---
title: "Clove Oil — £307K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/clove-oil"
last_updated: "2026-07-31T10:42:09.090Z"
locale: en
meta:
description: "Niche score 40/100 · £307K/yr market · 267K searches/yr · £6.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £307K/yr market · 267K searches/yr · £6.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clove Oil — £307K/yr Amazon UK Niche (2026) - Flapen"
---
# **clove oil**
**Skip it**
Prices mostly outside the sweet spot ($4.14–$9.19) — this niche doesn't clear our bar today.
Market size 51Growth 13Conversion 99Competition 11Returns 99Price range 0Avg price 18Brand share 30Review moat 23Quality gap 42
**Conversion**
**Incredible****17.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£307K**
£307K/yr · 267K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****7,373.22**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.44**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-24.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£4.14–£9.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, clove oil is a £307K/yr Amazon United Kingdom market (267K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clove oil market data**
- **Units sold / yr**
- **40K–50K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£258K–£322K**
- units × avg price
- **Conversion rate**
- **17.8%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**9%**
- NPOW51% - Care20% - HIQILI6% - Handcraft Blends6% - Ayumi5% - EVOKE OCCU4% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.8% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/clove-oil/trend)
## **Top clove oil search terms**
- **clove oil**158K/yr-15.0%16.7% conv. - **clove oil for toothache pain relief**60K/yr-37.3%20.6% conv. - **oil of cloves for toothache**12K/yr-32.7%21.3% conv. - **cloves oil**9K/yr+0.1%7.8% conv. - **clove oil for teeth**5K/yr-10.5%13.6% conv. - **clove oil for toothache**8K/yr-60.5%10.9% conv. - **oil of cloves**7K/yr-63.8%19.5% conv. - **organic clove oil**5K/yr-19.5%3.6% conv. - **clove oil organic**3K/yr-8.1%6.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/clove-oil/search-terms)
## **Top clove oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£46K30%£92K45%£138K60%£184K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NPOW Clove Oil for Toothache Pain Relief for Adult Oil of Cloves for Toothache Natural Dental Solution Clove Bud Oils Cloves Extract for Oral Care Tooth Pain Relief and Dental Health - 10ml**NPOW**£4.32**4.6★2,087 rev](https://www.amazon.co.uk/dp/B094DY3Y2D) [2**Care Clove Oil Provides Temporary Toothache Relief Contains Local Anaesthetic Mild Antiseptic Effect 10ml**Care**£4.41**4.4★4,243 rev](https://www.amazon.co.uk/dp/B001E97AX6) [3**HIQILI Clove Essential Oil for Teeth and Gums Oral Care Diffuser Skin**HIQILI**£5.98**4.6★2,679 rev](https://www.amazon.co.uk/dp/B0BR3LWFR2) [4**Handcraft Blends Clove Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper**Handcraft Blends**£8.37**4.6★2,282 rev](https://www.amazon.co.uk/dp/B0977N9W54) [5**Ayumi Pure Clove Oil 20 ml | Made from Organic Cloves | Clove Oil for Toothache Pain Relief | 100% Pure Essential Oil Diffuser for Aromatherapy | Essential Oil for Haircare Skincare & Soap Making**Ayumi**£7.30**4.4★79 rev](https://www.amazon.co.uk/dp/B012S399I0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HIQILI Clove Essential Oil for Teeth and Gums Oral Care Diffuser Skin**HIQILI**£5.98**2,679 rev3y ago](https://www.amazon.co.uk/dp/B0BR3LWFR2) [**EVOKE OCCU Clove Essential Oil for Teeth and Gums Diffuser Oral Care**EVOKE OCCU**£7.86**2,165 rev3y ago](https://www.amazon.co.uk/dp/B09M85RT1Z) [**KUKKA Clove Essential Oils - 118ml - for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent**KUKKA essential oils**£9.19**3,333 rev3y ago](https://www.amazon.co.uk/dp/B09PR99NRQ) [**NPOW