---
title: "Search terms — burn cream - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/burn-cream/search-terms"
last_updated: "2026-07-31T17:18:34.866Z"
locale: en
meta:
  description: "Niche score 38/100 · £56K/yr market · 64K searches/yr · £4.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · £56K/yr market · 64K searches/yr · £4.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — burn cream - Flapen"
---

# **burn cream**

**Skip it**

Prices mostly outside the sweet spot ($3.31–$7.72) — this niche doesn't clear our bar today.

Market size 14Growth 52Conversion 99Competition 10Returns 100Price range 0Avg price 13Brand share 12Review moat 45Quality gap 25

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****18.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+22.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,996.56**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£56K**

£56K/yr · 64K searches

**Avg price**

**Bad****£4.82**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****89%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****£3.31–£7.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100