---
title: "Cetirizine — £358K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/cetirizine"
last_updated: "2026-07-31T08:12:44.470Z"
locale: en
meta:
description: "Niche score 48/100 · £358K/yr market · 321K searches/yr · £5.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £358K/yr market · 321K searches/yr · £5.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cetirizine — £358K/yr Amazon UK Niche (2026) - Flapen"
---
# **cetirizine**
**Skip it**
Prices mostly outside the sweet spot ($2.16–$8.95) — this niche doesn't clear our bar today.
Market size 54Growth 64Conversion 100Competition 15Returns 100Price range 0Avg price 15Brand share 34Review moat 42Quality gap 18
**Conversion**
**Incredible****20.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+42.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****£358K**
£358K/yr · 321K searches
**Review moat**
**Okay****2,271.64**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£5.45**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.16–£8.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cetirizine is a £358K/yr Amazon United Kingdom market (321K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cetirizine market data**
- **Units sold / yr**
- **60K–80K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£327K–£436K**
- units × avg price
- **Conversion rate**
- **20.5%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **55%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**11%**
- PillPharm35% - 6 Months Supply Cetirizine Hayfever Allergy Tablets 30 x 618% - Amazon Basic Care14% - Crescent Pharma Limited9% - Relonchem8% - Generic5% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +42.9% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/cetirizine/trend)
## **Top cetirizine search terms**
- **cetirizine**122K/yr+23.0%20.3% conv. - **cetirizine antihistamine tablets**58K/yr+58.8%22.6% conv. - **cetirizine hydrochloride 10mg**49K/yr+9.1%20.8% conv. - **cetirizine hydrochloride**23K/yr+41.4%17.6% conv. - **cetirizine tablet**10K/yr>1,000%0.5% conv. - **hayfever tablets cetirizine**10K/yr+51.2%15.7% conv. - **cetirizine hydrochloride tablets**9K/yr+113.4%15.6% conv. - **cetirizine tablets**17K/yr+32.9%17.7% conv. - **citrizene allergy tablets**8K/yr+72.7%20.5% conv. - **cetrizine**4K/yr+38.1%17.4% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/cetirizine/search-terms)
## **Top cetirizine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£36K20%£72K30%£108K40%£143K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cetirizine Hayfever and Allergy Tablets | 12 Months Supply | 30 Tablets x 12**PillPharm**£6.36**4.7★1,075 rev](https://www.amazon.co.uk/dp/B0F2G7TMSF) [2**Crescent 6 Months Supply Cetirizine Hayfever Allergy Tablets 30 x 6 Packs | 180 Tablets**6 Months Supply Cetirizine Hayfever Allergy Tablets 30 x 6**£3.76**4.7★3,940 rev](https://www.amazon.co.uk/dp/B0CPJM6MV7) [3**Amazon Basic Care Hayfever & Allergy Relief 10mg Tablets Cetirizine Hydrochloride 30 Tablets (Pack of 1) - Effective Relief from Hayfever Skin Allergies Dust Allergies and Pet Allergies**Amazon Basic Care**£2.77**4.6★398 rev](https://www.amazon.co.uk/dp/B0FBM9PJSJ) [4**240 x 10mg Cetirizine Dihydrochloride (8 Months Supply) One a Day hay Fever and Allergy Relief Tablets (8x30 Tablets)**Crescent Pharma Limited**£4.85**4.8★3,681 rev](https://www.amazon.co.uk/dp/B07G564KNQ) [5**12 Months Supply Cetirizine Hayfever and Allergy Tablets 30 x 12 RelonChem**Relonchem**£7.39**4.7★2,692 rev](https://www.amazon.co.uk/dp/B0CPM6HL9C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basic Care Hayfever & Allergy Relief 10mg Tablets Cetirizine Hydrochloride 30 Tablets (Pack of 1) - Effective Relief from Hayfever