [4**Boka Fluoride Free Nano Hydroxyapatite Toothpaste - Adult & Kids - Appropriate for Sensitive Teeth - No Sulfates & Parabens - Natural Flavors & Vegan - Mild Ela Mint (113g) 1pk**Boka**£9.20**4.3★37,418 rev](https://www.amazon.co.uk/dp/B083JHCCV2) [5**Regenerate Advanced Toothpaste to repair tooth enamel for strong healthy teeth 75ml**Regenerate**£6.18**4.4★9,060 rev](https://www.amazon.co.uk/dp/B00P7SIVAQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Grin Pro Enzyme Whitening Toothpaste | Nano-Hydroxyapatite Fluoride Free Toothpaste for Sensitive Teeth Enamel Repair & Natural Whitening Reduce Plaque Biofilms SLS Free Peppermint Flavor - 4 oz**Grin**£7.85**361 rev8mo ago](https://www.amazon.co.uk/dp/B0DLD1NSBY) [**Grin Pro Enamel Repair Toothpaste - Fluoride Free Nano-Hydroxyapatite Toothpaste Designed for Sensitive Teeth Helps Remineralize 4 oz Natural Ingredients New Zealand Manufactured**Grin**£7.78**361 rev8mo ago](https://www.amazon.co.uk/dp/B0DLDLDWVM) [**Dr. Wolffs Bioniq Repair Toothpaste | Hydroxyapatite Enamel Repair | for Daily Use | for Sensitive Teeth | Fluoride Free | 100 ml**Bioniq**£7.82**2,671 rev8mo ago](https://www.amazon.co.uk/dp/B0G2M42S2V) [**9.9% Hydroxyapatite Toothpaste for Enamel Repair and Tooth Strengthening Nano Hydroxyapatite Remineralizing Toothpaste Fluoride Free Gentle Whitening Tooth Paste for Sensitive Teeth Fresh Mint**RoongDuuDll**£5.40**1,319 rev1y ago](https://www.amazon.co.uk/dp/B0F26K159X) [**Biomed Coconut Oil 97% Natural Whitening Toothpaste | Gentle Whitening & Enamel Strengthening | Vegan SLES Free with FLOURIDE 100g**BIOMED**£3.24**233 rev1y ago](https://www.amazon.co.uk/dp/B0DM99QYTG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Biomed Triple Charcoal 98% Natural Whitening Toothpaste | Gum Care Bamboo Charcoal | Vegan SLES Free 100g**BIOMED**£4.04**4.2★**▲ 278%**](https://www.amazon.co.uk/dp/B07DNGSYGN) [**Biomed Coconut Oil 97% Natural Whitening Toothpaste | Gentle Whitening & Enamel Strengthening | Vegan SLES Free with FLOURIDE 100g**BIOMED**£3.24**4.5★**▲ 79%**](https://www.amazon.co.uk/dp/B0DM99QYTG) [**Grin Pro Enamel Repair Toothpaste - Fluoride Free Nano-Hydroxyapatite Toothpaste Designed for Sensitive Teeth Helps Remineralize 4 oz Natural Ingredients New Zealand Manufactured**Grin**£7.78**4.1★**▲ 76%**](https://www.amazon.co.uk/dp/B0DLDLDWVM) [**Boka Fluoride Free Nano Hydroxyapatite Toothpaste - Adult & Kids - Appropriate for Sensitive Teeth - No Sulfates & Parabens - Natural Flavors & Vegan - Mild Ela Mint (113g) 1pk**Boka**£9.20**4.3★**▲ 75%**](https://www.amazon.co.uk/dp/B083JHCCV2) [**Grin Pro Enzyme Whitening Toothpaste | Nano-Hydroxyapatite Fluoride Free Toothpaste for Sensitive Teeth Enamel Repair & Natural Whitening Reduce Plaque Biofilms SLS Free Peppermint Flavor - 4 oz**Grin**£7.85**4.1★**▲ 27%**](https://www.amazon.co.uk/dp/B0DLD1NSBY)
**~~View all trending →~~**
## **What buyers say about coconut toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**19%
*“A healthy and gentle on my gums”*
**Tooth Brightening**16%
*“Effective whitening”*
**Taste-Overall**12%
*“Refreshing taste”*
**Quality-Overall**8%
*“Excellent Quality Product and good value, does the job, tastes amazing, and all natural”*
**Value For Money**6%
*“Great value for money”*
**Tooth Sensitivity**5%
*“Great for sensitive teeth too”*
**Cleansing**4%
*“My teeth feel clean”*
**Advertised Vs Actual Product**3%
*“Does what it says”*
**Freshness**2%
*“Clean and Fresh”*
**Efficiency**2%
*“Effective”*
### **What buyers complain about **
**Value For Money**19%
*“Expensive”*
**Oral Hygiene**12%
*“ended up making my teeth worse”*
**Taste-Overall**5%
*“Not a strong mint taste”*
**Functionality-Overall**4%
*“Didn't work for me”*
**Tooth Brightening**4%
*“Doesnt whiten teeth at all”*
**Tooth Sensitivity**3%
*“Made my teeth even more sensitive”*
**Advertised Vs Actual Product**3%
*“Doesn't do what it says on the box”*
**Smell**2%
*“Found it too strong of an odour”*
**Stain Resistance**2%
*“not for stain removal”*
**Sensitivity-Overall**2%
*“Regarding pain relief and sensitivity: this does not give an immediate numbing or desensitising effect in the way some sensitivity toothpastes. like potassium nitrate-based formulas”*
### **Top return reasons **
**Advertised Vs Actual Product**12%
**Functionality-Overall**11%
**Value For Money**9%
**Ingredients-Overall**8%
**Leak-Proof**6%
**Quality-Overall**6%
**Oral Hygiene**5%
**Tooth Sensitivity**4%
**Ease Of Use**4%
**Tooth Brightening**4%
## **Common questions**
- **Is coconut toothpaste profitable to sell on Amazon United Kingdom?**
- The niche generates £105K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +29.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the coconut toothpaste niche?**
- 9 brands and 55 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in coconut toothpaste?**
- Top complaints mined from reviews: Value For Money, Oral Hygiene, Taste-Overall. The return rate is 0.1%.
- **When does demand for coconut toothpaste peak?**
- Demand peaks in May–Jun; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the coconut toothpaste niche?**
- Listings span £2.91–£13.17; the average listing price is £6.51 (sweet spot $15–$100). The average incumbent carries 4,610 reviews — the moat a new listing must climb.
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