---
title: "Charcoal Toothpaste — £80K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/charcoal-toothpaste"
last_updated: "2026-07-31T11:29:52.334Z"
locale: en
meta:
description: "Niche score 37/100 · £80K/yr market · 78K searches/yr · £6.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £80K/yr market · 78K searches/yr · £6.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Charcoal Toothpaste — £80K/yr Amazon UK Niche (2026) - Flapen"
---
# **charcoal toothpaste**
**Skip it**
Prices mostly outside the sweet spot ($1.89–$12.13) — this niche doesn't clear our bar today.
Market size 20Growth 12Conversion 98Competition 16Returns 100Price range 0Avg price 17Brand share 20Review moat 37Quality gap 52
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,794.1**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£80K**
£80K/yr · 78K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£6.23**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-26.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.89–£12.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, charcoal toothpaste is a £80K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **charcoal toothpaste market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **£62K–£78K**
- units × avg price
- **Conversion rate**
- **16.6%**
- **Avg BSR**
- **#242**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**4%**
- Arm & Hammer46% - Colgate27% - ECODENTA7% - Dr. Organic7% - UNNIS6% - BIOMED4% - Open — no brand owns it (1 brand, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.8% search growth over the last 90 days.
6K4KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/charcoal-toothpaste/trend)
## **Top charcoal toothpaste search terms**
- **charcoal toothpaste**65K/yr-23.6%12.9% conv. - **toothpaste charcoal**7K/yr-52.9%17.2% conv. - **charcoal toothpaste whitening**3K/yr-19.9%10.9% conv. - **black toothpaste**3K/yr-14.8%14.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/charcoal-toothpaste/search-terms)
## **Top charcoal toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£12K30%£24K45%£36K60%£48K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Arm & Hammer Charcoal White Toothpaste Activated Charcoal Teeth Whitening Toothpaste with Baking Soda for Deep Clean & Stain Removal 75 ml Tube**Arm & Hammer**£1.89**4.5★2,221 rev](https://www.amazon.co.uk/dp/B07D798TMF) [2**Colgate Max White Charcoal Toothpaste Activated Charcoal Toothpaste Clinically Proven to Remove up to 100 Percent Surface Stains* Toothpaste Multipack 4 Pack 75ml Tubes**Colgate**£9.95**4.5★3,835 rev](https://www.amazon.co.uk/dp/B0BNNXVY1W) [3**Colgate Advanced White Charcoal White Toothpaste 75ml**Colgate**£1.91**4.5★310 rev](https://www.amazon.co.uk/dp/B084MZG4WF) [4**Dr Organic Activated Charcoal Toothpaste Extra Whitening Natural Vegan Cruelty-Free Paraben & SLS-Free Recycled & Recyclable Organic 100ml Packaging may vary**Dr. Organic**£3.82**4.6★599 rev](https://www.amazon.co.uk/dp/B076D3H4Q5) [5**UNNIS Charcoal Teeth Whitening Toothpaste SLS Free 100 ml (Pack of 2)**UNNIS**£12.13**4.2★13,024 rev](https://www.amazon.co.uk/dp/B08616FYB8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Colgate Max White Charcoal Toothpaste Activated Charcoal Toothpaste Clinically Proven to Remove up to 100 Percent Surface Stains* Toothpaste Multipack 4 Pack 75ml Tubes**Colgate**£9.95**3,835 rev3y ago](https://www.amazon.co.uk/dp/B0BNNXVY1W) [**Ecodenta Charcoal Toothpaste Teeth Whitening Toothpaste I Naturally Whitens Teeth and Removes Plaque I Black Natural Toothpaste Fluoride Free Set 2x100ml**ECODENTA**£10.27**785 rev5y ago](https://www.amazon.co.uk/dp/B08NK4YDFB) [**UNNIS Charcoal Teeth Whitening Toothpaste SLS Free 100 ml (Pack of 2)**UNNIS**£12.13**13,024 rev6y