---
title: "Citronella Tea Lights — £32K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/citronella-tea-lights"
last_updated: "2026-07-31T13:15:41.045Z"
locale: en
meta:
description: "Niche score 58/100 · £32K/yr market · 21K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £32K/yr market · 21K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Citronella Tea Lights — £32K/yr Amazon UK Niche (2026) - Flapen"
---
# **citronella tea lights**
**Worth a look**
Shows demand growing +870.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 8Growth 100Conversion 100Competition 27Returns 99Price range 0Avg price 19Brand share 51Review moat 66Quality gap 83
**Growth**
**Incredible****+870.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Incredible****23.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****865.29**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£6.73**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£32K**
£32K/yr · 21K searches
**Price range**
**Bad****£2.55–£13.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, citronella tea lights is a £32K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **citronella tea lights market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£34K–£40K**
- units × avg price
- **Conversion rate**
- **23.0%**
- **Avg BSR**
- **#179**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **71%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**48**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**16%**
- Price's26% - Zuvo14% - Generic13% - Pride Home & Garden12% - DECO EXPRESS10% - ZOPPER9% - Open — no brand owns it (6 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — +870.7% search growth over the last 90 days.
2K1KHoliday '25Spike '26Prime Day '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/citronella-tea-lights/trend)
## **Top citronella tea lights search terms**
- **citronella tea lights**16K/yr+892.4%9.8% conv. - **citronella tealights**3K/yr+754.3%9.9% conv. - **citronella tea lights outdoor**2K/yr+860.6%12.3% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/citronella-tea-lights/search-terms)
## **Top citronella tea lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£10K40%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Prices Candles Citronella Scented Tealights Pack of 100 Long Burning Outdoor Tea Lights for Garden BBQ Camping Patio & Outdoor Dining**Price's**£7.96**4.3★9,784 rev](https://www.amazon.co.uk/dp/B072KDL23B) [2**Effective Mosquito Repellent | Insects Repellent for Indoor |Citronella Insect Repellent for Outdoor | Insects Wipeout Kit | Lemon Scented (4 Hours - Pack of 20 Tealights)**Generic**£3.55**3.9★104 rev](https://www.amazon.co.uk/dp/B0DXXGVF3L) [3**Zuvo Citronella Tealights - Pack of 25 4-Hour Burn Scented Candles for Indoor & Outdoor Use Insect-Repellent Tea Lights for Patio Garden & Home Yellow**Zuvo**£3.91**4.2★293 rev](https://www.amazon.co.uk/dp/B0CNY416XH) [4**PHG Fresh Scented Tealight Candle Set - 7 Hour Burn Time | Premium Quality Citronella Tealights for Home Decoration**Pride Home & Garden**£5.74**4.3★43 rev](https://www.amazon.co.uk/dp/B0BCLY9KPZ) [5**Prices Candles Citronella Maxi Tealights Pack of 4 Long Burning 10 Hour Outdoor Wax Tea Lights Garden Patio Camping Home Ambient Candle**SENTINEL**£2.86**4.4★1,111 rev](https://www.amazon.co.uk/dp/B00MNLIE2U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**50 Pack Citronella Tea Light Candles 4-Hour Burn Mosquito Candle for Outdoor & Indoor Use Yellow Insect-Repellent Citronella Candles for Patio Garden Camping Home**ugbem**£13.39**4 rev1mo ago](https://www.amazon.co.uk/dp/B0GXVBT74Y) [**Citronella Candle Outdoor Tea Lights Candles Set 132 Hours Burning -Garden Outdoor Candle Set of 12 - Total 25OZ - Natural Soy Wax - Citronella Candles Gift Ideal for Camping Patio Yard Home Décor**OFUN**£11.40**79 