---
title: "Burn Cream — £56K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/burn-cream"
last_updated: "2026-07-31T08:58:55.682Z"
locale: en
meta:
description: "Niche score 38/100 · £56K/yr market · 64K searches/yr · £4.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £56K/yr market · 64K searches/yr · £4.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burn Cream — £56K/yr Amazon UK Niche (2026) - Flapen"
---
# **burn cream**
**Skip it**
Prices mostly outside the sweet spot ($3.31–$7.72) — this niche doesn't clear our bar today.
Market size 14Growth 52Conversion 99Competition 10Returns 100Price range 0Avg price 13Brand share 12Review moat 45Quality gap 25
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+22.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,996.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£56K**
£56K/yr · 64K searches
**Avg price**
**Bad****£4.82**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£3.31–£7.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, burn cream is a £56K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burn cream market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **£48K–£60K**
- units × avg price
- **Conversion rate**
- **18.1%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**2%**
- Acriflex47% - Savlon29% - Safety First Aid Group10% - VNEUOL6% - RedRelief4% - General Medi3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.5% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/burn-cream/trend)
## **Top burn cream search terms**
- **burn cream**32K/yr+8.1%11.6% conv. - **acriflex burn cream**9K/yr+60.8%25.7% conv. - **acriflex**6K/yr+64.4%18.3% conv. - **burn cream first aid**5K/yr-2.0%13.6% conv. - **savlon burns and scalds cream**4K/yr+68.7%23.9% conv. - **cream for burns**3K/yr+52.6%10.9% conv. - **burns cream**3K/yr+3.1%10.3% conv. - **flamazine cream for burns**3K/yr+21.6%4.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/burn-cream/search-terms)
## **Top burn cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£8K30%£17K45%£25K60%£34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Acriflex Cream For Burns 30g**Acriflex**£3.96**4.5★669 rev](https://www.amazon.co.uk/dp/B001E19730) [2**Savlon Burns & Scalds 0.25% w/w Cream First Aid Treatment to Provide Effective Relief for Minor Burns Scalds and Sunburn Blisters (30g 1 pack)**Savlon**£3.74**4.7★311 rev](https://www.amazon.co.uk/dp/B07SBY1XYC) [3**Safety First Aid Group HypaSoothe Emergency Burn Gel 50g Bottle**Safety First Aid Group**£4.46**4.6★579 rev](https://www.amazon.co.uk/dp/B0BZP7SPXV) [4**Acriflex Antiseptic Burns Cream Effective Relief from Minor Burns and Scalds Scratches Cuts Abrasions Sunburn Blisters and Infected Cracked Skin Non-Sticky 1 x 30g**Acriflex**£4.01**4.6★1,223 rev](https://www.amazon.co.uk/dp/B003NVMGE6) [5**Burn Gel Soothing and Cooling Gel Dressing for Burns Suitable for All Skin Types Wound Body Cream**VNEUOL**£7.72**4.4★21 rev](https://www.amazon.co.uk/dp/B0G4CR8BCK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Burn Gel Soothing and Cooling Gel Dressing for Burns Suitable for All Skin Types Wound Body Cream**VNEUOL**£7.72**21 rev7mo ago](https://www.amazon.co.uk/dp/B0G4CR8BCK) [**Burn Gel - 25 Packs First Aid Burns Care Scalds Sunburn Dressings Cooling Gel**General Medi**£6.62**195 rev2y ago](https://www.amazon.co.uk/dp/B0CFTV1BZB) [**Savlon Burns & Scalds 0.25% w/w Cream First Aid Treatment to Provide Effective Relief for Minor Burns Scalds and Sunburn Blisters (30g 1 pack)**Savlon**£3.74**311 rev2y ago](https://www.amazon.co.uk/dp/B07SBY1XYC) [**Safety First Aid Group HypaSoothe Emergency Burn Gel 50g Bottle**Safety First Aid Group**£4.46**579 rev3y ago](https://www.amazon.co.uk/dp/B0BZP7SPXV) [**RedRelief Emergency Burn Gel 120ml Bottle - Soothing and Cooling Gel Dressing for Burns Scalds and Sunburn**RedRelief**£5.84**976 rev6y ago](https://www.amazon.co.uk/dp/B0839FX1NC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Burn Gel Soothing and Cooling Gel Dressing for Burns Suitable for All Skin Types Wound Body Cream**VNEUOL**£7.72**4.4★**▲ 79%**](https://www.amazon.co.uk/dp/B0G4CR8BCK) [**Acriflex Cream For Burns 30g**Acriflex**£3.96**4.5★**▲ 24%**](https://www.amazon.co.uk/dp/B001E19730) [**Safety First Aid Group HypaSoothe Emergency Burn Gel 50g Bottle**Safety First Aid Group**£4.46**4.6★**— 9%**](https://www.amazon.co.uk/dp/B0BZP7SPXV) [**Savlon Burns & Scalds 0.25% w/w Cream First Aid Treatment to Provide Effective Relief for Minor Burns Scalds and Sunburn Blisters (30g 1 pack)**Savlon**£3.74**4.7★**— 9%**](https://www.amazon.co.uk/dp/B07SBY1XYC) [**Burn Gel - 25 Packs First Aid Burns Care Scalds Sunburn Dressings Cooling Gel**General Medi**£6.62**4.6★**— 9%**](https://www.amazon.co.uk/dp/B0CFTV1BZB)
**~~View all trending →~~**
## **What buyers say about burn cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent cream”*
**Value For Money**14%
*“Good price”*
**Advertised Vs Actual Product**11%
*“Does the job”*
**Ease Of Use**9%
*“Easy to use”*
**Efficiency**8%
*“Effective”*
**Skin Health**7%
*“Really good skin healing cream”*
**Allergies**5%
*“hasnt caused irritation”*
**Sensitivity-Overall**4%
*“Anti rash cream for my baby”*
**Strength**3%
*“effective”*
**Itch Relief**2%
*“Suppose good for nappy rash”*
### **What buyers complain about **
**Allergies**25%
*“My hand was inflamed, swollen, a rash formed and my skin began weeping”*
**Value For Money**13%
*“The cheapness of it is a giveaway”*
**Residue**8%
*“leaves lots of residue”*
**Contamination**7%
*“not sure if contaminated with”*
**Texture/Consistency-Overall**5%
*“Now, I know it looks creamy,”*
**Pain Relief-Overall**4%
*“Just a tiny bit of this cream rubs into a large dry patch on my lower leg which gets quite sore if I leave it untreated”*
**Hard Feel**4%
*“Did nothing for the rough”*
**Taste-Overall**4%
*“it doesn't taste as good as it looks”*
**Thickness**3%
*“Its quite a thick cream”*
**Size-Overall**2%
*“50 grams is a bit larger than I would want”*
### **Top return reasons **
**Value For Money**50%
**Advertised Vs Actual Product**25%
**Certifications**25%
## **Common questions**
- **Is burn cream profitable to sell on Amazon United Kingdom?**
- The niche generates £56K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the burn cream niche?**
- 7 brands and 85 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in burn cream?**
- Top complaints mined from reviews: Allergies, Value For Money, Residue. The return rate is 0.1%.
- **When does demand for burn cream peak?**
- Demand peaks in Aug–Sep; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the burn cream niche?**
- Listings span £3.31–£7.72; the average listing price is £4.82 (sweet spot $15–$100). The average incumbent carries 1,997 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)