---
title: "Burn Dressings — £57K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/burn-dressings"
last_updated: "2026-07-31T08:14:37.977Z"
locale: en
meta:
description: "Niche score 48/100 · £57K/yr market · 89K searches/yr · £6.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £57K/yr market · 89K searches/yr · £6.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burn Dressings — £57K/yr Amazon UK Niche (2026) - Flapen"
---
# **burn dressings**
**Skip it**
Prices mostly outside the sweet spot ($3.09–$13.30) — this niche doesn't clear our bar today.
Market size 14Growth 50Conversion 84Competition 52Returns 99Price range 0Avg price 19Brand share 47Review moat 76Quality gap 28
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****484.45**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+19.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.94**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£57K**
£57K/yr · 89K searches
**Price range**
**Bad****£3.09–£13.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, burn dressings is a £57K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burn dressings market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£69K–£87K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **64%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 99%
**Open market**
**19%**
- Safety First Aid Group34% - Burnshield13% - RedRelief11% - Qualicare10% - SHB7% - Dimora4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.8% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/burn-dressings/trend)
## **Top burn dressings search terms**
- **burn dressings**45K/yr+25.9%7.7% conv. - **burn dressing**15K/yr+4.9%9.9% conv. - **burns dressing**13K/yr+31.9%7.9% conv. - **burn gel dressing**5K/yr+8.9%13.6% conv. - **burnshield hydrogel**4K/yr+58.3%11.8% conv. - **burnshield**5K/yr+7.6%11.4% conv. - **burn dressing first aid**3K/yr-42.7%17.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/burn-dressings/search-terms)
## **Top burn dressings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£11K30%£17K40%£23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Safety First Aid Group Group HypaSoothe Emergency Burn Dressings 10x10 Sterile - Pack of 5**Safety First Aid Group**£7.07**4.6★579 rev](https://www.amazon.co.uk/dp/B0C1CG1BWK) [2**Burnshield SJA75318 Premium Sterile Emergency Burn Dressing White 4x4 (10cm x 10cm)Cools The Burn**Burnshield**£3.09**4.6★1,050 rev](https://www.amazon.co.uk/dp/B002SX97G0) [3**Qualicare Medium Size 10cm x 10cm Non Adherent Burns Scalds Dressings 5 Pack**Qualicare**£5.50**4.7★657 rev](https://www.amazon.co.uk/dp/B07GH3N5TF) [4**(BOX OF 10) First Aid Burn Gel Dressing 10cm x 10cm Medium Size - Emergency Burncare for Scolds & Burns**SHB**£10.44**4.7★141 rev](https://www.amazon.co.uk/dp/B07RPP52ST) [5**Safety First Aid Group HypaSoothe Burn Plasters Sterile Hypoallergenic Pack of 10 (Assorted)**Safety First Aid Group**£7.31**4.5★760 rev](https://www.amazon.co.uk/dp/B08F5DF7PB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hydrogel Dressing 2 × 2 In-20 PCS Waterproof Wound Dressing Wound Protection & Repair Patch Suitable for Burns Ulcers and Traumatic Wounds Breathable Gentle and Non Irritating Pads**LIXINGLY**£7.88**5 rev6mo ago](https://www.amazon.co.uk/dp/B0GFSKK465) [**Dimora Hydrocolloid Dressing Waterproof Self-Adhesive Wound Patches for Burns Cuts Blisters & Sensitive Skin Transparent Flexible & Latex-Free 7.5cm x 7.5cm 0.3mm Thickness (10 Pack)**Dimora**£10.86**193 rev1y ago](https://www.amazon.co.uk/dp/B0F7L4HTT9) [**IndustraCare 10 Pack Sterile Compact 3.5g Burns/Scalds/Sunburn Sachet Blots Emergency First Aid Gel Rapid Treatment Soothes & Cools**IndustraCare**£4.08**93 