Skin Allergies Dust Allergies and Pet Allergies**Amazon Basic Care**£2.77**398 rev1y ago](https://www.amazon.co.uk/dp/B0FBM9PJSJ) [**180 Hayfever & Allergy Relief Cetirizine10mg Tablets Non-Drowsy Antihistamine Tablets | JJH Medical Hay Fever Tracker Bundle GSL**JJH Medical**£8.02**32 rev1y ago](https://www.amazon.co.uk/dp/B0GT11LK15) [**Cetirizine Dihydrochloride 10mg Film-Coated Tablets One a Day Hay Fever and Allergy Relief (6)**ANCIENT CARE CREATING HEALTHIER LIVES**£7.04**57 rev1y ago](https://www.amazon.co.uk/dp/B0DBV89MWJ) [**6 Months Supply Cetirizine Hayfever Allergy Tablets 30 x 6 By Your247Chemist**Generic**£2.90**484 rev2y ago](https://www.amazon.co.uk/dp/B0D9LZ6QLZ) [**Cetirizine Hayfever and Allergy Tablets | 12 Months Supply | 30 Tablets x 12**PillPharm**£6.36**1,075 rev2y ago](https://www.amazon.co.uk/dp/B0F2G7TMSF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**180 Hayfever & Allergy Relief Cetirizine10mg Tablets Non-Drowsy Antihistamine Tablets | JJH Medical Hay Fever Tracker Bundle GSL**JJH Medical**£8.02**4.9★**▲ 159%**](https://www.amazon.co.uk/dp/B0GT11LK15) [**Zirtek hayfever Tablets | Allergy Relief Cetirizine Antihistamine Tablets | 60 Allergy Tablets 10mg | 24 Hour Relief for Hayfever Dust Pets Runny Nose & Hives | Adults and Children Over 6**Zirtek**£8.95**4.6★**▲ 135%**](https://www.amazon.co.uk/dp/B0GLQG3Q16) [**Piriteze Hayfever & Allergy Antihistamine Tablets Cetirizine for Allergy Symptom Relief Adults & Children 6+ 30 Tablets**Piriteze**£5.77**4.6★**▲ 37%**](https://www.amazon.co.uk/dp/B001RYUBU2) [**Cetirizine Hayfever and Allergy Tablets | 12 Months Supply | 30 Tablets x 12**PillPharm**£6.36**4.7★**▲ 28%**](https://www.amazon.co.uk/dp/B0F2G7TMSF) [**Cetirizine Dihydrochloride 10mg Film-Coated Tablets One a Day Hay Fever and Allergy Relief (6)**ANCIENT CARE CREATING HEALTHIER LIVES**£7.04**4.8★**— 9%**](https://www.amazon.co.uk/dp/B0DBV89MWJ)
**~~View all trending →~~**
## **What buyers say about cetirizine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**49%
*“They are affordable”*
**Advertised Vs Actual Product**11%
*“Works as it should”*
**Quality-Overall**8%
*“Very good med”*
**Allergies**8%
*“Allergy relief”*
**Efficiency**5%
*“Very efficient”*
**Fever Relief**5%
*“Very good for hay fever”*
**Side Effects**2%
*“No drowsy side effects”*
**Ease Of Use**1%
*“Ease of use”*
**Dosage**1%
*“Great pills”*
**Ease Of Chewing/Swallowing**1%
*“Easy to swallow”*
### **What buyers complain about **
**Functionality-Overall**22%
*“Don't work”*
**Value For Money**12%
*“they can be expensive”*
**Allergies**10%
*“Not very good when the allergies are quite bad”*
**Fever Relief**8%
*“Hay fever”*
**Quality-Overall**4%
*“Cheap and the same as branded”*
**Strength**3%
*“Ineffective”*
**Sleep Quality**3%
*“do make me sleepy”*
**Side Effects**3%
*“Side effects unpleasant”*
**Size-Overall**3%
*“Bigger size”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
### **Top return reasons **
**Advertised Vs Actual Product**100%
## **Common questions**
- **Is cetirizine profitable to sell on Amazon United Kingdom?**
- The niche generates £358K/yr across 11 tracked products. 90-day search growth is +42.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the cetirizine niche?**
- 10 brands and 55 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in cetirizine?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.0%.
- **When does demand for cetirizine peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the cetirizine niche?**
- Listings span £2.16–£8.95; the average listing price is £5.45 (sweet spot $15–$100). The average incumbent carries 2,272 reviews — the moat a new listing must climb.
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