---
title: "Trend — bug killer - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/bug-killer/trend"
last_updated: "2026-07-31T20:45:46.906Z"
locale: en
meta:
  description: "Niche score 51/100 · £94K/yr market · 162K searches/yr. Prices mostly outside the sweet spot ($3.73–$14.30) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £94K/yr market · 162K searches/yr. Prices mostly outside the sweet spot ($3.73–$14.30) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — bug killer - Flapen"
---

# **bug killer**

**Worth a look**

Shows low returns (0.1%), but prices mostly outside the sweet spot ($3.73–$14.30) keeps it on the watch list.

Market size 23Growth 96Conversion 82Competition 22Returns 100Price range 0Avg price 19Brand share 31Review moat 25Quality gap 62

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Growth**

**Incredible****+137.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,707.69**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£94K**

£94K/yr · 162K searches

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£6.71**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.73–£14.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")