---
title: "Burns Kit — £93K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/burns-kit"
last_updated: "2026-07-31T13:06:40.431Z"
locale: en
meta:
description: "Niche score 43/100 · £93K/yr market · 48K searches/yr · £13.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £93K/yr market · 48K searches/yr · £13.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burns Kit — £93K/yr Amazon UK Niche (2026) - Flapen"
---
# **burns kit**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 24Conversion 96Competition 14Returns 100Price range 47Avg price 66Brand share 0Review moat 89Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****225.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.91**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.61–£25.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£93K**
£93K/yr · 48K searches
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, burns kit is a £93K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burns kit market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£111K–£139K**
- units × avg price
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Astroplast45% - St John Ambulance21% - Reliance Medical15% - Safety First Aid Group15% - Apex First Aid4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.
1K600Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/burns-kit/trend)
## **Top burns kit search terms**
- **burns kit**23K/yr+0.4%12.7% conv. - **burn kit**9K/yr-3.4%11.5% conv. - **burns first aid kit**6K/yr+13.5%11.3% conv. - **burn kit first aid**4K/yr+21.3%11.8% conv. - **burns kit first aid**4K/yr-36.0%16.8% conv. - **first aid burns kit**3K/yr-6.2%9.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/burns-kit/search-terms)
## **Top burns kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£19K30%£28K40%£37K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Astroplast First Aid Burns Dispenser in Compact Red Piccolo Box - Refillable First Aid Kit with Burn Gel Gloves and Burn Dressings - Essential Medical Equipment for Home Workplace or Car**Astroplast**£9.45**4.8★224 rev](https://www.amazon.co.uk/dp/B08FN64RJG) [2**St John Ambulance and Burnshield Standard Burns First Aid Kit**St John Ambulance**£11.85**4.6★70 rev](https://www.amazon.co.uk/dp/B08MTY6CTW) [3**Safety First Aid Group Evolution Plus HypaSoothe Emergency Burns First Aid Kit Small with Burns Gels and Dressings - for Home Workplace Workshop Catering environments**Safety First Aid Group**£13.19**4.6★62 rev](https://www.amazon.co.uk/dp/B0CVB54LXV) [4**Astroplast 1044229 Wallace Cameron Micro Burns First Aid Kit Orange**Astroplast**£3.61**4.4★299 rev](https://www.amazon.co.uk/dp/B004JFPEJ4) [5**Reliance Medical Burn First Aid Kit - Red Stockholm Bag Revolutionary Relabel Dressings Ideal for Kitchens and Hazard Areas**Reliance Medical**£16.74**4.8★452 rev](https://www.amazon.co.uk/dp/B001MG6WIK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Premium Burns First Aid Kit Bag - Fully Stocked in Red Burns Bag with Compartments Containing Burns Gel Burns Dressings Bandages Scissors**Apex First Aid**£15.16**10 rev1y ago](https://www.amazon.co.uk/dp/B0F4XZ57R9) [**Safety First Aid Group Evolution Plus HypaSoothe Emergency Burns First Aid Kit Small with Burns Gels and Dressings - for Home Workplace Workshop Catering environments**Safety First Aid Group**£13.19**62 rev2y ago](https://www.amazon.co.uk/dp/B0CVB54LXV) [**Safety First Aid Group Evolution Plus HypaSoothe Emergency Burns First Aid Kit Medium with Burns Gels and Dressings - - for Home Workplace Workshop Catering environments**Safety First Aid Group**£25.04**62 rev2y ago](https://www.amazon.co.uk/dp/B0CVB24KMV) [**St John Ambulance and Burnshield Standard Burns First Aid Kit**St John Ambulance**£11.85**70 rev5y ago](https://www.amazon.co.uk/dp/B08MTY6CTW) [**Astroplast First Aid Burns Dispenser in Compact Red Piccolo Box - Refillable First Aid Kit with Burn Gel Gloves and Burn Dressings - Essential Medical Equipment for Home Workplace or Car**Astroplast**£9.45**224 rev6y ago](https://www.amazon.co.uk/dp/B08FN64RJG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Astroplast 1044229 Wallace Cameron Micro Burns First Aid Kit Orange**Astroplast**£3.61**4.4★**▲ 27%**](https://www.amazon.co.uk/dp/B004JFPEJ4) [**Reliance Mediacal REL141 Mini Burns First Aid Kit Mini Vinyl Pouch**Reliance Medical**£7.84**4.8★**▲ 13%**](https://www.amazon.co.uk/dp/B004IZAGS4) [**BurnSoothe Burn First Aid Kit In Orange Compact Aura Box First Aid Emergency Burn Kit - Modern Comprehensive Burns Kit. Ideal For Smaller Work Environments (Box Size: 20.5cmh X 20cmw X 6.5cmd)**Reliance Medical**£16.87**4.8★**— 10%**](https://www.amazon.co.uk/dp/B01BVV2O6E) [**St John Ambulance and Burnshield Standard Burns First Aid Kit**St John Ambulance**£11.85**4.6★**— 6%**](https://www.amazon.co.uk/dp/B08MTY6CTW) [**Reliance Medical First Aid Kit Standard Burn Aid Kit in Aura Box - Includes Gel Soaked Dressings Ideal for Treating Burns Scalds Sunburn Complete Dressing Kit for Emergency Care**Reliance Medical**£19.34**4.6★**— 5%**](https://www.amazon.co.uk/dp/B002R64KI8)
**~~View all trending →~~**
## **What buyers say about burns kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**38%
*“Good value”*
**Quality-Overall**15%
*“Great product perfect for our business”*
**Compactness**15%
*“Good and compact first aid kid wth good quality components”*
**Size-Overall**13%
*“the bag is perfect size”*
**Strength**5%
*“Very sturdy case makes up for the lack of contents”*
**Portability**5%
*“Good item to carry in vehicle. kept in my motorbike top box - permanent feature”*
**Ease Of Use**3%
*“Super useful to have around”*
### **What buyers complain about **
**Advertised Vs Actual Product**75%
*“Not a Burn Kit as pictured”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is burns kit profitable to sell on Amazon United Kingdom?**
- The niche generates £93K/yr across 10 tracked products. 90-day search growth is -2.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the burns kit niche?**
- 5 brands and 37 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in burns kit?**
- Top complaints mined from reviews: Advertised Vs Actual Product. The return rate is 0.1%.
- **When does demand for burns kit peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the burns kit niche?**
- Listings span £3.61–£25.04; the average listing price is £13.91 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.
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