---
title: "Cinnamon Oil — £29K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/cinnamon-oil"
last_updated: "2026-07-31T10:40:24.076Z"
locale: en
meta:
description: "Niche score 38/100 · £29K/yr market · 39K searches/yr · £6.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £29K/yr market · 39K searches/yr · £6.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cinnamon Oil — £29K/yr Amazon UK Niche (2026) - Flapen"
---
# **cinnamon oil**
**Skip it**
Prices mostly outside the sweet spot ($4.00–$9.18) — this niche doesn't clear our bar today.
Market size 7Growth 8Conversion 93Competition 23Returns 97Price range 0Avg price 18Brand share 44Review moat 23Quality gap 72
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****7,222.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.43**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-34.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£29K**
£29K/yr · 39K searches
**Price range**
**Bad****£4.00–£9.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cinnamon oil is a £29K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cinnamon oil market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£26K–£32K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**17%**
- nikura31% - MAYJAM18% - MUNUSNA12% - Carno Calm11% - Ayumi6% - EVOKE OCCU4% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -34.8% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/cinnamon-oil/trend)
## **Top cinnamon oil search terms**
- **cinnamon oil**15K/yr+11.7%8.9% conv. - **cinnamon essential oil**19K/yr-51.7%11.3% conv. - **cinnamon oil essential**6K/yr-64.4%16.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/cinnamon-oil/search-terms)
## **Top cinnamon oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nikura | Cinnamon (Bark) Essential Oil - 10ml - 100% Pure**nikura**£4.13**4.5★42,940 rev](https://www.amazon.co.uk/dp/B01DMEADXO) [2**MUNUSNA Cinnamon Essential Oil 100% Natural and Premium Grade Cinnamon Oils for Skin Hair Care Aromatherapy Oil for Diffuser Humidifier DIY Home 100ML**MUNUSNA**£7.30**4.4★2,633 rev](https://www.amazon.co.uk/dp/B0F4KCSPZH) [3**MAYJAM Cinnamon Essential Oil 100ML for Diffuser Aromatherapy Skin Care DIY Candle Soap Making Home Office**MAYJAM**£7.34**4.3★15,267 rev](https://www.amazon.co.uk/dp/B0F8ZH3Y3F) [4**Carno Calm Cinnamon Essential Oil 30ml 100% Pure for Aromatherapy**Carno Calm**£6.88**4.4★3,445 rev](https://www.amazon.co.uk/dp/B0CQCSK7DG) [5**Ayumi Cinnamon Essential Oil | 100% Food Grade Cinnamon Leaf Oil | Cinnamon Oil for Baking & Cooking | Cinnamon Tea Oil for Beverages | Boosts Digestion & Blood Sugar |Aromatheray Diffuser Oil | 15 ml**Ayumi**£7.25**3.7★22 rev](https://www.amazon.co.uk/dp/B092R9R7YY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mystery Of Nature Cinnamon Essential Oil 30ml 100% Pure Cinnamon Essential Oils for Diffusers for Home Air Freshener Diffuser Oil with Glass Dropper Aromatherapy & DIY Home**Mystery Of Nature**£6.15**1 rev7mo ago](https://www.amazon.co.uk/dp/B0G53C1361) [**MAYJAM Cinnamon Essential Oil 100ML for Diffuser Aromatherapy Skin Care DIY Candle Soap Making Home Office**MAYJAM**£7.34**15,267 rev1y ago](https://www.amazon.co.uk/dp/B0F8ZH3Y3F) [**MAYJAM Cinnamon Essential Oil 10ML for Diffuser Aromatherapy Skin Care DIY Candle Soap Making Home Office**MAYJAM**£4.00**15,267 rev1y ago](https://www.amazon.co.uk/dp/B0F911DC2B) [**MAYJAM Cinnamon Essential Oil 30ML for Diffuser