---
title: "Citrulline Malate — £105K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/citrulline-malate"
last_updated: "2026-07-31T10:40:48.926Z"
locale: en
meta:
description: "Niche score 42/100 · £105K/yr market · 66K searches/yr · £11.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £105K/yr market · 66K searches/yr · £11.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Citrulline Malate — £105K/yr Amazon UK Niche (2026) - Flapen"
---
# **citrulline malate**
**Skip it**
Prices mostly outside the sweet spot ($6.52–$16.42) — this niche doesn't clear our bar today.
Market size 26Growth 17Conversion 96Competition 19Returns 100Price range 14Avg price 43Brand share 24Review moat 44Quality gap 53
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,099.83**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.13**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£105K**
£105K/yr · 66K searches
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-15.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£6.52–£16.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, citrulline malate is a £105K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **citrulline malate market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£67K–£89K**
- units × avg price
- **Conversion rate**
- **14.3%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**5%**
- Applied Nutrition28% - Bulk22% - ALPHA0122% - BANDINI12% - Peak Supps6% - WeightWorld5% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.
2K1KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/citrulline-malate/trend)
## **Top citrulline malate search terms**
- **citrulline malate**52K/yr-17.2%10.9% conv. - **citrulline malate powder**7K/yr-18.7%14.0% conv. - **l citrulline malate**4K/yr-12.0%9.5% conv. - **l-citrulline malate**3K/yr+28.3%12.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/citrulline-malate/search-terms)
## **Top citrulline malate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£21K30%£32K40%£42K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Applied Nutrition Citrulline Malate 2:1 | 3000mg per Serving Nitric Oxide Booster Amino Acid Powder Supports Muscle Recovery Improves Performance Vegan Gluten Free (300g - 100 Servings) (Unflavoured)**Applied Nutrition**£10.80**4.6★218 rev](https://www.amazon.co.uk/dp/B0D6W6TYXZ) [2**Bulk Citrulline Malate 500 g**Bulk**£7.94**4.2★456 rev](https://www.amazon.co.uk/dp/B00H3C13GI) [3**L-Citrulline Malate Powder 500g Unflavoured 5 Grams per Serving Vegan Fermented Amino Acid Resealable and Recyclable Pouch by Alpha01**ALPHA01**£6.78**4.3★19 rev](https://www.amazon.co.uk/dp/B0DDMD2RWX) [4**Bandini Citrulline Malate 2:1 500g Powder | 3g Daily Dose - 166 Servings | L-Citrulline Malate Nitric Oxide Enhancer | Pre-Workout Supplement for Athletes | Unflavoured Essential Amino Acid | Vegan**BANDINI**£14.76**4.5★559 rev](https://www.amazon.co.uk/dp/B0CWV4873N) [5**L-Citrulline Malate 1500mg with BioPerine - 90 Vegan Capsules - High Strength Fermented Amino Acid Supplement - 45 Day Supply - Resealable and Recyclable Pouch by Alpha01**ALPHA01**£6.52**4.5★156 rev](https://www.amazon.co.uk/dp/B0C191TKB6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Applied Nutrition Citrulline Malate 2:1 | 3000mg per Serving Nitric Oxide Booster Amino Acid Powder Supports Muscle Recovery Improves Performance Vegan Gluten Free (300g - 100 Servings) (Unflavoured)**Applied Nutrition**£10.80**218 rev2y ago](https://www.amazon.co.uk/dp/B0D6W6TYXZ) [**L Citrulline 3000mg - 240 L-Citrulline Capsules - 2 Months Supply**WeightWorld**£16.42**1,331 rev2y ago](https://www.amazon.co.uk/dp/B0D1YNNYNY) [**Bandini Citrulline Malate 2:1 500g Powder | 3g Daily Dose - 166 Servings | L-Citrulline Malate Nitric Oxide Enhancer | Pre-Workout Supplement for Athletes | Unflavoured Essential Amino Acid | Vegan**BANDINI**£14.76**559 rev2y