---
title: "Reviews — candles - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/candles/reviews"
last_updated: "2026-07-31T09:03:41.512Z"
locale: en
meta:
  description: "Niche score 61/100 · £2.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £2.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — candles - Flapen"
---

# **candles**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 8Conversion 47Competition 79Returns 98Price range 10Avg price 27Brand share 95Review moat 51Quality gap 57

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£2.6M**

£2.6M/yr · 7.5M searches

**Brand share**

**Incredible****38%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,451.68**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£9.23**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.15–£16.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-34.8%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")