---
title: "Citronella — £96K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/citronella"
last_updated: "2026-07-31T13:56:04.963Z"
locale: en
meta:
description: "Niche score 64/100 · £96K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £96K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Citronella — £96K/yr Amazon UK Niche (2026) - Flapen"
---
# **citronella**
**Worth a look**
Shows demand growing +460.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 24Growth 100Conversion 77Competition 54Returns 99Price range 26Avg price 25Brand share 61Review moat 38Quality gap 87
**Growth**
**Incredible****+460.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,674.17**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£3.79–£19.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£8.87**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£96K**
£96K/yr · 143K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, citronella is a £96K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 64/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **citronella market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£89K–£111K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **72%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**78**
**Top-5 brand share**
**68%**
Top 20: 99%
**Top-5 click share**
**53%**
Top 20: 90%
**Open market**
**27%**
- Zero In39% - Handcraft Blends10% - HERBTALE8% - SUPERSUN6% - 1ABOVE6% - NAF4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +460.3% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 18.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/citronella/trend)
## **Top citronella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£10K15%£14K20%£19K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zero In 30-Day Gel Diffuser Natural Citronella Mosquito Repeller Indoor and Outdoor Use Bee Safe Travel Size**Zero In**£3.84**4.0★638 rev](https://www.amazon.co.uk/dp/B0BS6W9CR4) [2**Zero In 60-Day Citronella Diffuser Portable Bug Repellent for Indoor & Outdoor Use with Adjustable Intensity - Pet-Safe Fast-Acting Protection for Home Garden Patios & Travel - Multi Packs X3**Zero In**£9.78**3.7★108 rev](https://www.amazon.co.uk/dp/B0DBZW6RNC) [3**Handcraft Blends Citronella Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper**Handcraft Blends**£8.47**4.6★1,994 rev](https://www.amazon.co.uk/dp/B076PT224N) [4**Zero In 60-Day Citronella Diffuser Portable Bug Repellent for Indoor & Outdoor Use with Adjustable Intensity - Pet-Safe Fast-Acting Protection for Home Garden Patios & Travel - Multi Packs X2**Zero In**£7.14**3.7★273 rev](https://www.amazon.co.uk/dp/B0CTRMBD41) [5**Citronella Incense Coils Outdoor Patio - Each Coil Could Last for 5-7 Hours - Perfect For BackYards Camping (Contains 48 coils & 2 Stands)**HERBTALE**£7.91**4.0★1,026 rev](https://www.amazon.co.uk/dp/B0D1NCWV7H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Citronella Coils 5PCS XXL Large Citronella Incense Coils Outdoor**AOTOIE**£9.70**26 rev5mo ago](https://www.amazon.co.uk/dp/B0GK69DR2Y) [**Citronella Candles Outdoor Large 2 X 13Oz Citronella Candles 200H Smokeless Natural Soy Wax Scented Citronella Candle Set for Garden Outdoor Indoor Camping Patio Party**Trulloyoo**£15.07**105 rev6mo ago](https://www.amazon.co.uk/dp/B0GFT25B6H) [**SCENTORINI Citronella Coils Lemongrass Essential Oils Long Lasting Fragrance Citronella Incense Coils for Home Outdoor Indoor Garden Patio Camping - 20 Coils**SCENTORINI**£8.04**15 rev7mo ago](https://www.amazon.co.uk/dp/B0GCJB99T8) [**DERDUFT Citronella Incense Coils 48 Spirals with 2 Holders - Long Lasting Outdoor Spiral Coils Fresh Citronella Lemongrass Scent for Garden Patio Backyard Camping Picnic Up to 4-5 Hours**DERDUFT**£6.99**286 rev7mo