ago](https://www.amazon.co.uk/dp/B0CWV4873N) [**Bandini CITRULLINE Malate 90 Tablets 3000 mg per Daily Dose - Extra-High Dosage (1 Month Coverage) - 100% Vegan L-Citrulline from Fermentation - Citrullin for Athletes and Bodybuilders**BANDINI**£8.80**1,292 rev3y ago](https://www.amazon.co.uk/dp/B0BS9DHYXD) [**L-Citrulline Malate Powder 500g Unflavoured 5 Grams per Serving Vegan Fermented Amino Acid Resealable and Recyclable Pouch by Alpha01**ALPHA01**£6.78**19 rev6y ago](https://www.amazon.co.uk/dp/B0DDMD2RWX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**L-Citrulline Malate Powder 500g Unflavoured 5 Grams per Serving Vegan Fermented Amino Acid Resealable and Recyclable Pouch by Alpha01**ALPHA01**£6.78**4.3★**▲ 284%**](https://www.amazon.co.uk/dp/B0DDMD2RWX) [**Nitrosurge Pre Workout Powder - 6g L-Citrulline 3.2g Beta Alanine 2.5g Betaine Anhydrous 360mg Caffeine Anhydrous - 30 Servings Blue Raspberry**Jacked Factory**£15.40**4.3★**▲ 147%**](https://www.amazon.co.uk/dp/B07SNTQ7QQ) [**Bulk Citrulline Malate 500 g**Bulk**£7.94**4.2★**— 8%**](https://www.amazon.co.uk/dp/B00H3C13GI) [**Applied Nutrition Citrulline Malate 2:1 | 3000mg per Serving Nitric Oxide Booster Amino Acid Powder Supports Muscle Recovery Improves Performance Vegan Gluten Free (300g - 100 Servings) (Unflavoured)**Applied Nutrition**£10.80**4.6★**— 0%**](https://www.amazon.co.uk/dp/B0D6W6TYXZ) [**L-Citrulline Malate 1500mg with BioPerine - 90 Vegan Capsules - High Strength Fermented Amino Acid Supplement - 45 Day Supply - Resealable and Recyclable Pouch by Alpha01**ALPHA01**£6.52**4.5★**— 8%**](https://www.amazon.co.uk/dp/B0C191TKB6)
**~~View all trending →~~**
## **What buyers say about citrulline malate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Great quality + quick delivery”*
**Value For Money**8%
*“Worth it”*
**Blood Pressure**6%
*“Blood flow great”*
**Energy Level**6%
*“I feel as though I have a bit more energy”*
**Strength**5%
*“Effective”*
**Ingredients-Overall**4%
*“Pure L-citrulline malate powder, the 2:1 citrulline-to-malate ratio is the commonly used standard, and the fact that its fermented, unflavoured, and free from fillers will appeal to anyone who like me prefers to control exactly what theyre consuming”*
**Regulates Digestion**4%
*“digestive transit will improve”*
**Muscle Pain Relief**4%
*“Relaxes and very good after gym”*
**Ease Of Use**4%
*“Simple to use”*
**Solubility**4%
*“Mixing it up is a breeze - it dissolves cleanly in water or juice”*
### **What buyers complain about **
**Smell**12%
*“earthy smell that I found extremely unpleasant”*
**Functionality-Overall**10%
*“Not worked for me”*
**Taste-Overall**9%
*“The taste is a little tart”*
**Sour**8%
*“It does have that natural sour tang because of the malate”*
**Side Effects**7%
*“it had immediate effects”*
**Ingredients-Overall**5%
*“Turns out their ingredients are bad”*
**Quality-Overall**2%
*“Rubbish”*
**Value For Money**2%
*“come with a slightly higher price”*
**Dosage**2%
*“I don't really like taking large pills”*
**Flavor**1%
*“As it's unflavoured there's no taste”*
## **Common questions**
- **Is citrulline malate profitable to sell on Amazon United Kingdom?**
- The niche generates £105K/yr across 12 tracked products. 90-day search growth is -15.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the citrulline malate niche?**
- 8 brands and 22 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in citrulline malate?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Taste-Overall. The return rate is 0.1%.
- **When does demand for citrulline malate peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the citrulline malate niche?**
- Listings span £6.52–£16.42; the average listing price is £11.13 (sweet spot $15–$100). The average incumbent carries 2,100 reviews — the moat a new listing must climb.
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