Aromatherapy Skin Care DIY Candle Soap Making Home Office**MAYJAM**£5.10**15,267 rev1y ago](https://www.amazon.co.uk/dp/B0F8ZYB37B) [**MUNUSNA Cinnamon Essential Oil 100% Natural and Premium Grade Cinnamon Oils for Skin Hair Care Aromatherapy Oil for Diffuser Humidifier DIY Home 100ML**MUNUSNA**£7.30**2,633 rev1y ago](https://www.amazon.co.uk/dp/B0F4KCSPZH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mystery Of Nature Cinnamon Essential Oil 30ml 100% Pure Cinnamon Essential Oils for Diffusers for Home Air Freshener Diffuser Oil with Glass Dropper Aromatherapy & DIY Home**Mystery Of Nature**£6.15**5.0★**▲ 393%**](https://www.amazon.co.uk/dp/B0G53C1361) [**Ayumi Cinnamon Essential Oil | 100% Food Grade Cinnamon Leaf Oil | Cinnamon Oil for Baking & Cooking | Cinnamon Tea Oil for Beverages | Boosts Digestion & Blood Sugar |Aromatheray Diffuser Oil | 15 ml**Ayumi**£7.25**3.7★**▲ 248%**](https://www.amazon.co.uk/dp/B092R9R7YY) [**Carno Calm Cinnamon Essential Oil 30ml 100% Pure for Aromatherapy**Carno Calm**£6.88**4.4★**▲ 164%**](https://www.amazon.co.uk/dp/B0CQCSK7DG) [**MAYJAM Cinnamon Essential Oil 100ML for Diffuser Aromatherapy Skin Care DIY Candle Soap Making Home Office**MAYJAM**£7.34**4.3★**▲ 100%**](https://www.amazon.co.uk/dp/B0F8ZH3Y3F) [**MAYJAM Cinnamon Essential Oil 10ML for Diffuser Aromatherapy Skin Care DIY Candle Soap Making Home Office**MAYJAM**£4.00**4.3★**▲ 94%**](https://www.amazon.co.uk/dp/B0F911DC2B)
**~~View all trending →~~**
## **What buyers say about cinnamon oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**46%
*“it smells comforting”*
**Value For Money**13%
*“great value”*
**Quality-Overall**10%
*“Excellent quality”*
**Lubrication**7%
*“It is wonderful oil”*
**Pest/Insect Control**7%
*“Did its job on stopping ants coming into my house”*
**Ease Of Use**3%
*“Good for many uses”*
**Flavor**3%
*“The taste is a very strong cinnamon flavour”*
**Texture/Consistency-Overall**3%
*“Good consistency”*
### **What buyers complain about **
**Taste-Overall**35%
*“this tastes nothing like the oils I have used before”*
**Smell**25%
*“Cinnamon oil does NOT smell like your typical sweet cinnamon”*
**Value For Money**10%
*“Bit expensive for size bottle”*
**Quality-Overall**5%
*“Poor item”*
**Stale/Rotten/Spoiled**5%
*“bottle looks very old”*
**Dilute/Watery**5%
*“Thought if diluted would smell better”*
**Allergies**3%
*“I know it says in the description it may cause skin irritation”*
**Pain Relief-Overall**3%
*“But when I felt a stinging pain in my hand”*
### **Top return reasons **
**Smell**52%
**Advertised Vs Actual Product**13%
**Taste-Overall**7%
**Leak-Proof**7%
**Ease Of Use**4%
**Oily/Greasy**4%
**Flavor**4%
**Quality-Overall**4%
**Durability**2%
**Strength**2%
## **Common questions**
- **Is cinnamon oil profitable to sell on Amazon United Kingdom?**
- The niche generates £29K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the cinnamon oil niche?**
- 12 brands and 12 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in cinnamon oil?**
- Top complaints mined from reviews: Taste-Overall, Smell, Value For Money. The return rate is 0.5%.
- **When does demand for cinnamon oil peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the cinnamon oil niche?**
- Listings span £4.00–£9.18; the average listing price is £6.43 (sweet spot $15–$100). The average incumbent carries 7,223 reviews — the moat a new listing must climb.
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