---
title: "Cinnamon Candle — £41K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/cinnamon-candle"
last_updated: "2026-07-31T10:34:14.182Z"
locale: en
meta:
description: "Niche score 44/100 · £41K/yr market · 68K searches/yr · £11.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £41K/yr market · 68K searches/yr · £11.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cinnamon Candle — £41K/yr Amazon UK Niche (2026) - Flapen"
---
# **cinnamon candle**
**Skip it**
Soft demand (-47.8% this quarter) — this niche doesn't clear our bar today.
Market size 10Growth 1Conversion 62Competition 28Returns 91Price range 56Avg price 43Brand share 54Review moat 78Quality gap 85
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****443.14**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£7.78–£24.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£11.21**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£41K**
£41K/yr · 68K searches
**Growth**
**Bad****-47.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cinnamon candle is a £41K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cinnamon candle market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£45K–£56K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#271**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **43%**
- **Out of stock**
- **14.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**21%**
- CHILLFLAME26% - airpure15% - Woodwick13% - NORVENCE10% - Zan Village Homeware9% - Yankee Candle6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -47.8% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 21.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/cinnamon-candle/trend)
## **Top cinnamon candle search terms**
- **cinnamon candle**42K/yr-38.5%2.9% conv. - **yankee candle cinnamon**12K/yr-74.3%0.5% conv. - **cinnamon candles**6K/yr-6.0%3.3% conv. - **yankee candle cinnamon stick**5K/yr-34.6%0.4% conv. - **cinamon candle**3K/yr-16.4%3.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/cinnamon-candle/search-terms)
## **Top cinnamon candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£12K40%£16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CHILLFLAME Candles Gifts for Women Cinnamon Candle Gift Set for Her 3 Scented Votive Candles Birthday Gifts for Women Christmas Candle for Women/Men (Orange 200g)**CHILLFLAME**£8.53**4.4★582 rev](https://www.amazon.co.uk/dp/B0DB5KX1RF) [2**WoodWick Scented Candle with Crackling Wick | Cinnamon Chai Mini Hourglass Candle | Up to 20 Hours Burn Time | Perfect Gifts for Women**Woodwick**£7.90**4.0★583 rev](https://www.amazon.co.uk/dp/B088H336TZ) [3**AIRPURE Large Candle Scented Cinnamon Fragrance 18oz Jar 120 Hour Ornamental Candles Fill The Room with a Warm and Homey Fragrance for The Bedroom Bathroom Family Room or Office**airpure**£8.25**3.9★111 rev](https://www.amazon.co.uk/dp/B07HNL4QXH) [4**NORVENCE Cinnamon Candles Gifts for Women Scented Candle Gifts Set for Her 283g Soy Candles with Bamboo Lid Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor**NORVENCE**£12.30**4.3★68 rev](https://www.amazon.co.uk/dp/B0FJD9FQ31) [5**Panache Cinnamon Spice Scented Candle Double Wick Soy Wax Candle 48 Hour Burn Time Hand Poured in UK Clean Burning Cotton Wicks Luxury Glass Jar Candle for Home Fragrance & Gifts (320g)**Zan Village Homeware**£11.94**3.4★6 rev](https://www.amazon.co.uk/dp/B0CSG9JH69)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Glade Scented Candle Sleeved Infused with Essential Oils Made without Palm oil Up to 25 Hour Burn Time Limited Edition Christmas Candle Warm Apple Pie Pack of 6 (6x 108g)**glade**£10.99**120 rev11mo ago](https://www.amazon.co.uk/dp/B0FLJTQZBH) [**NORVENCE Cinnamon Candles Gifts for Women Scented Candle Gifts Set for Her 283g Soy Candles with Bamboo Lid Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor**NORVENCE**£12.30**68 rev1y