---
title: "Search terms — calcium citrate - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/calcium-citrate/search-terms"
last_updated: "2026-07-31T10:42:58.444Z"
locale: en
meta:
  description: "Niche score 53/100 · £90K/yr market · 74K searches/yr · £12.96 avg price. Soft demand (-8.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £90K/yr market · 74K searches/yr · £12.96 avg price. Soft demand (-8.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — calcium citrate - Flapen"
---

# **calcium citrate**

**Worth a look**

Shows low returns (0.1%), but soft demand (-8.0% this quarter) keeps it on the watch list.

Market size 23Growth 21Conversion 85Competition 50Returns 100Price range 57Avg price 58Brand share 59Review moat 71Quality gap 48

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****648.87**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£12.96**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£5.62–£27.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£90K**

£90K/yr · 74K searches

**Growth**

**Bad****-8.0%**

90-day search growth — must beat 0% to launch