---
title: "Coconut Oil Squishy — £19K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/coconut-oil-squishy"
last_updated: "2026-07-31T08:59:30.762Z"
locale: en
meta:
description: "Niche score 68/100 · £19K/yr market · 79K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 68/100 · £19K/yr market · 79K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Coconut Oil Squishy — £19K/yr Amazon UK Niche (2026) - Flapen"
---
# **coconut oil squishy**
**Worth a look**
Shows demand growing +475.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 5Growth 100Conversion 41Competition 89Returns 99Price range 0Avg price 20Brand share 91Review moat 99Quality gap 99
**Growth**
**Incredible****+475.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Incredible****3.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Incredible****16.87**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£7.20**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£19K**
£19K/yr · 79K searches
**Price range**
**Bad****£1.63–£11.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, coconut oil squishy is a £19K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 68/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut oil squishy market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£11K–£14K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#1,583**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **97%**
- **Out of stock**
- **44.2%**
- **Avg brand age**
- **-15 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**41 **
**Sellers**
**52**
**Top-5 brand share**
**44%**
Top 20: 88%
**Top-5 click share**
**26%**
Top 20: 65%
**Open market**
**50%**
- Generic13% - MAUDFEK12% - Xchance7% - suction6% - KINGSH6% - Wsndyjia6%
## **Top coconut oil squishy search terms**
- **coconut oil squishy**66K/yr+838.9%1.8% conv. - **squishy coconut oil stress ball**5K/yr>1,000%1.9% conv. - **coconut oil stress ball**8K/yr-38.1%1.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/coconut-oil-squishy/search-terms)
## **Top coconut oil squishy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3764%£7536%£1K8%£2K110 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Squishy Fidget Toys 2Pcs Soft Coconut Oil Squishy Fidget Balls Portable Anti-Anxiety Fidget Toys for Kids & Adults Slow Rising Squishies Stress Balls for Party Birthday Christmas**Xchance**£6.42**4.2★3 rev](https://www.amazon.co.uk/dp/B0H14WWGPR) [2**KINGSH Coconut Oil Toy Soft Coconut Oil Toy Slow Rising Creamy Texture Sensory Fidget Toy Reusable Non-Sticky Easy to Clean for Study Work RelaxationBlue**KINGSH**£6.62**3.5★2 rev](https://www.amazon.co.uk/dp/B0H14JPLFG) [3**2PCS Handmade Coconut Oil Stress Relief Ball Soft Fidget Tool for Adults Portable Hand Massager for Office Desk Anxiety Reduction**Wsndyjia**£7.96**3.7★4 rev](https://www.amazon.co.uk/dp/B0GWZLZVW9) [4**2026 New Coconut Oil Pressure Ball Cocout Oil Squishy Easy Cleaning Stress Relief Blue**Generic**£1.63**3.0★1 rev](https://www.amazon.co.uk/dp/B0H4D8RMGF) [5**2PCS Squeeze Toy Blue Pink Stress Ball Squishy Fidget Ball Toys Soft Sensory Squeeze Toys Stress Anxiety Relief Fidget Toys for Home Office (B)**Winnsell**£7.39**3.6★5 rev](https://www.amazon.co.uk/dp/B0GWD1HBPY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stress Relief Fidget Toy for Kids & Adults**Hlayshing**£6.82**3 revtoday](https://www.amazon.co.uk/dp/B0GY3YDKHT) [**Coconut Oil Squishy Ball Soft Quiet Sensory Squishy Toys for Adults & Kids Anxiety Relief Calming Squeeze Gifts for Men Women (Pink)**AotBlcer**£8.34**3 rev3w ago](https://www.amazon.co.uk/dp/B0H2Q9V411) [**Coconut Oil Squishy Ball Soft Quiet Sensory Squishy Toys for Adults & Kids Anxiety Relief Calming Squeeze Gifts for Men Women (Blue)**AotBlcer**£8.35**3 rev3w ago](https://www.amazon.co.uk/dp/B0H2Q6TCP9) [**Coconut Oil Squishy Fidget Toys 5pcs Coconut Oil Stress Balls for Adults Kids Non-Sticky Slow