---
title: "Trend — choking rescue device - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/choking-rescue-device/trend"
last_updated: "2026-07-31T15:16:27.411Z"
locale: en
meta:
  description: "Niche score 53/100 · £630K/yr market · 639K searches/yr. A concentrated shelf (top 5 take 91% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £630K/yr market · 639K searches/yr. A concentrated shelf (top 5 take 91% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — choking rescue device - Flapen"
---

# **choking rescue device**

**Worth a look**

Shows a thin review moat (91 avg reviews), but a concentrated shelf (top 5 take 91% of clicks) keeps it on the watch list.

Market size 65Growth 41Conversion 27Competition 8Returns 87Price range 91Avg price 95Brand share 9Review moat 95Quality gap 93

**Review moat**

**Incredible****90.88**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Incredible****£45.86**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£11.49–£81.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Market size**

**Good****£630K**

£630K/yr · 639K searches

**Growth**

**Okay****+12.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****91%**

top-5 click share — a locked-up shelf