ago](https://www.amazon.co.uk/dp/B0FJD9FQ31) [**Yankee Candle Studio Scented Candle Sparkling Cinnamon Medium Candle Long Burning Candles: 35-50 Hours Stylish Glass Vessel Design with Red Wax Perfect Gifts for WomenGifts for MumWedding Gifts & More**Yankee Candle**£12.50**91 rev1y ago](https://www.amazon.co.uk/dp/B0DM722B4S) [**CHILLFLAME Candles Gifts for Women Cinnamon Candle Gift Set for Her 3 Scented Votive Candles Birthday Gifts for Women Christmas Candle for Women/Men (Orange 200g)**CHILLFLAME**£8.53**582 rev1y ago](https://www.amazon.co.uk/dp/B0DB5KX1RF) [**TTRWIN Apple Cinnamon Scented Candle Red Natural Soy Wax Candles Beautiful Glass Jar Candle Long Burning Strong Aroma Aromatherapy Gift Idea for Christmas Birthday Housewarming (200g)**TTRWIN**£9.78**322 rev1y ago](https://www.amazon.co.uk/dp/B0DB576GDF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yankee Candle Signature Scented Candle | Cinnamon Stick Large Tumbler Candle with Double Wicks | Soy Wax Blend Long Burning Candle for Women**Yankee Candle**£24.21**4.2★**▲ 547%**](https://www.amazon.co.uk/dp/B0BB1RTBCF) [**Panache Cinnamon Spice Scented Candle Double Wick Soy Wax Candle 48 Hour Burn Time Hand Poured in UK Clean Burning Cotton Wicks Luxury Glass Jar Candle for Home Fragrance & Gifts (320g)**Zan Village Homeware**£11.94**3.4★**▲ 353%**](https://www.amazon.co.uk/dp/B0CSG9JH69) [**NORVENCE Cinnamon Candles Gifts for Women Scented Candle Gifts Set for Her 283g Soy Candles with Bamboo Lid Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor**NORVENCE**£12.30**4.3★**▲ 43%**](https://www.amazon.co.uk/dp/B0FJD9FQ31) [**Glade Scented Candle Sleeved Infused with Essential Oils Made without Palm oil Up to 25 Hour Burn Time Limited Edition Christmas Candle Warm Apple Pie Pack of 6 (6x 108g)**glade**£10.99**4.6★**▲ 21%**](https://www.amazon.co.uk/dp/B0FLJTQZBH) [**TTRWIN Apple Cinnamon Scented Candle Red Natural Soy Wax Candles Beautiful Glass Jar Candle Long Burning Strong Aroma Aromatherapy Gift Idea for Christmas Birthday Housewarming (200g)**TTRWIN**£9.78**4.2★**▲ 12%**](https://www.amazon.co.uk/dp/B0DB576GDF)
**~~View all trending →~~**
## **What buyers say about cinnamon candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**60%
*“So I love scented candles”*
**Value For Money**14%
*“super good value for money”*
**Quality-Overall**5%
*“I always come back to the Glade candles - they are good quality”*
**Brightness/Shine/Glow**4%
*“Good Candles”*
**Gifting Purpose**4%
*“A Gift”*
**Durability**3%
*“long lasting”*
**Noise Level**2%
*“just right for background noise”*
**Warmth**2%
*“A warm & comforting aroma”*
### **What buyers complain about **
**Smell**43%
*“Does the candle actually smell”*
**Value For Money**14%
*“But not cheap”*
**Durability**7%
*“glass broke in half from own heat”*
**Strength**4%
*“just not very strong”*
**Flammable**4%
*“the burn could be better”*
### **Top return reasons **
**Size-Overall**56%
**Smell**11%
**Defective Material/Parts**11%
**Natural Resource Wastage**6%
**Product Condition**6%
**Charging**6%
**Flavor**6%
## **Common questions**
- **Is cinnamon candle profitable to sell on Amazon United Kingdom?**
- The niche generates £41K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -47.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the cinnamon candle niche?**
- 12 brands and 53 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in cinnamon candle?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 1.2%.
- **When does demand for cinnamon candle peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 21.3× the quietest.
- **What does it cost to enter the cinnamon candle niche?**
- Listings span £7.78–£24.21; the average listing price is £11.21 (sweet spot $15–$100). The average incumbent carries 443 reviews — the moat a new listing must climb.
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