---
title: "Cbd Cream — £549K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/cbd-cream"
last_updated: "2026-07-31T13:09:01.387Z"
locale: en
meta:
description: "Niche score 50/100 · £549K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £549K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cbd Cream — £549K/yr Amazon UK Niche (2026) - Flapen"
---
# **cbd cream**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 62Growth 21Conversion 95Competition 19Returns 99Price range 69Avg price 78Brand share 11Review moat 23Quality gap 57
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£16.05**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£8.30–£29.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£549K**
£549K/yr · 285K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,929.36**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cbd cream is a £549K/yr Amazon United Kingdom market (285K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cbd cream market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£401K–£482K**
- units × avg price
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#165**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**3%**
- 5KIND CLINICAL SKINCARE75% - The Hemp Source10% - CBDFX5% - AEVIRO4% - RELUXIA2% - Zipvit2% - Open — no brand owns it (2 brands, 3%)
## **Demand**
Weekly Amazon search volume, last 50 weeks — -8.2% search growth over the last 90 days.
7K5KSpike '25Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/cbd-cream/trend)
## **Top cbd cream search terms**
- **hemp cream**60K/yr+19.1%7.5% conv. - **hemp cream for pain relief**64K/yr-20.6%10.2% conv. - **cbd cream**46K/yr-5.8%4.4% conv. - **cannabidiol cream**19K/yr+0.5%1.8% conv. - **5kind extra strong hemp cream**19K/yr-29.9%11.8% conv. - **extra strong hemp cream**15K/yr-15.7%11.7% conv. - **5 kind extra strong hemp cream**11K/yr-1.9%11.1% conv. - **cbd gel**6K/yr-10.9%4.2% conv. - **cannabis cream for pain relief high strength**5K/yr+6.2%4.8% conv. - **5kind**5K/yr-2.3%7.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/cbd-cream/search-terms)
## **Top cbd cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£55K20%£110K30%£165K40%£220K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**5kind Extra Strong Hemp Cream 100ml - High Strength Hemp Oil and Arinca Cream for Massaging Joints & Muscles Lower Back Feet Knees Neck & Shoulders - Infused with Natural Oils & Extracts**5KIND CLINICAL SKINCARE**£11.61**4.5★5,417 rev](https://www.amazon.co.uk/dp/B09KTWXWFF) [2**5kind Extra Strong Hemp Cream 200ml - High Strength Hemp Oil and Arnica Cream - for Massaging Joints & Muscles Lower Back Feet Knees Neck & Shoulders - Rich in Natural Extracts**5KIND CLINICAL SKINCARE**£16.58**4.5★5,417 rev](https://www.amazon.co.uk/dp/B0D45KS7QM) [3**5kind Hemp Active Gel 100ml - High Strength Formula - Natural Hemp Massage Gel for Back Muscles Feet Knees Neck & Shoulders - Muscle Rub Rich in Natural Extracts**5KIND CLINICAL SKINCARE**£8.30**4.3★38,094 rev](https://www.amazon.co.uk/dp/B084C1DTQ7) [4**Extra Strong Hemp Cream 250ml | Ideal for Back Knees Feet Hands & Joints**The Hemp Source**£17.26**4.4★383 rev](https://www.amazon.co.uk/dp/B0BYVJGP82) [5**5kind Extra Strong Hemp Cream 500ml - High Strength Hemp Oil and Arinca Cream for Massaging Joints & Muscles Lower Back Feet Knees Neck & Shoulders - Infused with Natural Oils & Extracts**5KIND CLINICAL SKINCARE**£29.64**4.5★5,417 rev](https://www.amazon.co.uk/dp/B0BW4SBXSC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hemp Cream Extra Strong with Magnesium 300 ml | Arnica Turmeric Caffeine Ginger Root Menthol Rosemary & Eucalyptus Oils | Soothing Massage Cream for Muscles Joints Back Neck Shoulders Legs**RELUXIA**£22.84**14 rev1mo ago](https://www.amazon.co.uk/dp/B0H3PBKYB3) [**AEVIRO Hemp Cream Extra Strong 300ml - Patent Pending Dual Sensation - Massage Muscles Joints Back Knees Hips Feet Elbows Hand Neck Shoulders - Fast Absorbing | Non-Greasy | Botanical Scent**AEVIRO**£20.71**18 rev2mo ago](https://www.amazon.co.uk/dp/B0GYP5G56K) [**5kind