ago](https://www.amazon.co.uk/dp/B0GCH7V6F1) [**4 Pack Citronella Candles Outdoors 200 Hours Large Citronella Candles Outdoor Long Burning - Dripless Smokeless Soy Wax Scented Candles for Camping Outside Garden Backyard Balcony**KIYTARBOO**£14.37**199 rev7mo ago](https://www.amazon.co.uk/dp/B0G7F6NSZV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4 Pack Citronella Candles Outdoors 200 Hours Large Citronella Candles Outdoor Long Burning - Dripless Smokeless Soy Wax Scented Candles for Camping Outside Garden Backyard Balcony**KIYTARBOO**£14.37**4.2★**▲ 58%**](https://www.amazon.co.uk/dp/B0G7F6NSZV) [**Citronella Coils 5PCS XXL Large Citronella Incense Coils Outdoor**AOTOIE**£9.70**4.3★**▲ 58%**](https://www.amazon.co.uk/dp/B0GK69DR2Y) [**DERDUFT Citronella Incense Coils 48 Spirals with 2 Holders - Long Lasting Outdoor Spiral Coils Fresh Citronella Lemongrass Scent for Garden Patio Backyard Camping Picnic Up to 4-5 Hours**DERDUFT**£6.99**3.7★**▲ 57%**](https://www.amazon.co.uk/dp/B0GCH7V6F1) [**Citronella Candles Outdoor Large 2 X 13Oz Citronella Candles 200H Smokeless Natural Soy Wax Scented Citronella Candle Set for Garden Outdoor Indoor Camping Patio Party**Trulloyoo**£15.07**3.8★**▲ 56%**](https://www.amazon.co.uk/dp/B0GFT25B6H) [**SUPERSUN 8 Citronella Candles Outdoor: 80-120 Hours Garden Citronella Candles Set Soy Wax Scented Candles for Outdoor Indoor Camping Outside Garden**SUPERSUN**£8.09**4.3★**▲ 50%**](https://www.amazon.co.uk/dp/B083W6FQKN)
**~~View all trending →~~**
## **What buyers say about citronella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**30%
*“This item gives a lovely clean smell”*
**Value For Money**15%
*“Good value for money”*
**Quality-Overall**10%
*“Excellent product”*
**Efficiency**6%
*“Worked well on holiday”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Pest/Insect Control**5%
*“Very handy to keep flying insects at bay”*
**Durability**4%
*“The build quality appears sturdy, with coils that hold their shape well during handling and burning”*
**Brightness/Shine/Glow**3%
*“Excellent candles”*
**Strength**3%
*“Seems to be effective”*
**Ease Of Use**2%
*“Ease of use”*
### **What buyers complain about **
**Smell**16%
*“Stinks”*
**Quality-Overall**10%
*“Unacceptable quality”*
**Size-Overall**8%
*“The coils are much larger than expected”*
**Value For Money**7%
*“Value for money isnt very good”*
**Functionality-Overall**7%
*“Doesn't work”*
**Strength**7%
*“They are incredibly flimsy”*
**Pest/Insect Control**5%
*“I used to think that flies, bees, wasps and creepy-crawlies were out of our control too,”*
**Durability**4%
*“broken and breaks easily”*
**Advertised Vs Actual Product**3%
*“Photos are deceiving”*
**Thickness**3%
*“not half as thick or big”*
### **Top return reasons **
**Defective Material/Parts**27%
**Functionality-Overall**14%
**Smell**9%
**Pest/Insect Control**5%
**Quality-Overall**5%
**Leak-Proof**5%
**Flammable**4%
**Strength**4%
**Advertised Vs Actual Product**4%
**Durability**3%
## **Common questions**
- **Is citronella profitable to sell on Amazon United Kingdom?**
- The niche generates £96K/yr across 29 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +460.3%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the citronella niche?**
- 21 brands and 78 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in citronella?**
- Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 0.2%.
- **When does demand for citronella peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 18.4× the quietest.
- **What does it cost to enter the citronella niche?**
- Listings span £3.79–£19.00; the average listing price is £8.87 (sweet spot $15–$100). The average incumbent carries 2,674 reviews — the moat a new listing must climb.
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