rev1y ago](https://www.amazon.co.uk/dp/B0DSVS6R8T) [**Effective Mosquito Repellent | Insects Repellent for Indoor |Citronella Insect Repellent for Outdoor | Insects Wipeout Kit | Lemon Scented (4 Hours - Pack of 20 Tealights)**Generic**£3.55**104 rev1y ago](https://www.amazon.co.uk/dp/B0DXXGVF3L) [**Zuvo Citronella Tealights - Pack of 25 4-Hour Burn Scented Candles for Indoor & Outdoor Use Insect-Repellent Tea Lights for Patio Garden & Home Yellow**Zuvo**£3.91**293 rev2y ago](https://www.amazon.co.uk/dp/B0CNY416XH) [**Zuvo Citronella Tealights Pack of 50 4-Hour Burn | Insect-Repellent Scented Tea Lights for Indoor & Outdoor Use | Anti-Mosquito Candles for Garden Patio & Home**Zuvo**£5.47**293 rev2y ago](https://www.amazon.co.uk/dp/B0CNY2VZDS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**50 Pack Citronella Tea Light Candles 4-Hour Burn Mosquito Candle for Outdoor & Indoor Use Yellow Insect-Repellent Citronella Candles for Patio Garden Camping Home**ugbem**£13.39**3.6★**▲ 50%**](https://www.amazon.co.uk/dp/B0GXVBT74Y) [**PHG Fresh Scented Tealight Candle Set - 7 Hour Burn Time | Premium Quality Citronella Tealights for Home Decoration**Pride Home & Garden**£5.74**4.3★**▲ 41%**](https://www.amazon.co.uk/dp/B0BCLY9KPZ) [**50 Pack Citronella Tealight Candles Scented Tea Lights for Indoor & Outdoor Use Garden Patio BBQ Camping Parties & Summer Evenings Long Burning Tealights**ZOPPER**£6.61**4.0★**▲ 27%**](https://www.amazon.co.uk/dp/B0C6FD6ZRJ) [**Prices Candles Citronella Scented Tealights Pack of 100 Long Burning Outdoor Tea Lights for Garden BBQ Camping Patio & Outdoor Dining**Price's**£7.96**4.3★**▲ 20%**](https://www.amazon.co.uk/dp/B072KDL23B) [**Prices Candles Citronella Tealights Pack of 10 Natural Scented Tea Light Candles Outdoor Candles for Garden Patio BBQ Camping and Summer Evenings**Price's**£2.55**3.9★**▲ 13%**](https://www.amazon.co.uk/dp/B003Y5QTMQ)
**~~View all trending →~~**
## **What buyers say about citronella tea lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**35%
*“Strong scents and does the job”*
**Value For Money**24%
*“They are fairly priced”*
**Quality-Overall**10%
*“Good quality tealights for summer nights outside”*
**Brightness/Shine/Glow**8%
*“Great candles”*
**Advertised Vs Actual Product**8%
*“Exactly as advertised”*
**Pest/Insect Control**5%
*“They kept the bugs at bay”*
**Strength**3%
*“Effective”*
**Durability**3%
*“Its 10.55pm and I lit these two just after 7.30pm and theyre still going strong”*
### **What buyers complain about **
**Smell**36%
*“Artificial fragrance”*
**Value For Money**13%
*“Not worth the money”*
**Quality-Overall**13%
*“Absolute rubbish”*
**Pest/Insect Control**8%
*“couldn't recommend them as a fly deterrent”*
**Flammable**7%
*“the ones that did keep going seemed to burn for a reasonable time”*
**Size-Overall**4%
*“very tiny”*
**Functionality-Overall**4%
*“They dont work”*
**Durability**4%
*“wont last very long”*
**Ease Of Use**4%
*“They are very difficult to light”*
### **Top return reasons **
**Smell**30%
**Flammable**20%
**Value For Money**20%
**Leak-Proof**10%
**Durability**10%
**Functionality-Overall**10%
## **Common questions**
- **Is citronella tea lights profitable to sell on Amazon United Kingdom?**
- The niche generates £32K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +870.7%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the citronella tea lights niche?**
- 12 brands and 48 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in citronella tea lights?**
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.1%.
- **What does it cost to enter the citronella tea lights niche?**
- Listings span £2.55–£13.39; the average listing price is £6.73 (sweet spot $15–$100). The average incumbent carries 865 reviews — the moat a new listing must climb.
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