Extra Strong Hemp Cream 200ml - High Strength Hemp Oil and Arnica Cream - for Massaging Joints & Muscles Lower Back Feet Knees Neck & Shoulders - Rich in Natural Extracts**5KIND CLINICAL SKINCARE**£16.58**5,417 rev2y ago](https://www.amazon.co.uk/dp/B0D45KS7QM) [**The Body Shop Hemp Hand Protector (1x 100ml) Heavy-Duty Hand Cream for Ultra-Dry Skin 96H Intense Moisture With Hemp Seed Oil Non-Greasy Formula Hand Balm to Repair Dry Skin**The Body Shop**£13.20**1,808 rev2y ago](https://www.amazon.co.uk/dp/B0CGFRLL16) [**Extra Strong Hemp Cream 250ml | Ideal for Back Knees Feet Hands & Joints**The Hemp Source**£17.26**383 rev3y ago](https://www.amazon.co.uk/dp/B0BYVJGP82)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hemp Cream Extra Strong with Magnesium 300 ml | Arnica Turmeric Caffeine Ginger Root Menthol Rosemary & Eucalyptus Oils | Soothing Massage Cream for Muscles Joints Back Neck Shoulders Legs**RELUXIA**£22.84**4.6★**▲ 300%**](https://www.amazon.co.uk/dp/B0H3PBKYB3) [**AEVIRO Hemp Cream Extra Strong 300ml - Patent Pending Dual Sensation - Massage Muscles Joints Back Knees Hips Feet Elbows Hand Neck Shoulders - Fast Absorbing | Non-Greasy | Botanical Scent**AEVIRO**£20.71**4.8★**▲ 296%**](https://www.amazon.co.uk/dp/B0GYP5G56K) [**The Body Shop Hemp Hand Protector (1x 100ml) Heavy-Duty Hand Cream for Ultra-Dry Skin 96H Intense Moisture With Hemp Seed Oil Non-Greasy Formula Hand Balm to Repair Dry Skin**The Body Shop**£13.20**4.6★**▲ 29%**](https://www.amazon.co.uk/dp/B0CGFRLL16) [**5kind Extra Strong Hemp Cream 500ml - High Strength Hemp Oil and Arinca Cream for Massaging Joints & Muscles Lower Back Feet Knees Neck & Shoulders - Infused with Natural Oils & Extracts**5KIND CLINICAL SKINCARE**£29.64**4.5★**▲ 17%**](https://www.amazon.co.uk/dp/B0BW4SBXSC) [**5kind Extra Strong Hemp Cream 200ml - High Strength Hemp Oil and Arnica Cream - for Massaging Joints & Muscles Lower Back Feet Knees Neck & Shoulders - Rich in Natural Extracts**5KIND CLINICAL SKINCARE**£16.58**4.5★**▲ 15%**](https://www.amazon.co.uk/dp/B0D45KS7QM)
**~~View all trending →~~**
## **What buyers say about cbd cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Reasonable Product”*
**Joint Pain**16%
*“Knee pain relief”*
**Smell**11%
*“Very good, strong smell”*
**Efficiency**10%
*“works well”*
**Advertised Vs Actual Product**5%
*“AS DESCRIBED”*
**Muscle Pain Relief**4%
*“Helps with pain and muscle stiffness”*
**Ease Of Use**3%
*“Ease of use”*
**Value For Money**3%
*“Good for the money”*
**Absorbency**3%
*“absorbs well”*
**Soft Feel**3%
*“as they instantly feel so smooth”*
### **What buyers complain about **
**Functionality-Overall**14%
*“Never worked for me”*
**Smell**13%
*“it has a veryyyyyyyyyyyyyyy strong smell”*
**Value For Money**10%
*“Expensive”*
**Pain Relief-Overall**8%
*“her knees are very painful”*
**Joint Pain**5%
*“Personally this product did nothing for my arthritis or joint pain”*
**Symptom Reduction**3%
*“Been using it 2 weeks now no improvement yet”*
**Muscle Pain Relief**3%
*“I thought it would ease muscle pain but it doesnt”*
**Strength**2%
*“Didn't seem very strong to us”*
**Durability**2%
*“is not lasting”*
**Size-Overall**2%
*“Its a large tub”*
### **Top return reasons **
**Functionality-Overall**23%
**Leak-Proof**11%
**Advertised Vs Actual Product**10%
**Ingredients-Overall**7%
**Value For Money**6%
**Joint Pain**6%
**Smell**5%
**Quality-Overall**5%
**Oily/Greasy**4%
**Size-Overall**3%
## **Common questions**
- **Is cbd cream profitable to sell on Amazon United Kingdom?**
- The niche generates £549K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the cbd cream niche?**
- 8 brands and 28 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in cbd cream?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 0.3%.
- **What does it cost to enter the cbd cream niche?**
- Listings span £8.30–£29.64; the average listing price is £16.05 (sweet spot $15–$100). The average incumbent carries 6,929 reviews — the moat a new listing must climb.
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