Clove Oil for Toothache Pain Relief for Adult Oil of Cloves for Toothache Natural Dental Solution Clove Bud Oils Cloves Extract for Oral Care Tooth Pain Relief and Dental Health - 10ml**NPOW**£4.32**2,087 rev5y ago](https://www.amazon.co.uk/dp/B094DY3Y2D) [**Ayumi Pure Clove Oil 20 ml | Made from Organic Cloves | Clove Oil for Toothache Pain Relief | 100% Pure Essential Oil Diffuser for Aromatherapy | Essential Oil for Haircare Skincare & Soap Making**Ayumi**£7.30**79 rev5y ago](https://www.amazon.co.uk/dp/B012S399I0)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dentogen Fast Toothache Pain Relief - Sugar Free Clove Oil Gel 10g**Dentogen**£6.38**4.3★**▲ 116%**](https://www.amazon.co.uk/dp/B001ECQSAO) [**HIQILI Clove Essential Oil for Teeth and Gums Oral Care Diffuser Skin**HIQILI**£5.98**4.6★**▲ 60%**](https://www.amazon.co.uk/dp/B0BR3LWFR2) [**NPOW Clove Oil for Toothache Pain Relief for Adult Oil of Cloves for Toothache Natural Dental Solution Clove Bud Oils Cloves Extract for Oral Care Tooth Pain Relief and Dental Health - 10ml**NPOW**£4.32**4.6★**— 8%**](https://www.amazon.co.uk/dp/B094DY3Y2D) [**Care Clove Oil Provides Temporary Toothache Relief Contains Local Anaesthetic Mild Antiseptic Effect 10ml**Care**£4.41**4.4★**— 3%**](https://www.amazon.co.uk/dp/B001E97AX6) [**KUKKA Clove Essential Oils - 118ml - for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent**KUKKA essential oils**£9.19**4.6★**— 1%**](https://www.amazon.co.uk/dp/B09PR99NRQ)
**~~View all trending →~~**
## **What buyers say about clove oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Sensitivity**24%
*“This is amazing at soothing toothache”*
**Quality-Overall**13%
*“Great product very pleased with purchase”*
**Advertised Vs Actual Product**8%
*“Does what it says it does”*
**Oral Hygiene**7%
*“Very Handy dental care to have”*
**Value For Money**7%
*“is excellent value for money”*
**Efficiency**6%
*“.very effective”*
**Smell**5%
*“it does work so worth the strong smell”*
**Lubrication**3%
*“I am happy with this Clove Oil for Toothache and Pain relief”*
**Tooth Brightening**3%
*“Saved my life after tooth removal”*
**Ease Of Use**3%
*“Simple and quick to use”*
### **What buyers complain about **
**Taste-Overall**22%
*“Very strong taste a bit unpleasant”*
**Oral Hygiene**10%
*“Not for teeth”*
**Pain Relief-Overall**8%
*“It does not always completely eliminate pain”*
**Tooth Sensitivity**8%
*“Completely numbs the tooth”*
**Smell**6%
*“however it does have a strong smell”*
**Instructions/User Manual/Troubleshooting**5%
*“Unreadable instructions”*
**Advertised Vs Actual Product**5%
*“It says organic in the title/description but it's not written in the bottle”*
**Functionality-Overall**3%
*“Didn't work for me”*
**Itch Relief**2%
*“Burns and blisters skin”*
**Flavor**2%
*“Unpleasant flavour, who cares”*
### **Top return reasons **
**Functionality-Overall**14%
**Tooth Sensitivity**14%
**Advertised Vs Actual Product**14%
**Oral Hygiene**11%
**Vegan/Organic**9%
**Smell**7%
**Quality-Overall**5%
**Size-Overall**4%
**Strength**4%
**Tooth Brightening**4%
## **Common questions**
- **Is clove oil profitable to sell on Amazon United Kingdom?**
- The niche generates £307K/yr across 9 tracked products. 90-day search growth is -24.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the clove oil niche?**
- 9 brands and 33 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in clove oil?**
- Top complaints mined from reviews: Taste-Overall, Oral Hygiene, Pain Relief-Overall. The return rate is 0.2%.
- **When does demand for clove oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the clove oil niche?**
- Listings span £4.14–£9.19; the average listing price is £6.44 (sweet spot $15–$100). The average incumbent carries 7,373 reviews — the moat a new listing must climb.
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