---
title: "Citronella Spray — £60K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/citronella-spray"
last_updated: "2026-07-31T08:58:25.716Z"
locale: en
meta:
description: "Niche score 62/100 · £60K/yr market · 76K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £60K/yr market · 76K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Citronella Spray — £60K/yr Amazon UK Niche (2026) - Flapen"
---
# **citronella spray**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 15Growth 96Conversion 81Competition 42Returns 99Price range 26Avg price 27Brand share 66Review moat 68Quality gap 80
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+166.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****786.75**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.24**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.84–£19.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£60K**
£60K/yr · 76K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, citronella spray is a £60K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **citronella spray market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£46K–£55K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**28%**
- Aroma Energy20% - NAF14% - Wilson inc12% - DD teck10% - Neal's Yard Remedies9% - SCENTORINI7%
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — +166.5% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Spike '26Prime Day '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.7×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/citronella-spray/trend)
## **Top citronella spray search terms**
- **citronella spray**65K/yr+141.6%7.2% conv. - **citronella spray for humans**4K/yr+548.8%8.2% conv. - **citronella body spray**5K/yr+527.9%5.9% conv. - **citronella oil spray**2K/yr+129.5%7.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/citronella-spray/search-terms)
## **Top citronella spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£9K20%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Citronella & Lemongrass Oil Body Spray 10ml - Natural essential oils skin care friendly**Aroma Energy**£4.26**4.3★853 rev](https://www.amazon.co.uk/dp/B08XY4TN7W) [2**NAF Off Citronella Spray 750ml Natural Summer Spray for Horses Long-Lasting Summer Protection with Citronella Oil**NAF**£9.85**4.3★2,300 rev](https://www.amazon.co.uk/dp/B004W2FUWK) [3**DD Teck Essential Oil Insect Repellent Spray 100ml Lemongrass & Citronella Natural Body Oil for Mosquito Fly & Gnat Protection Ideal for Camping Hiking & Outdoor Use 100ml Spray**DD teck**£6.94**4.2★405 rev](https://www.amazon.co.uk/dp/B0CBMPQ2X7) [4**Natural Citronella Spray Plant-Based Insect Repellent & Outdoor Freshener Long-Lasting Protection for Home Garden Camping & Pets Eco-Friendly Non-Toxic Formula (250ml)**Wilson inc**£10.01**4.2★38 rev](https://www.amazon.co.uk/dp/B0FMYRL3XH) [5**Neals Yard Remedies Citronella Formula Cooling Body Freshener Spray With Citrus Extracts Essential Oils & Vitamin C 100ml**Neal's Yard Remedies**£11.22**4.3★167 rev](https://www.amazon.co.uk/dp/B007AWGE9C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Skin Shield Mosquito Repellent & Hydrating Spray for People and Kids Citronella & Lemongrass DEET-Free Natural Bug Spray for Body 100ml**THE NATURALLY KIND CO**£9.31**8 rev4mo ago](https://www.amazon.co.uk/dp/B0G251MLYH) [**DERDUFT Citronella Spray 2 x 100ml Fresh Summer Outdoor Spray for Garden Patio Camping Hiking Travel Easy to Carry and Use DEET-Free**DERDUFT**£8.88**1 rev7mo ago](https://www.amazon.co.uk/dp/B0GCJV4PSF) [**Natural Citronella Spray Plant-Based Insect Repellent & Outdoor Freshener Long-Lasting Protection for Home Garden Camping & Pets Eco-Friendly Non-Toxic Formula (250ml)**Wilson inc**£10.01**38 rev11mo ago](https://www.amazon.co.uk/dp/B0FMYRL3XH) [**Natural Citronella Spray- 500ml Plant-Based Insect Repellent & Outdoor Freshener Long-Lasting Protection for Home Garden Camping & Pets Eco-Friendly Non-Toxic Formula (500ml)**Wilson inc**£10.88**14 