---
title: "Cbd Oil — £692K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/cbd-oil"
last_updated: "2026-07-31T06:34:40.301Z"
locale: en
meta:
description: "Niche score 59/100 · £692K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £692K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cbd Oil — £692K/yr Amazon UK Niche (2026) - Flapen"
---
# **cbd oil**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 68Growth 12Conversion 78Competition 36Returns 99Price range 72Avg price 81Brand share 40Review moat 72Quality gap 86
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£17.24**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****616.8**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£7.64–£33.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£692K**
£692K/yr · 513K searches
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-25.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cbd oil is a £692K/yr Amazon United Kingdom market (513K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan. Verdict: Worth a look — 59/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cbd oil market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£517K–£690K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#132**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **10%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**16%**
- CBDFX37% - BeYou14% - TRIP12% - TRIP CBD11% - AZTEC CBD7% - Nootro Labs4% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.4% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/cbd-oil/trend)
## **Top cbd oil search terms**
- **cbd oil**404K/yr-23.6%6.4% conv. - **cbd drops**22K/yr-29.8%7.0% conv. - **high strength cbd**7K/yr-24.3%3.0% conv. - **cbd high strength**6K/yr-22.0%2.9% conv. - **full spectrum cbd**6K/yr-33.9%1.8% conv. - **full spectrum cbd oil**6K/yr-32.2%2.4% conv. - **high strength cbd oil**4K/yr-24.3%6.5% conv. - **cbd oil high strength**4K/yr-16.9%4.2% conv. - **strong cbd**4K/yr-34.2%3.8% conv. - **cbd oil for sleep**4K/yr-38.9%7.8% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/cbd-oil/search-terms)
## **Top cbd oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£35K10%£69K15%£104K20%£138K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CBDfx 2000mg CBD Oil High Strength CBD Oil for Stress Anxiety & Sleep Support Zesty Orange Flavoured CBD Drops Blended with MCT Oil No THC 30ml**CBDFX**£11.19**4.2★493 rev](https://www.amazon.co.uk/dp/B09X5NX965) [2**CBDfx 2000mg CBD Oil High Strength CBD Oil for Stress Anxiety & Sleep Support Very Berry Flavoured CBD Drops Blended with MCT Oil No THC 30ml**CBDFX**£11.37**4.1★1,947 rev](https://www.amazon.co.uk/dp/B09X5MQ72H) [3**TRIP CBD Oil 3000mg (High Strength) Dream Drops Vegan 100% Natural Flavoured CBD Oil Blended with MCT Coconut Oil - 30ML**TRIP**£12.94**4.2★562 rev](https://www.amazon.co.uk/dp/B0CHX9KRY7) [4**BeYou CBD Oil - 4800mg CBD Drops & Spray - High Strength CBD with MCT Oil - Lab Tested No THC - Berry Flavour - 30ml - Soothes Stress Anxiety Sleep Aches & Pains**BeYou**£22.08**4.3★361 rev](https://www.amazon.co.uk/dp/B0D7Y2L5ZX) [5**TRIP CBD Oil 1000mg (High Strength) Orange Blossom Vegan 100% Natural Flavoured CBD Oil Blended with MCT Coconut Oil (Pack of 1)**TRIP CBD**£7.64**4.2★699 rev](https://www.amazon.co.uk/dp/B09GHZ46L5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3000mg CBD Oil High Strength CBD Oil for Anxiety Stress and Sleep Support Pleasant Tasting Drops with MCT for Daily Wellness (Berry)**Nootro Labs**£15.65**64 rev10mo ago](https://www.amazon.co.uk/dp/B0FRSRPP53) [**Haze CBD 6000mg CBD Oil 30ml High Strength CBD Oil - Premium CBD Oral Drops 100% Natural Flavour Broad Spectrum CBD with MCT Oil THC Free Wellness & Daily Balance Support (Citrus)**Haze CBD**£21.65**19 rev1y ago](https://www.amazon.co.uk/dp/B0FFNBHMFP) [**MEND