ago](https://www.amazon.co.uk/dp/B08616FYB8) [**Biomed Triple Charcoal 98% Natural Whitening Toothpaste | Gum Care Bamboo Charcoal | Vegan SLES Free 100g(pack of 3)**BIOMED**£9.16**1,101 rev6y ago](https://www.amazon.co.uk/dp/B084KGTPWB) [**Colgate Advanced White Charcoal White Toothpaste 75ml**Colgate**£1.91**310 rev6y ago](https://www.amazon.co.uk/dp/B084MZG4WF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colgate Advanced White Charcoal White Toothpaste 75ml**Colgate**£1.91**4.5★**▲ 311%**](https://www.amazon.co.uk/dp/B084MZG4WF) [**Dr Organic Activated Charcoal Toothpaste Extra Whitening Natural Vegan Cruelty-Free Paraben & SLS-Free Recycled & Recyclable Organic 100ml Packaging may vary**Dr. Organic**£3.82**4.6★**▲ 61%**](https://www.amazon.co.uk/dp/B076D3H4Q5) [**BlanX Black Activated Charcoal Toothpaste Non-Abrasive Whitening with Anti-Stain Properties Deep Cleaning and Whitening Action Peroxide Free 75ml**BLANX**£5.34**4.3★**▲ 60%**](https://www.amazon.co.uk/dp/B01MTEXXN1) [**Ecodenta Charcoal Toothpaste Teeth Whitening Toothpaste I Naturally Whitens Teeth and Removes Plaque I Black Natural Toothpaste Fluoride Free Set 2x100ml**ECODENTA**£10.27**4.5★**▲ 38%**](https://www.amazon.co.uk/dp/B08NK4YDFB) [**Arm & Hammer Charcoal White Toothpaste Activated Charcoal Teeth Whitening Toothpaste with Baking Soda for Deep Clean & Stain Removal 75 ml Tube**Arm & Hammer**£1.89**4.5★**— 2%**](https://www.amazon.co.uk/dp/B07D798TMF)
**~~View all trending →~~**
## **What buyers say about charcoal toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**32%
*“This is good toothpaste”*
**Tooth Brightening**14%
*“it does work on removing teeth stains”*
**Quality-Overall**12%
*“Excellent quality like always”*
**Freshness**6%
*“refreshing”*
**Taste-Overall**5%
*“the taste/ flavour isnt overpowering which personally is important to me as I am not a fan of strong mint”*
**Value For Money**4%
*“Value for money”*
**Cleansing**3%
*“Gives a thorough clean without being too abrasive”*
**Color**2%
*“Do not be put off by the colour”*
**Vegan/Organic**2%
*“ORGANIC 💕 Organic 💕💕”*
**Ease Of Cleaning**2%
*“It cleans really well”*
### **What buyers complain about **
**Oral Hygiene**18%
*“It is not a cheap toothpaste”*
**Color**13%
*“No noticeable difference to whiteness”*
**Quality-Overall**9%
*“Questionable quality”*
**Flavor**6%
*“Taste is slightly different different from typical mint that might be acquired for many”*
**Tooth Brightening**5%
*“honestly didn't see much of a whitening effect”*
**Strength**3%
*“Weak”*
**Ease Of Cleaning**3%
*“Bit messy as obviously its black”*
**Ethical Trade/Fair Trade**3%
*“But apparently this brand is not ethical”*
**Value For Money**2%
*“It is not a cheap toothpaste”*
**Stain Resistance**2%
*“he was puzzled as to all the black staining”*
### **Top return reasons **
**Advertised Vs Actual Product**29%
**Tooth Brightening**29%
**Taste-Overall**21%
**Stain Resistance**14%
**Smell**7%
## **Common questions**
- **Is charcoal toothpaste profitable to sell on Amazon United Kingdom?**
- The niche generates £80K/yr across 10 tracked products. 90-day search growth is -26.8%. Flapen's verdict: Skip it (37/100).
- **How competitive is the charcoal toothpaste niche?**
- 7 brands and 56 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in charcoal toothpaste?**
- Top complaints mined from reviews: Oral Hygiene, Color, Quality-Overall. The return rate is 0.1%.
- **When does demand for charcoal toothpaste peak?**
- Demand peaks in Feb–Mar; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the charcoal toothpaste niche?**
- Listings span £1.89–£12.13; the average listing price is £6.23 (sweet spot $15–$100). The average incumbent carries 2,794 reviews — the moat a new listing must climb.
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