---
title: "Cbd — £1.2M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/cbd"
last_updated: "2026-07-31T08:54:59.999Z"
locale: en
meta:
description: "Niche score 63/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cbd — £1.2M/yr Amazon UK Niche (2026) - Flapen"
---
# **cbd**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 81Growth 13Conversion 76Competition 49Returns 100Price range 72Avg price 77Brand share 44Review moat 71Quality gap 85
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****£1.2M**
£1.2M/yr · 1.0M searches
**Avg price**
**Great****£15.88**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£7.61–£33.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****647.42**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-23.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cbd is a £1.2M/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cbd market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£953K–£1.3M**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#209**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**114**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 94%
**Open market**
**16%**
- CBDFX33% - TRIP CBD16% - BeYou13% - TRIP12% - AZTEC CBD6% - SOOL5% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.3% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/cbd/trend)
## **Top cbd search terms**
- **cbd**529K/yr-21.8%4.7% conv. - **cbd oil**404K/yr-23.6%6.4% conv. - **cbd drops**22K/yr-29.8%6.9% conv. - **high strength cbd**7K/yr-24.3%3.3% conv. - **cbd high strength**6K/yr-22.0%3.8% conv. - **full spectrum cbd**6K/yr-33.9%1.9% conv. - **high strength cbd oil**4K/yr-24.3%5.9% conv. - **cbd oil high strength**4K/yr-16.9%3.5% conv. - **strong cbd**4K/yr-34.2%4.0% conv. - **cbd oil for sleep**4K/yr-38.9%7.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/cbd/search-terms)
## **Top cbd products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£47K8%£94K12%£141K16%£187K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CBDfx 2000mg CBD Oil High Strength CBD Oil for Stress Anxiety & Sleep Support Zesty Orange Flavoured CBD Drops Blended with MCT Oil No THC 30ml**CBDFX**£11.19**4.2★493 rev](https://www.amazon.co.uk/dp/B09X5NX965) [2**TRIP CBD Oil 3000mg (High Strength) Dream Drops Vegan 100% Natural Flavoured CBD Oil Blended with MCT Coconut Oil - 30ML**TRIP**£12.94**4.2★562 rev](https://www.amazon.co.uk/dp/B0CHX9KRY7) [3**CBDfx 2000mg CBD Oil High Strength CBD Oil for Stress Anxiety & Sleep Support Very Berry Flavoured CBD Drops Blended with MCT Oil No THC 30ml**CBDFX**£11.37**4.1★1,947 rev](https://www.amazon.co.uk/dp/B09X5MQ72H) [4**BeYou CBD Oil - 4800mg CBD Drops & Spray - High Strength CBD with MCT Oil - Lab Tested No THC - Berry Flavour - 30ml - Soothes Stress Anxiety Sleep Aches & Pains**BeYou**£22.08**4.3★361 rev](https://www.amazon.co.uk/dp/B0D7Y2L5ZX) [5**TRIP CBD Oil 1000mg (High Strength) Orange Blossom Vegan 100% Natural Flavoured CBD Oil Blended with MCT Coconut Oil (Pack of 1)**TRIP CBD**£7.64**4.2★699 rev](https://www.amazon.co.uk/dp/B09GHZ46L5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3000mg CBD Oil High Strength CBD Oil for Anxiety Stress and Sleep Support Pleasant Tasting Drops with MCT for Daily Wellness (Berry)**Nootro Labs**£15.65**64 rev10mo ago](https://www.amazon.co.uk/dp/B0FRSRPP53) [**Haze CBD 6000mg CBD Oil 30ml High Strength CBD Oil - Premium CBD Oral Drops 100% Natural Flavour Broad Spectrum CBD with MCT Oil THC Free Wellness & Daily Balance Support (Citrus)**Haze CBD**£21.65**19 rev1y ago](https://www.amazon.co.uk/dp/B0FFNBHMFP) [**Swiss Peak CBD Gummy Bears (100 Gummies). 