---
title: "Buy Again My Orders — £1.9M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/buy-again-my-orders"
last_updated: "2026-07-31T10:45:47.444Z"
locale: en
meta:
description: "Niche score 63/100 · £1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · £1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Buy Again My Orders — £1.9M/yr Amazon UK Niche (2026) - Flapen"
---
# **buy again my orders**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 93Growth 20Conversion 84Competition 80Returns 100Price range 62Avg price 69Brand share 36Review moat 25Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.9M**
£1.9M/yr · 1.4M searches
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Avg price**
**Good****£14.30**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.17–£34.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,279.63**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, buy again my orders is a £1.9M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **buy again my orders market data**
- **Units sold / yr**
- **150K–200K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£2.1M–£2.9M**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#167**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **66%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**12 **▲rising
**Sellers**
**128**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 89%
**Open market**
**12%**
- TENA63% - Always Discreet6% - HAVVIS6% - Triumph5% - ZVZK4% - APTRO4% - Open — no brand owns it (6 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 18 weeks — -9.0% search growth over the last 90 days.
30K20KMar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/buy-again-my-orders/trend)
## **Top buy again my orders search terms**
- **tena pads for women**532K/yr-12.3%11.0% conv. - **buy again my orders**155K/yr-1.8%0.0% conv. - **tena**137K/yr-10.0%5.9% conv. - **tena discreet pads for women**116K/yr-10.0%10.5% conv. - **buy again**101K/yr+1.9%0.1% conv. - **previous orders**91K/yr-9.3%0.0% conv. - **tena pads**57K/yr-1.6%7.3% conv. - **tena lady**47K/yr-2.5%8.8% conv. - **tennant lady pads**34K/yr+12.0%10.7% conv. - **tena lady pads for women**32K/yr-13.4%10.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/buy-again-my-orders/search-terms)
## **Top buy again my orders products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£56K6%£111K9%£167K12%£223K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TENA Discreet Maxi Night Incontinence Pads for Women Specifically Designed for Night Time Protection with Wider Back and Extra Length 48 Count (Pack of 8 x 6) packaging may vary**TENA**£17.66**4.6★5,273 rev](https://www.amazon.co.uk/dp/B06XYJ4PF3) [2**TENA Lights Long Liner 120 Incontinence Liners for Women with Sensitive Skin Breathable and Unscented Liner for Light Bladder Weakness and Incontinence 20 Count (Pack of 6)**TENA**£10.52**4.7★6,912 rev](https://www.amazon.co.uk/dp/B06XYHT94X) [3**TENA Discreet Extra 72 Incontinence Pads (12 x 6 packs) Individually Wrapped for Women with Medium Bladder Weakness Incontinence and Unpredictable Leaks**TENA**£15.27**4.6★9,155 rev](https://www.amazon.co.uk/dp/B06XYJCJYD) [4**TENA Discreet Extra Plus 96 Incontinence Pads Individually Wrapped for Women with Medium to Heavy Bladder Weakness Incontinence and Unpredictable Leaks 16 count (Pack of 6)**TENA**£25.86**4.6★9,155 rev](https://www.amazon.co.uk/dp/B06XYDHPRC) [5**HAVVIS Womens High Waist Knickers Ladies Cotton Briefs Underwear Full Back Coverage Panties Plus Size Multipack (Brief 01-8 Pack - Assorted Colors L)**HAVVIS**£20.78**4.4★13,302 rev](https://www.amazon.co.uk/dp/B08RHLLHWN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Always Discreet Maxi Comfort Incontinence Pads Women Absorbency 9 48 Pads Extra Secure Bladder Weakness Pads for Sensitive Bladder Odour Lock**Always Discreet**£18.80**5,299 rev8mo ago](https://www.amazon.co.uk/dp/B0G38XD4NJ) [**Tena Discreet Ultra Pad Normal Incontinence Pads for Women with Light Bladder Leaks Thinnest Design Ever Specifically Designed for Discreet Protection 8x16p**TENA**£20.44**118 rev9mo