Rising Squishy Squeeze Shapeable Ball Toy Office Desk Toys Gifts for Anxiety Relief**Yizemay**£9.47**3 rev1mo ago](https://www.amazon.co.uk/dp/B0H25LMGVN) [**2026 New Coconut Oil Pressure Ball Cocout Oil Squishy Easy Cleaning Stress Relief Blue**Generic**£1.63**1 rev1mo ago](https://www.amazon.co.uk/dp/B0H4D8RMGF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Coconut Oil Squishy Ball Soft Quiet Sensory Squishy Toys for Adults & Kids Anxiety Relief Calming Squeeze Gifts for Men Women (Blue)**AotBlcer**£8.35**3.8★**— 4%**](https://www.amazon.co.uk/dp/B0H2Q6TCP9) [**2 PCS Coconut Oil Squishy Squishy Desk Ornament 6cm Frosted Coconut Oil Squishies Desk Ornament Sticky Balls for Office Gym Travel Study Meditation Table Ornament**MAUDFEK**£8.81**0.0★**— 4%**](https://www.amazon.co.uk/dp/B0GXYL4BQQ) [**3pcs Coconut Oil Squishy Squishy Fidget Slow Rising Squishies Stress Balls for Focus and Relaxation Coconut Oil Stress Ball in Pink Blue and Green Colour Variants**ZISHAN**£8.55**0.0★**— 4%**](https://www.amazon.co.uk/dp/B0GZKSS1HM) [**2PCS Handmade Coconut Oil Stress Relief Ball Soft Fidget Tool for Adults Portable Hand Massager for Office Desk Anxiety Reduction**Wsndyjia**£7.96**3.7★**— 4%**](https://www.amazon.co.uk/dp/B0GWZLZVW9) [**KINGSH Coconut Oil Toy Soft Coconut Oil Toy Slow Rising Creamy Texture Sensory Fidget Toy Reusable Non-Sticky Easy to Clean for Study Work RelaxationBlue**KINGSH**£6.62**3.5★**— 4%**](https://www.amazon.co.uk/dp/B0H14JPLFG)
**~~View all trending →~~**
## **What buyers say about coconut oil squishy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**14%
*“They are soft”*
**Fun/Entertainment Experience**12%
*“It is soooooooo fun”*
**Color**8%
*“They are brightly coloured”*
**Quality-Overall**8%
*“Good quality Squeeze Toy in Thickened and upgraded version, 1.97in Durable Fidget Toy with Sturdy Design”*
**Size-Overall**6%
*“perfect size”*
**Durability**5%
*“giving her a nice variety to fidget with during breaks”*
**Shape/Style**4%
*“keeps it shape 10/10 would recommend”*
**Design-Overall**4%
*“the overall design is really exquisite”*
**Value For Money**3%
*“Good value for money”*
**Smell**3%
*“No weird smell”*
### **What buyers complain about **
**Size-Overall**17%
*“Not same size”*
**Smell**13%
*“do have a chemical smell”*
**Durability**12%
*“Rubbish broken within the first day”*
**Advertised Vs Actual Product**6%
*“as they are not what they are advertised to be I cant give these a good review and wouldnt recommend”*
**Leak-Proof**5%
*“had leaked”*
**Ease Of Cleaning**4%
*“easily breaking they get very dirty”*
**Adhesion/Stickiness**4%
*“wasnt satisfied buy the little stickiness”*
**Color**3%
*“I also found the blue one was quite hard”*
**Texture/Consistency-Overall**3%
*“the texture isnt the best would NOT recomend if u do buy this WERE GLOVES OR YOUR HANDS WILL STINK”*
**Quality-Overall**2%
*“poor quality”*
### **Top return reasons **
**Size-Overall**17%
**Leak-Proof**14%
**Durability**14%
**Advertised Vs Actual Product**12%
**Adhesion/Stickiness**11%
**Quality-Overall**8%
**Smell**4%
**Material Quality**4%
**Hard Feel**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is coconut oil squishy profitable to sell on Amazon United Kingdom?**
- The niche generates £19K/yr across 69 tracked products. 1 of 67 products launched in the last 360 days are still selling. 90-day search growth is +475.5%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the coconut oil squishy niche?**
- 41 brands and 52 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in coconut oil squishy?**
- Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 0.1%.
- **What does it cost to enter the coconut oil squishy niche?**
- Listings span £1.63–£11.42; the average listing price is £7.20 (sweet spot $15–$100). The average incumbent carries 17 reviews — the moat a new listing must climb.
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