---
title: "Butyrate — £75K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/butyrate"
last_updated: "2026-07-31T09:46:34.858Z"
locale: en
meta:
description: "Niche score 44/100 · £75K/yr market · 45K searches/yr · £17.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £75K/yr market · 45K searches/yr · £17.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Butyrate — £75K/yr Amazon UK Niche (2026) - Flapen"
---
# **butyrate**
**Skip it**
A concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 31Conversion 85Competition 8Returns 99Price range 69Avg price 81Brand share 8Review moat 77Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£17.49**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****462.5**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£7.74–£31.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£75K**
£75K/yr · 45K searches
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, butyrate is a £75K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butyrate market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **£87K–£105K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#273**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- OstroVit40% - BodyBio31% - Aliness12% - OSAVI9% - Ultra Lyte4% - Norsa Pharma3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.
2K1KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/butyrate/trend)
## **Top butyrate search terms**
- **sodium butyrate**26K/yr+6.0%11.6% conv. - **butyrate**15K/yr+4.5%6.0% conv. - **butyrate supplement uk**5K/yr+1.9%8.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/butyrate/search-terms)
## **Top butyrate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£11K30%£23K45%£34K60%£45K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OstroVit Sodium Butyrate 90 caps - Sodium - Vegan - HPMC - Gut & Microbiome**OstroVit**£7.74**4.6★291 rev](https://www.amazon.co.uk/dp/B08BC3JZL9) [2**BodyBio Butyrate - Postbiotic for Gut Health Digestive Support Bloat Gas & Constipation Relief Leaky Gut Repair - Sodium + Butyric Acid Supplement for GI Wellness**BodyBio**£22.81**4.1★151 rev](https://www.amazon.co.uk/dp/B09N4V54XB) [3**Aliness Sodium Butyrate 100 Capsules - Gut Health Supplements with Microcapsule Technology - IBS Relief Supplement for Men & Women - (Butyric Acid)**Aliness**£14.88**4.5★521 rev](https://www.amazon.co.uk/dp/B07PKVB9LW) [4**BodyBio Butyrate Calcium Magnesium - Postbiotic for Gut & Digestive Support**BodyBio**£31.19**4.4★2,657 rev](https://www.amazon.co.uk/dp/B002QO08AU) [5**Osavi Sodium Butyrate SR 960 mg 120 Vegan Capsules | Microencapsulated SustainedRelease Sodium Butyrate | High Butyric Acid Content | Tasteless & Odourless | Vegan GlutenFree SoyFree GMOFree**OSAVI**£15.67**4.8★33 rev](https://www.amazon.co.uk/dp/B0DP4Y4R7R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Norsa Pharma Nucleobutin Forte (60 Capsules) Enteric-Coated Sodium Butyrate with Dietary Nucleotides | Sodium Supplement for Gut Health Bloat Gas Digestive & Immune Support | Palm-Oil Free**Norsa Pharma**£24.74**11 rev9mo ago](https://www.amazon.co.uk/dp/B0FV98B2FR) [**Ultra Lyte Sodium Butyrate 600mg per Serving 80% Butyric Acid 90 Vegan Capsules 45 Servings Advanced Microencapsulated Formula Gut Comfort & Digestive Balance**Ultra Lyte**£9.63**23 rev11mo ago](https://www.amazon.co.uk/dp/B0FN8C7JXH) [**Osavi Sodium Butyrate SR 960 mg 120 Vegan Capsules | Microencapsulated SustainedRelease Sodium Butyrate | High Butyric Acid Content | Tasteless & Odourless | Vegan GlutenFree SoyFree GMOFree**OSAVI**£15.67**33 rev1y ago](https://www.amazon.co.uk/dp/B0DP4Y4R7R) [**Osavi Sodium Butyrate SR 960 mg 60 Vegan Capsules | Microencapsulated SustainedRelease Sodium