Ultra High Strength CBD Oil 6000mg 30ml**Voyager**£28.41**31 rev1y ago](https://www.amazon.co.uk/dp/B0F9X2XDYG) [**PEACE Ultra High Strength CBD Oil 6000Mg 30ml | Strongest C.B.D Drops Made in UK | Cannabis Oil for Pain Relief | Powerful CBD Drops | CBD Very Strong Concentration | No THC 30ML**Voyager**£29.07**73 rev1y ago](https://www.amazon.co.uk/dp/B0DT7MQVFJ) [**Swiss Peak 6000mg CBD Oil (Max Strength) Premium Quality Hemp Extract 30ml Bottle Natural Flavour Third-Party Tested Swiss Formulated | UK-Made Non-GMO THC-Free**Swiss Peak**£33.78**231 rev1y ago](https://www.amazon.co.uk/dp/B0DJFKRMVR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CBDFX 2000mg CBD Spray High Strength Flavoured CBD Oil Zesty Orange Vegan Non-GMO Blended with MCT Oil Improved Purity No THC 30 ml (40 Days)**CBDFX**£11.68**4.2★**▲ 271%**](https://www.amazon.co.uk/dp/B0CJYD3W75) [**CBDfx 2000mg CBD Oil High Strength CBD Oil for Stress Anxiety & Sleep Support Zesty Orange Flavoured CBD Drops Blended with MCT Oil No THC 30ml**CBDFX**£11.19**4.2★**▲ 167%**](https://www.amazon.co.uk/dp/B09X5NX965) [**Haze CBD 6000mg CBD Oil 30ml High Strength CBD Oil - Premium CBD Oral Drops 100% Natural Flavour Broad Spectrum CBD with MCT Oil THC Free Wellness & Daily Balance Support (Citrus)**Haze CBD**£21.65**3.9★**▲ 151%**](https://www.amazon.co.uk/dp/B0FFNBHMFP) [**CBDfx 2000mg CBD Oil High Strength CBD Oil for Stress Anxiety & Sleep Support Lush Lime Flavoured CBD Drops Blended with MCT Oil No THC 30ml**CBDFX**£11.30**4.1★**▲ 148%**](https://www.amazon.co.uk/dp/B09X5LFDDR) [**TRIP CBD Oil 1000mg (High Strength) Orange Blossom Vegan 100% Natural Flavoured CBD Oil Blended with MCT Coconut Oil (Pack of 1)**TRIP CBD**£7.64**4.2★**▲ 85%**](https://www.amazon.co.uk/dp/B09GHZ46L5)
**~~View all trending →~~**
## **What buyers say about cbd oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**21%
*“Helps me sleep”*
**Quality-Overall**13%
*“Decent item”*
**Taste-Overall**11%
*“A very calming pleasant taste”*
**Stress/Anxiety**9%
*“helps with anxiety”*
**Value For Money**8%
*“Excellent value for money”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Soothing Effect**4%
*“It is very calming”*
**Efficiency**3%
*“it does work”*
**Joint Pain**2%
*“Beginning to notice a difference as difficulties sleeping due to knee pain”*
**Dosage**2%
*“Accurate dosing and works fast, 10/10 product”*
### **What buyers complain about **
**Functionality-Overall**20%
*“Not effective”*
**Taste-Overall**13%
*“Taste is horrible”*
**Sleep Quality**11%
*“No help with sleep”*
**Value For Money**8%
*“Expensive”*
**Quality-Overall**4%
*“Garbage”*
**Side Effects**4%
*“The effect is unnoticeable in a drug induced way”*
**Dosage**3%
*“i'll have to increase the dose”*
**Strength**2%
*“Not strong enough”*
**Stress/Anxiety**2%
*“Ive been experiencing pretty bad anxiety recently”*
**Leak-Proof**2%
*“Its arrived often with a loose lid in which some oil has leaked out”*
### **Top return reasons **
**Value For Money**13%
**Strength**13%
**Smell**13%
**Leak-Proof**13%
**Ingredients-Overall**13%
**Maintenance And Repair**13%
**Side Effects**13%
**Functionality-Overall**13%
## **Common questions**
- **Is cbd oil profitable to sell on Amazon United Kingdom?**
- The niche generates £692K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the cbd oil niche?**
- 13 brands and 80 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in cbd oil?**
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Sleep Quality. The return rate is 0.1%.
- **When does demand for cbd oil peak?**
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the cbd oil niche?**
- Listings span £7.64–£33.78; the average listing price is £17.24 (sweet spot $15–$100). The average incumbent carries 617 reviews — the moat a new listing must climb.
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