---
title: "Reviews — butt plug - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/butt-plug/reviews"
last_updated: "2026-07-31T12:26:52.531Z"
locale: en
meta:
  description: "Niche score 58/100 · £932K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £932K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — butt plug - Flapen"
---

# **butt plug**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 76Growth 23Conversion 32Competition 50Returns 99Price range 52Avg price 57Brand share 61Review moat 90Quality gap 62

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****201.11**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Great****£932K**

£932K/yr · 2.8M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£12.81**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£4.60–£26.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-5.0%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")