3200mg Total High Strength CBD Edibles. Vegan THC-Free Great Taste. Best Value**Swiss Peak**£24.84**311 rev1y ago](https://www.amazon.co.uk/dp/B0DQDXMCKW) [**PEACE Ultra High Strength CBD Oil 6000Mg 30ml | Strongest C.B.D Drops Made in UK | Cannabis Oil for Pain Relief | Powerful CBD Drops | CBD Very Strong Concentration | No THC 30ML**Voyager**£29.07**73 rev1y ago](https://www.amazon.co.uk/dp/B0DT7MQVFJ) [**Swiss Peak 6000mg CBD Oil (Max Strength) Premium Quality Hemp Extract 30ml Bottle Natural Flavour Third-Party Tested Swiss Formulated | UK-Made Non-GMO THC-Free**Swiss Peak**£33.78**231 rev1y ago](https://www.amazon.co.uk/dp/B0DJFKRMVR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CBDFX 2000mg CBD Spray High Strength Flavoured CBD Oil Zesty Orange Vegan Non-GMO Blended with MCT Oil Improved Purity No THC 30 ml (40 Days)**CBDFX**£11.68**4.2★**▲ 254%**](https://www.amazon.co.uk/dp/B0CJYD3W75) [**CBDfx 2000mg CBD Oil High Strength CBD Oil for Stress Anxiety & Sleep Support Zesty Orange Flavoured CBD Drops Blended with MCT Oil No THC 30ml**CBDFX**£11.19**4.2★**▲ 156%**](https://www.amazon.co.uk/dp/B09X5NX965) [**CBDfx 2000mg CBD Oil High Strength CBD Oil for Stress Anxiety & Sleep Support Lush Lime Flavoured CBD Drops Blended with MCT Oil No THC 30ml**CBDFX**£11.30**4.1★**▲ 131%**](https://www.amazon.co.uk/dp/B09X5LFDDR) [**Haze CBD 6000mg CBD Oil 30ml High Strength CBD Oil - Premium CBD Oral Drops 100% Natural Flavour Broad Spectrum CBD with MCT Oil THC Free Wellness & Daily Balance Support (Citrus)**Haze CBD**£21.65**3.9★**▲ 128%**](https://www.amazon.co.uk/dp/B0FFNBHMFP) [**SOOL CBD Capsules 1500mg 30pcs | 50mg CBD per Capsule | Broad Spectrum CBD High Strength blendeed with Hemp Oil | CBD Oil Capsules | Cannabidiol CBD Oil for Stress & Anxiety Relief for Adults**SOOL**£24.02**4.3★**▲ 115%**](https://www.amazon.co.uk/dp/B09C1VKT67)
**~~View all trending →~~**
## **What buyers say about cbd**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**19%
*“my sleep has definitely improved”*
**Taste-Overall**18%
*“Lovely taste”*
**Quality-Overall**9%
*“Decent item”*
**Stress/Anxiety**8%
*“Helps with my anxiety”*
**Value For Money**8%
*“Best value”*
**Soothing Effect**5%
*“It is very calming”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Flavor**2%
*“Great flavour”*
**Joint Pain**2%
*“this is great for aches and pains”*
**Efficiency**2%
*“it does work”*
### **What buyers complain about **
**Taste-Overall**17%
*“Extremely unpleasant taste”*
**Functionality-Overall**15%
*“Not effective”*
**Sleep Quality**10%
*“No help with sleep”*
**Value For Money**8%
*“WASTE OF MONEY”*
**Dosage**4%
*“£10 for 30 capsules is getting close to ridiculous”*
**Side Effects**4%
*“Serious side effects”*
**Sweetness**3%
*“Filled with sugar”*
**Quality-Overall**3%
*“What a load of rubbish”*
**Stress/Anxiety**2%
*“Ive been experiencing pretty bad anxiety recently”*
**Bitter**2%
*“Shortly after youre hit with this bitter”*
### **Top return reasons **
**Ingredients-Overall**25%
**Side Effects**25%
**Value For Money**25%
**Smell**25%
## **Common questions**
- **Is cbd profitable to sell on Amazon United Kingdom?**
- The niche generates £1.2M/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the cbd niche?**
- 13 brands and 114 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in cbd?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Sleep Quality. The return rate is 0.1%.
- **When does demand for cbd peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the cbd niche?**
- Listings span £7.61–£33.78; the average listing price is £15.88 (sweet spot $15–$100). The average incumbent carries 647 reviews — the moat a new listing must climb.
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