---
title: "Brush Head — £10.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/brush-head"
last_updated: "2026-07-31T08:57:01.316Z"
locale: en
meta:
description: "Niche score 52/100 · £10.3M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £10.3M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Brush Head — £10.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **brush head**
**Worth a look**
Shows a $10.3M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 100Growth 21Conversion 99Competition 33Returns 98Price range 39Avg price 52Brand share 4Review moat 20Quality gap 30
**Market size**
**Incredible****£10.3M**
£10.3M/yr · 4.4M searches
**Conversion**
**Incredible****19.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£12.26**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£5.72–£20.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,900.29**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, brush head is a £10.3M/yr Amazon United Kingdom market (4.4M searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brush head market data**
- **Units sold / yr**
- **600K–800K**
- avg 30,000–40,000/product
- **Revenue / yr**
- **£7.4M–£9.8M**
- units × avg price
- **Conversion rate**
- **19.1%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**211**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 99%
**Open market**
**0%**
- Oral-B75% - Yanaboo13% - genkent7% - Dentia2% - Betterchoi2% - Banavos2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/brush-head/trend)
## **Top brush head search terms**
- **oral b toothbrush head**2.6M/yr-6.9%14.8% conv. - **toothbrush head**559K/yr-4.3%13.8% conv. - **electric toothbrush head**210K/yr-11.5%15.1% conv. - **toothbrush heads**140K/yr-1.2%12.0% conv. - **oral b toothbrush heads**131K/yr-0.2%12.0% conv. - **oral b brush heads**94K/yr+2.2%13.3% conv. - **braun toothbrush heads oral b**98K/yr-12.1%18.3% conv. - **electric toothbrush heads**78K/yr-17.2%13.4% conv. - **oral b electric toothbrushes heads**92K/yr-27.9%13.6% conv. - **oral b heads**70K/yr-0.6%12.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/brush-head/search-terms)
## **Top brush head products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£1.0M20%£2.1M30%£3.1M40%£4.1M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B Pro Cross Action Original Electric Toothbrush Heads 4 Count - X-Shape & Angled Bristles Deep Plaque Removal Replacement Brush Heads**Oral-B**£8.35**4.7★23,385 rev](https://www.amazon.co.uk/dp/B0C1H5XK7D) [2**Oral-B Pro Cross Action Electric Toothbrush Head Electric Toothbrush Heads X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 4 Toothbrush Heads Black Replacement Heads**Oral-B**£8.47**4.7★33,690 rev](https://www.amazon.co.uk/dp/B0C1H4M1YD) [3**Oral B Compatible Toothbrush Head Yanaboo Replacement Brush Heads for Most Braun Oral B Electric Toothbrushes of Vitality Pro Smart Genius Series Precision Clean and Plaque Removal (8 Pack in White)**Yanaboo**£5.72**4.4★17,308 rev](https://www.amazon.co.uk/dp/B07BTR5353) [4**Oral-B Pro Precision Clean Electric Toothbrush Head X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 8 Toothbrush Heads White**Oral-B**£13.16**4.6★15,448 rev](https://www.amazon.co.uk/dp/B0C1H6SM8S) [5**Oral B Compatible Toothbrush Head GENKENT Replacement Toothbrush Heads 12 Pcs Professional Electric Brush Heads Compatible with Oral B Replacement Heads Refill 7000/Pro 1000/9600/500/3000/8000**genkent**£5.90**4.5★15,739 rev](https://www.amazon.co.uk/dp/B00RCK2JCI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oral-B Pro Precision Clean Toothbrush Heads Pack of 8 Counts Suitable for Mailbox**Oral-B**£12.75**23 rev8mo ago](https://www.amazon.co.uk/dp/B0FY63XZLZ) [**Oral-B Pro Cross Action Original Electric Toothbrush Heads 4 Count - X-Shape & Angled Bristles Deep Plaque Removal Replacement Brush Heads**Oral-B**£8.35**23,385 rev3y ago](https://www.amazon.co.uk/dp/B0C1H5XK7D) [**Oral-B Pro Cross Action Electric Toothbrush Head Electric Toothbrush Heads X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 4 Toothbrush Heads Black Replacement Heads**Oral-B**£8.47**33,690 rev3y ago](https://www.amazon.co.uk/dp/B0C1H4M1YD) [**Oral-B Pro Precision Clean Electric Toothbrush Head X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 8 Toothbrush Heads White**Oral-B**£13.16**15,448 rev3y ago](https://www.amazon.co.uk/dp/B0C1H6SM8S) [**Oral-B Precision Clean 4ct**Oral-B**£7.99**15,448 rev3y ago](https://www.amazon.co.uk/dp/B0C1H1D3Y1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oral-B Pro Precision Clean Toothbrush Heads Pack of 8 Counts Suitable for Mailbox**Oral-B**£12.75**4.0★**▲ 391%**](https://www.amazon.co.uk/dp/B0FY63XZLZ) [**Oral-B Pro Precision Clean Toothbrush Heads Pack of 10 Counts Suitable for Mailbox**Oral-B**£16.26**4.6★**▲ 253%**](https://www.amazon.co.uk/dp/B0BWNSQDC1) [**8 Pack Toothbrush Heads for Oral-B Braun Electric Toothbrushes Family Pack Precision Clean Replacement Toothbrush Head by Dentia**Dentia**£6.80**4.4★**▲ 81%**](https://www.amazon.co.uk/dp/B09N4TMY4T) [**Banavos Toothbrush Head Compatible with Oral B Braun Electric Toothbrushes Classic Replacement Brush Heads for Professional Care and Vitality Pro Smart Genius 12 Pack with 4 Hygienic Caps**Banavos**£6.62**4.5★**▲ 59%**](https://www.amazon.co.uk/dp/B07TXW2SQB) [**Oral-B iO Series Ultimate Clean Replacement Brush Heads 4 Count Black - Original Round Electric Toothbrush Heads Crisscross Bristles Deep Cleaning Plaque Removal**Oral-B**£19.28**4.5★**▲ 58%**](https://www.amazon.co.uk/dp/B0976Z94V2)
**~~View all trending →~~**
## **What buyers say about brush head**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“less expensive”*
**Oral Hygiene**24%
*“Perfect for teeth”*
**Quality-Overall**15%
*“Best quality”*
**Advertised Vs Actual Product**10%
*“Does what it promises”*
**Size-Overall**9%
*“True fit”*
**Cleansing**2%
*“Clean teeth”*
**Ease Of Cleaning**2%
*“Really effective cleaning”*
**Efficiency**1%
*“Do the job”*
**Soft Feel**1%
*“Nice softness”*
**Tooth Brightening**1%
*“They are great for your teeth”*
### **What buyers complain about **
**Oral Hygiene**18%
*“not great on gums”*
**Size-Overall**11%
*“they are small”*
**Quality-Overall**11%
*“not the same quality as the original -”*
**Color**7%
*“Wrong colour/not as described”*
**Value For Money**7%
*“very expensive”*
**Durability**7%
*“Fell apart”*
**Hard Feel**5%
*“The bristles were also very hard”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Compatibility-Overall**3%
*“not compatible”*
**Tooth Sensitivity**2%
*“caused my gums to bleed”*
### **Top return reasons **
**Size-Overall**49%
**Compatibility-Overall**27%
**Oral Hygiene**5%
**Advertised Vs Actual Product**4%
**Quality-Overall**2%
**Functionality-Overall**2%
**Color**1%
**Defective Material/Parts**1%
**Value For Money**1%
**Hard Feel**1%
## **Common questions**
- **Is brush head profitable to sell on Amazon United Kingdom?**
- The niche generates £10.3M/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the brush head niche?**
- 6 brands and 211 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in brush head?**
- Top complaints mined from reviews: Oral Hygiene, Size-Overall, Quality-Overall. The return rate is 0.4%.
- **When does demand for brush head peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the brush head niche?**
- Listings span £5.72–£20.89; the average listing price is £12.26 (sweet spot $15–$100). The average incumbent carries 13,900 reviews — the moat a new listing must climb.
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