---
title: "Burn Gel — £88K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/burn-gel"
last_updated: "2026-07-31T08:59:11.270Z"
locale: en
meta:
description: "Niche score 47/100 · £88K/yr market · 89K searches/yr · £5.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £88K/yr market · 89K searches/yr · £5.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burn Gel — £88K/yr Amazon UK Niche (2026) - Flapen"
---
# **burn gel**
**Skip it**
Prices mostly outside the sweet spot ($2.63–$10.30) — this niche doesn't clear our bar today.
Market size 22Growth 44Conversion 98Competition 38Returns 100Price range 0Avg price 16Brand share 44Review moat 82Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****360.63**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+15.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£88K**
£88K/yr · 89K searches
**Avg price**
**Bad****£5.73**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.63–£10.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, burn gel is a £88K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burn gel market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£86K–£115K**
- units × avg price
- **Conversion rate**
- **17.2%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**43**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**16%**
- Safety First Aid Group36% - Qualicare15% - IndustraCare12% - RedRelief8% - General Medi7% - SHB5% - Open — no brand owns it (5 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.3% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/burn-gel/trend)
## **Top burn gel search terms**
- **burn gel**72K/yr+10.9%14.9% conv. - **burn spray**8K/yr+33.6%10.0% conv. - **burns gel**6K/yr+52.6%12.9% conv. - **burn spray first aid**3K/yr+20.4%14.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/burn-gel/search-terms)
## **Top burn gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£18K30%£26K40%£35K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Safety First Aid Group HypaSoothe Emergency Burn Gel 50g Bottle**Safety First Aid Group**£4.46**4.6★579 rev](https://www.amazon.co.uk/dp/B0BZP7SPXV) [2**Qualicare 3.5g Burns Scalds Emergency First Aid Treatment Gel Sachets 25 Pack**Qualicare**£5.43**4.6★474 rev](https://www.amazon.co.uk/dp/B07GH39JNM) [3**Safety First Aid Group HypaSoothe Emergency Burn Gel 6g Sachets Pack 20**Safety First Aid Group**£7.21**4.6★579 rev](https://www.amazon.co.uk/dp/B0CHMNCXC6) [4**IndustraCare 25 Pack Sterile Compact 3.5g Burns/Scalds/Sunburn Sachet Blots Emergency First Aid Gel Rapid Treatment Soothes & Cools**IndustraCare**£6.62**4.8★65 rev](https://www.amazon.co.uk/dp/B0DGDC21KF) [5**RedRelief Emergency Burn Gel 120ml Bottle - Soothing and Cooling Gel Dressing for Burns Scalds and Sunburn**RedRelief**£5.84**4.6★976 rev](https://www.amazon.co.uk/dp/B0839FX1NC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**IndustraCare Emergency First Aid Burns Care Scalds Sunburn Dressings Cooling Gel - 120ml Bottle**IndustraCare**£4.74**4 rev5mo ago](https://www.amazon.co.uk/dp/B0GL9G5VW7) [**Burn Gel Soothing and Cooling Gel Dressing for Burns Suitable for All Skin Types Wound Body Cream**VNEUOL**£7.72**21 rev7mo ago](https://www.amazon.co.uk/dp/B0G4CR8BCK) [**IndustraCare 10 Pack Sterile Compact 3.5g Burns/Scalds/Sunburn Sachet Blots Emergency First Aid Gel Rapid Treatment Soothes & Cools**IndustraCare**£4.08**93 rev1y ago](https://www.amazon.co.uk/dp/B0DGFBNPTP) [**IndustraCare 25 Pack Sterile Compact 3.5g Burns/Scalds/Sunburn Sachet Blots Emergency First Aid Gel Rapid Treatment Soothes & Cools**IndustraCare**£6.62**65 rev1y ago](https://www.amazon.co.uk/dp/B0DGDC21KF) [**Safety First Aid Group HypaSoothe Emergency Burn Gel 6g Sachets Pack 20**Safety First Aid Group**£7.21**579 rev2y ago](https://www.amazon.co.uk/dp/B0CHMNCXC6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**IndustraCare Emergency First Aid Burns Care Scalds Sunburn Dressings Cooling Gel - 120ml Bottle**IndustraCare**£4.74**5.0★**▲ 131%**](https://www.amazon.co.uk/dp/B0GL9G5VW7) [**Burn Gel Soothing and Cooling Gel Dressing for Burns Suitable for All Skin Types Wound Body Cream**VNEUOL**£7.72**4.4★**▲ 86%**](https://www.amazon.co.uk/dp/B0G4CR8BCK) [**AeroBurn Burn Spray 50ml**Aero Healthcare**£4.94**4.6★**▲ 72%**](https://www.amazon.co.uk/dp/B06XC823DC) [**Safety First Aid Group HypaSoothe Emergency Burn Gel 50g Bottle**Safety First Aid Group**£4.46**4.6★**▲ 43%**](https://www.amazon.co.uk/dp/B0BZP7SPXV) [**RedRelief Burn Gel Sachets 3.5g - Pack of 20**RedRelief**£4.96**4.6★**▲ 13%**](https://www.amazon.co.uk/dp/B0791MKFV6)
**~~View all trending →~~**
## **What buyers say about burn gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Excellent product”*
**Efficiency**18%
*“Works well”*
**Value For Money**11%
*“Reasonably priced”*
**Ease Of Use**11%
*“Easy to use”*
**Advertised Vs Actual Product**6%
*“Does the job”*
**Fever Relief**6%
*“Good for small burns”*
**Joint Pain**3%
*“Sue P. Saved my leg suggeat to keep in i do”*
**Soothing Effect**3%
*“very useful and soothing on skin”*
**Suitability Combination Skin**3%
*“Yes I use it lots good for skin”*
**Spray/Flow**3%
*“Good quality spray”*
### **What buyers complain about **
**Contamination**33%
*“not sure if contaminated with”*
**Allergies**33%
*“After being bitten numerous times by the dreaded, ‘ Gnat's, midges, Mozzies ‘...leaving me itching like crazy...just one small dollop rubbed on each bite of this stuff”*
**Smell**33%
*“I normally didn't anything with strong scent on burns to hurt more”*
### **Top return reasons **
**Value For Money**20%
**Advertised Vs Actual Product**10%
**Ease Of Use**10%
**Functionality-Overall**10%
**Thin**10%
**Product Condition**10%
**Certifications**10%
**Adhesion/Stickiness**5%
**Flammable**5%
**Defective Material/Parts**5%
## **Common questions**
- **Is burn gel profitable to sell on Amazon United Kingdom?**
- The niche generates £88K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the burn gel niche?**
- 11 brands and 43 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in burn gel?**
- Top complaints mined from reviews: Contamination, Allergies, Smell. The return rate is 0.1%.
- **When does demand for burn gel peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the burn gel niche?**
- Listings span £2.63–£10.30; the average listing price is £5.73 (sweet spot $15–$100). The average incumbent carries 361 reviews — the moat a new listing must climb.
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