rev11mo ago](https://www.amazon.co.uk/dp/B0FMYQ4ZFX) [**SCENTORINI Citronella Room Spray Lemongrass Fragrance for Indoor Outdoor Garden Camping 2 Pack Total 200ml**SCENTORINI**£7.80**24 rev1y ago](https://www.amazon.co.uk/dp/B0F3GS67W8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skin Shield Mosquito Repellent & Hydrating Spray for People and Kids Citronella & Lemongrass DEET-Free Natural Bug Spray for Body 100ml**THE NATURALLY KIND CO**£9.31**3.5★**▲ 121%**](https://www.amazon.co.uk/dp/B0G251MLYH) [**DERDUFT Citronella Spray 2 x 100ml Fresh Summer Outdoor Spray for Garden Patio Camping Hiking Travel Easy to Carry and Use DEET-Free**DERDUFT**£8.88**5.0★**▲ 120%**](https://www.amazon.co.uk/dp/B0GCJV4PSF) [**Scent-Hi Citronella Spray 2 Pack 100ml - Lemongrass Spray with Essential Oil Fragrance Mist for Indoor Outdoor Use Home Patio Camping Balcony Summer Spray**Scent-Hi**£7.04**4.1★**▲ 105%**](https://www.amazon.co.uk/dp/B0F32FSVRD) [**Natural Citronella Spray- 500ml Plant-Based Insect Repellent & Outdoor Freshener Long-Lasting Protection for Home Garden Camping & Pets Eco-Friendly Non-Toxic Formula (500ml)**Wilson inc**£10.88**4.0★**▲ 72%**](https://www.amazon.co.uk/dp/B0FMYQ4ZFX) [**Naissance Citronella Essential Oil (No. 182) - 100ml - Pure Natural and Undiluted - for Aromatherapy Massage Blend & Diffusers - Calming and Refreshing Aroma**Naissance**£7.43**4.6★**▲ 67%**](https://www.amazon.co.uk/dp/B01M8KERPC)
**~~View all trending →~~**
## **What buyers say about citronella spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**32%
*“Pleasant smell”*
**Pest/Insect Control**11%
*“Effective anti insect spray”*
**Quality-Overall**10%
*“Great product”*
**Efficiency**7%
*“it's so effective”*
**Advertised Vs Actual Product**7%
*“Does what it says”*
**Size-Overall**3%
*“Great size”*
**Spray/Flow**3%
*“Good strong spray”*
**Toxic/Chemical Free**3%
*“I was happy to use it indoors as its non toxic”*
**Natural Ingredients**2%
*“Natural product”*
**Value For Money**2%
*“The price of £10.49 for a 500ml bottle I feel is good value”*
### **What buyers complain about **
**Functionality-Overall**25%
*“Doesn't work”*
**Smell**18%
*“Very subtle scent”*
**Value For Money**15%
*“Its relatively expensive compared to other brands”*
**Size-Overall**6%
*“Small in size”*
**Quality-Overall**3%
*“Cheap and nasty”*
**Leak-Proof**3%
*“That and the cap leaks a bit onto your hand when you spray it”*
**Pest/Insect Control**3%
*“Try insect repellent rebranded as room spray”*
**Compatibility-Overall**2%
*“Doesn't work for my horses”*
**Ease Of Use**2%
*“That makes it pretty impractical”*
**Advertised Vs Actual Product**2%
*“That's why there are outdoor images in the ad”*
### **Top return reasons **
**Functionality-Overall**30%
**Leak-Proof**22%
**Smell**10%
**Size-Overall**9%
**Spray/Flow**6%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**3%
**Pest/Insect Control**3%
**Compatibility-Overall**2%
**Product Condition**1%
## **Common questions**
- **Is citronella spray profitable to sell on Amazon United Kingdom?**
- The niche generates £60K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +166.5%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the citronella spray niche?**
- 16 brands and 47 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in citronella spray?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 0.2%.
- **When does demand for citronella spray peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 7.7× the quietest.
- **What does it cost to enter the citronella spray niche?**
- Listings span £3.84–£19.00; the average listing price is £9.24 (sweet spot $15–$100). The average incumbent carries 787 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**weight loss**](https://flapen.com/research/uk/health-personal-care/weight-loss)£1.4M/yr-7.9%**Worth a look**- 70 [**cinnamon tablets**](https://flapen.com/research/uk/health-personal-care/cinnamon-tablets)£62K/yr+118.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)