ago](https://www.amazon.co.uk/dp/B0FLQ8VG12) [**Tena Discreet Ultra Pad Mini Incontinence Pads for Women with Light Bladder Leaks Thinnest Design Ever Specifically Designed for Discreet Protection 6x20p**TENA**£14.52**2,347 rev9mo ago](https://www.amazon.co.uk/dp/B0FLQ8TZBZ) [**Your Orders Deal of The Day Buy Again Zip up Hoodies for Women UK Lightweight Long Sleeve Sweatshirts With Pocket Casual Hooded Cardigans Autumn Oversized Hoodie Dresses for Women UK Clearance**Angxiwan**£5.57**16 rev1y ago](https://www.amazon.co.uk/dp/B0FCLY4NPY) [**Buy Again My Orders Summer Short Sleeve T-Shirt for Women UK 2025 Fashion Button Up V Neck Tops Dressy Casual Pleated Floral Print Blouse Ladies Elegant Tunic Top Comfy Lightweight Going Out Tee**Generic**£7.43**2 rev1y ago](https://www.amazon.co.uk/dp/B0F9YJN28K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**APTRO Mens Cargo Hiking Shorts Outdoor Lightweight Golf Casual Shorts for Men with 5 Zipper Pockets Grey L**APTRO**£16.30**4.4★**▲ 211%**](https://www.amazon.co.uk/dp/B0DHVN272M) [**Triumph Womens Doreen X Non-Wired Bra White**Triumph**£20.35**4.4★**▲ 211%**](https://www.amazon.co.uk/dp/B0028LQ6ES) [**HAVVIS Womens High Waist Knickers Ladies Cotton Briefs Underwear Full Back Coverage Panties Plus Size Multipack (Brief 01-8 Pack - Assorted Colors L)**HAVVIS**£20.78**4.4★**▲ 211%**](https://www.amazon.co.uk/dp/B08RHLLHWN) [**Lemef 3-Pack Seamless Sports Bra Wirefree Yoga Bra with Removable Pads for Women (3X-Large Black&White&Grey)**Lemef**£13.63**4.3★**▲ 208%**](https://www.amazon.co.uk/dp/B0BYJBTRW1) [**Your Orders Deal of The Day Buy Again Zip up Hoodies for Women UK Lightweight Long Sleeve Sweatshirts With Pocket Casual Hooded Cardigans Autumn Oversized Hoodie Dresses for Women UK Clearance**Angxiwan**£5.57**4.0★**▲ 202%**](https://www.amazon.co.uk/dp/B0FCLY4NPY)
**~~View all trending →~~**
## **What buyers say about buy again my orders**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Excellent value for money”*
**Quality-Overall**16%
*“Perfect pads best on market”*
**Comfort-Overall**12%
*“Very comfortable”*
**Advertised Vs Actual Product**10%
*“As described”*
**Size-Overall**5%
*“Good fit”*
**Absorbency**4%
*“Really absorbent”*
**Ease Of Use**3%
*“Easy to use”*
**Leak-Proof**2%
*“small leaks are easily controlled”*
**Efficiency**2%
*“Functionally efficient”*
**Thickness**1%
*“Reliable as thick”*
### **What buyers complain about **
**Size-Overall**14%
*“.too large”*
**Thickness**11%
*“The pads are extra thick”*
**Leak-Proof**9%
*“there is some leakage”*
**Quality-Overall**8%
*“Pads poor quality”*
**Comfort-Overall**6%
*“its not as comfortable to wear”*
**Value For Money**6%
*“Waste of money”*
**Absorbency**5%
*“not as absorbent”*
**Adhesion/Stickiness**3%
*“not as adhesive”*
**Allergies**3%
*“These make u sore something on them that irritates you”*
**Smell**2%
*“sometimes I recceive a batch that have an awful chemical smell”*
### **Top return reasons **
**Size-Overall**62%
**Advertised Vs Actual Product**5%
**Leak-Proof**4%
**Comfort-Overall**4%
**Thickness**3%
**Length**3%
**Thin**3%
**Waist Fit**2%
**Weight Heavy**1%
**Value For Money**1%
## **Common questions**
- **Is buy again my orders profitable to sell on Amazon United Kingdom?**
- The niche generates £1.9M/yr across 32 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the buy again my orders niche?**
- 12 brands and 128 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in buy again my orders?**
- Top complaints mined from reviews: Size-Overall, Thickness, Leak-Proof. The return rate is 0.1%.
- **What does it cost to enter the buy again my orders niche?**
- Listings span £3.17–£34.44; the average listing price is £14.30 (sweet spot $15–$100). The average incumbent carries 4,280 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**incontinence pants for men**](https://flapen.com/research/uk/health-personal-care/incontinence-pants-for-men)£2.0M/yr-3.4%**Worth a look**- 70 [**incontinence pants women**](https://flapen.com/research/uk/health-personal-care/incontinence-pants-women)£1.6M/yr-12.7%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)