rev1y ago](https://www.amazon.co.uk/dp/B0DGFBNPTP) [**IndustraCare 25 Pack Sterile Compact 3.5g Burns/Scalds/Sunburn Sachet Blots Emergency First Aid Gel Rapid Treatment Soothes & Cools**IndustraCare**£6.62**65 rev1y ago](https://www.amazon.co.uk/dp/B0DGDC21KF) [**Opti-Heal Hydration Multi Purpose Dressing - Neo G Burn Dressings Hydrogel Wound Dressings Adhesive for Burns Cuts Pressure Sores Ulcer Treatment - 10x8 cm 3 Pcs**Opti-heal**£7.56**51 rev2y ago](https://www.amazon.co.uk/dp/B0D54PCW54)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hydrogel Dressing 2 × 2 In-20 PCS Waterproof Wound Dressing Wound Protection & Repair Patch Suitable for Burns Ulcers and Traumatic Wounds Breathable Gentle and Non Irritating Pads**LIXINGLY**£7.88**5.0★**▲ 177%**](https://www.amazon.co.uk/dp/B0GFSKK465) [**Safe + Sound Sterile Burn Dressing Kit 76.5 g**Safe + Sound**£4.18**4.0★**▲ 98%**](https://www.amazon.co.uk/dp/B07S8PDD1X) [**RedRelief Wound Dressing Pack of 10 10x10cm Cooling and Soothing Burn Dressings Sterile Moist Gel Structure 10 Count**RedRelief**£13.30**4.5★**▲ 53%**](https://www.amazon.co.uk/dp/B01MZX8T24) [**Safety First Aid Group Group HypaSoothe Burn Dressing 20cm x 20cm**Safety First Aid Group**£7.31**4.6★**▲ 41%**](https://www.amazon.co.uk/dp/B0CVJMX25K) [**Emergency Burn care hydro gel with natural tea tree oil - 125ml**Burnshield**£7.94**4.5★**▲ 36%**](https://www.amazon.co.uk/dp/B002R6B0PY)
**~~View all trending →~~**
## **What buyers say about burn dressings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Excellent product”*
**Ease Of Use**13%
*“Easy to use”*
**Advertised Vs Actual Product**11%
*“As described”*
**Adhesion/Stickiness**7%
*“stick well enough”*
**Value For Money**5%
*“Good value for money”*
**Size-Overall**3%
*“Multiples sizes give great flexibility”*
**Cutting/Trimming**3%
*“They are easily cut to whatever size you require”*
**Skin Health**3%
*“This morning, although the skin is still damaged and dry, most of the redness has faded and the pain is minimal”*
**Efficiency**3%
*“Works really good”*
**Ease Of Application**2%
*“Application was easy enough”*
### **What buyers complain about **
**Adhesion/Stickiness**13%
*“Poor quality- rubbish adhesion”*
**Moist/Dry**8%
*“Some areas on the sponge are dry”*
**Allergies**8%
*“Her skin was raw and peeling”*
**Size-Overall**7%
*“Not fit for purpose so dont waste your money”*
**Ease Of Use**6%
*“Bit difficult to open”*
**Thickness**6%
*“found to be too thick”*
**Water Resistance**4%
*“Not water proof”*
**Product Condition**4%
*“Product previously opened”*
**Smell**4%
*“I normally didn't anything with strong scent on burns to hurt more”*
**Leak-Proof**3%
*“there was escape of the gel contents contaminating all items”*
### **Top return reasons **
**Adhesion/Stickiness**22%
**Size-Overall**18%
**Water Resistance**10%
**Functionality-Overall**8%
**Compatibility-Overall**7%
**Value For Money**7%
**Joint Pain**5%
**Ease Of Use**3%
**Certifications**2%
**Breathability**2%
## **Common questions**
- **Is burn dressings profitable to sell on Amazon United Kingdom?**
- The niche generates £57K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the burn dressings niche?**
- 14 brands and 51 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in burn dressings?**
- Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Allergies. The return rate is 0.2%.
- **When does demand for burn dressings peak?**
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the burn dressings niche?**
- Listings span £3.09–£13.30; the average listing price is £6.94 (sweet spot $15–$100). The average incumbent carries 484 reviews — the moat a new listing must climb.
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