Butyrate | High Butyric Acid Content | Tasteless & Odourless | Vegan GlutenFree SoyFree GMOFree**OSAVI**£13.29**13 rev1y ago](https://www.amazon.co.uk/dp/B0DP4ZBCDF) [**BodyBio Butyrate - Postbiotic for Gut Health Digestive Support Bloat Gas & Constipation Relief Leaky Gut Repair - Sodium + Butyric Acid Supplement for GI Wellness**BodyBio**£22.81**151 rev4y ago](https://www.amazon.co.uk/dp/B09N4V54XB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Osavi Sodium Butyrate SR 960 mg 120 Vegan Capsules | Microencapsulated SustainedRelease Sodium Butyrate | High Butyric Acid Content | Tasteless & Odourless | Vegan GlutenFree SoyFree GMOFree**OSAVI**£15.67**4.8★**▲ 94%**](https://www.amazon.co.uk/dp/B0DP4Y4R7R) [**Norsa Pharma Nucleobutin Forte (60 Capsules) Enteric-Coated Sodium Butyrate with Dietary Nucleotides | Sodium Supplement for Gut Health Bloat Gas Digestive & Immune Support | Palm-Oil Free**Norsa Pharma**£24.74**4.7★**▲ 70%**](https://www.amazon.co.uk/dp/B0FV98B2FR) [**BodyBio Butyrate Calcium Magnesium - Postbiotic for Gut & Digestive Support**BodyBio**£31.19**4.4★**— 8%**](https://www.amazon.co.uk/dp/B002QO08AU) [**Osavi Sodium Butyrate SR 960 mg 60 Vegan Capsules | Microencapsulated SustainedRelease Sodium Butyrate | High Butyric Acid Content | Tasteless & Odourless | Vegan GlutenFree SoyFree GMOFree**OSAVI**£13.29**4.8★**— 7%**](https://www.amazon.co.uk/dp/B0DP4ZBCDF) [**BodyBio Butyrate - Postbiotic for Gut Health Digestive Support Bloat Gas & Constipation Relief Leaky Gut Repair - Sodium + Butyric Acid Supplement for GI Wellness**BodyBio**£22.81**4.1★**— 0%**](https://www.amazon.co.uk/dp/B09N4V54XB)
**~~View all trending →~~**
## **What buyers say about butyrate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Chewing/Swallowing**9%
*“The capsules are easy to take”*
**Efficiency**8%
*“Working well, without any ill effects noted”*
**Regulates Digestion**8%
*“It helps my gut health, reduce bloating and helps with constipation”*
**Quality-Overall**8%
*“Great quality capsules”*
**Acid Regulator/Stomach Ache Relief**6%
*“Helps my stomach issues”*
**Value For Money**6%
*“which is a decent amount”*
**Ingredients-Overall**6%
*“the overall formula feels clean without unnecessary extras”*
**Allergies**4%
*“I have not experienced any unpleasant aftertaste or irritation”*
**Cough Relief**4%
*“Feel it helped my gut”*
**Advertised Vs Actual Product**4%
*“as described”*
### **What buyers complain about **
**Sour**7%
*“The taste is gross its like vomit very sour”*
**Taste-Overall**7%
*“Taste is horrendous”*
**Advertised Vs Actual Product**7%
*“* None apparent from the listing”*
**Smell**7%
*“Not the nicest smell”*
**Value For Money**5%
*“not cheap either”*
**Dosage**3%
*“Quite expensive, considering that there is only 60 capsules in the box”*
**Side Effects**3%
*“I have had awful gut side effects from medication for many years”*
**Durability**3%
*“it doesnt last”*
**Inflammation**2%
*“inflammation got worse”*
**Functionality-Overall**2%
*“didn't work for me”*
## **Common questions**
- **Is butyrate profitable to sell on Amazon United Kingdom?**
- The niche generates £75K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the butyrate niche?**
- 6 brands and 35 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in butyrate?**
- Top complaints mined from reviews: Sour, Taste-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
- **When does demand for butyrate peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the butyrate niche?**
- Listings span £7.74–£31.19; the average listing price is £17.49 (sweet spot $15–$100). The average incumbent carries 463 reviews — the moat a new listing must climb.
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