---
title: "Citronella Oil — £157K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/citronella-oil"
last_updated: "2026-07-31T08:13:40.529Z"
locale: en
meta:
description: "Niche score 66/100 · £157K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 66/100 · £157K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Citronella Oil — £157K/yr Amazon UK Niche (2026) - Flapen"
---
# **citronella oil**
**Worth a look**
Shows demand growing +263.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 33Growth 99Conversion 95Competition 62Returns 98Price range 42Avg price 21Brand share 75Review moat 32Quality gap 55
**Growth**
**Incredible****+263.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£3.30–£23.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£157K**
£157K/yr · 165K searches
**Review moat**
**Okay****3,299.83**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.40**
avg listing price — sweet spot $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, citronella oil is a £157K/yr Amazon United Kingdom market (165K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 66/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **citronella oil market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£148K–£185K**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **86%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**60%**
Top 20: 99%
**Top-5 click share**
**48%**
Top 20: 91%
**Open market**
**33%**
- Handcraft Blends15% - Quebec15% - nikura14% - MAYJAM9% - HIQILI8% - freshskin beauty ltd7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +263.9% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 9.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/citronella-oil/trend)
## **Top citronella oil search terms**
- **citronella oil**141K/yr+303.0%11.6% conv. - **citronella essential oil**15K/yr+71.8%14.3% conv. - **citronella oil for mosquito repellent**5K/yr+264.5%9.6% conv. - **citronella oil for skin**2K/yr+484.8%10.4% conv. - **citronella oil insect repellent**3K/yr+198.7%7.4% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/citronella-oil/search-terms)
## **Top citronella oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6K8%£13K12%£19K16%£25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Handcraft Blends Citronella Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper**Handcraft Blends**£8.47**4.6★1,994 rev](https://www.amazon.co.uk/dp/B076PT224N) [2**Nikura Citronella Essential Oil - 10ml | Great for Candle Making Wax Melts Aromatherapy Oil Natural Soap Making | Cleaning Supplies | 100% Pure Natural Oils | Vegan**nikura**£4.18**4.5★42,940 rev](https://www.amazon.co.uk/dp/B01EN5QHNQ) [3**HIQILI Citronella Oil for Homemade Sprays & Diffuser**HIQILI**£7.15**4.5★442 rev](https://www.amazon.co.uk/dp/B0BTCZJD4Z) [4**Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 2x1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping**Quebec**£10.72**4.3★71 rev](https://www.amazon.co.uk/dp/B0GRN94X8H) [5**EVOKE OCCU Citronella Oil for Diffuser & Air Freshening**EVOKE OCCU**£8.00**4.5★838 rev](https://www.amazon.co.uk/dp/B09M87MCSY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 1)**Quebec**£7.48**71 rev3mo ago](https://www.amazon.co.uk/dp/B0GV4BZ9SS) [**Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 3)**Quebec**£15.03**71 rev3mo ago](https://www.amazon.co.uk/dp/B0GV48NB1T) [**Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 2x1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping**Quebec**£10.72**71 rev4mo ago](https://www.amazon.co.uk/dp/B0GRN94X8H) [**Citronella Oil 100 ml Pure Citronella Essential Oil Lemongrass Oil Aromatherapy Fragrance Oil for Oil Burners DIY Massage Soap Candle Making Gifts for Women**YUEONEWIN**£7.35**129 rev6mo ago](https://www.amazon.co.uk/dp/B0GHR2B6YN) [**Citronella Essential Oil MUNUSNA Premium Grade Citronella Oils for Aromatherapy Skin Hair Care Pure and Natural Essential Oils for Aroma Diffuser Candle Making Soaps 100ml**MUNUSNA**£7.22**2,633 rev1y ago](https://www.amazon.co.uk/dp/B0F4K3QTJX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 3)**Quebec**£15.03**4.3★**▲ 110%**](https://www.amazon.co.uk/dp/B0GV48NB1T) [**Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 1)**Quebec**£7.48**4.3★**▲ 106%**](https://www.amazon.co.uk/dp/B0GV4BZ9SS) [**Citronella Oil 100 ml Pure Citronella Essential Oil Lemongrass Oil Aromatherapy Fragrance Oil for Oil Burners DIY Massage Soap Candle Making Gifts for Women**YUEONEWIN**£7.35**4.1★**▲ 99%**](https://www.amazon.co.uk/dp/B0GHR2B6YN) [**Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 2x1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping**Quebec**£10.72**4.3★**▲ 94%**](https://www.amazon.co.uk/dp/B0GRN94X8H) [**Essican Purelife Citronella Essential Oils 10ml - 100% Pure Essential Oil Citronella for Home Fragrance Candle Making Body Oils Garden Burners Aromatherapy & Humidifiers in Glass Bottle**Essican Purelife**£4.20**4.3★**▲ 90%**](https://www.amazon.co.uk/dp/B0C7RRZRN6)
**~~View all trending →~~**
## **What buyers say about citronella oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**30%
*“Beautiful smell”*
**Quality-Overall**15%
*“Good quality oil”*
**Value For Money**11%
*“Well worth it”*
**Advertised Vs Actual Product**9%
*“Seems to do the job”*
**Pest/Insect Control**9%
*“Good bug repellent”*
**Efficiency**5%
*“very effective as a sink freshener”*
**Size-Overall**4%
*“Great size”*
**Strength**3%
*“Really powerful”*
**Ease Of Use**2%
*“easy to use”*
**Ingredients-Overall**1%
*“I find Citronella one of the most versatile essential oils”*
### **What buyers complain about **
**Smell**31%
*“No pleasant fragrance whatsoever while burning”*
**Advertised Vs Actual Product**8%
*“False advertising”*
**Functionality-Overall**8%
*“Didn't work”*
**Quality-Overall**7%
*“except the supplied pipette is quite poor quality”*
**Thickness**5%
*“i noticed that it was very thick”*
**Suitable For Indoor**4%
*“not to be used indoors”*
**Dilute/Watery**4%
*“sort of diluted”*
**Size-Overall**3%
*“A bigger size if your using for multiple things”*
**Durability**3%
*“doesn't last very long”*
**Flammable**3%
*“Smoke Blaze”*
### **Top return reasons **
**Leak-Proof**31%
**Smell**21%
**Functionality-Overall**9%
**Advertised Vs Actual Product**7%
**Quality-Overall**4%
**Pest/Insect Control**4%
**Ease Of Use**4%
**Size-Overall**4%
**Flammable**4%
**Thickness**4%
## **Common questions**
- **Is citronella oil profitable to sell on Amazon United Kingdom?**
- The niche generates £157K/yr across 29 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +263.9%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the citronella oil niche?**
- 21 brands and 37 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in citronella oil?**
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Functionality-Overall. The return rate is 0.3%.
- **When does demand for citronella oil peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 9.6× the quietest.
- **What does it cost to enter the citronella oil niche?**
- Listings span £3.30–£23.50; the average listing price is £7.40 (sweet spot $15–$100). The average incumbent carries 3,300 reviews — the moat a new listing must climb.
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