---
title: "Search terms — cinnamon candle - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/cinnamon-candle/search-terms"
last_updated: "2026-07-31T12:45:51.365Z"
locale: en
meta:
  description: "Niche score 44/100 · £41K/yr market · 68K searches/yr · £11.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £41K/yr market · 68K searches/yr · £11.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — cinnamon candle - Flapen"
---

# **cinnamon candle**

**Skip it**

Soft demand (-47.8% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 1Conversion 62Competition 28Returns 91Price range 56Avg price 43Brand share 54Review moat 78Quality gap 85

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****443.14**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£7.78–£24.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£11.21**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****£41K**

£41K/yr · 68K searches

**Growth**

**Bad****-47.8%**

90-day search growth — must beat 0% to launch