---
title: "Search terms — browser - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/browser/search-terms"
last_updated: "2026-07-31T11:30:32.260Z"
locale: en
meta:
  description: "Niche score 34/100 · £112K/yr market · 366K searches/yr · £15.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 34/100 · £112K/yr market · 366K searches/yr · £15.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — browser - Flapen"
---

# **browser**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 17Conversion 25Competition 8Returns 99Price range 81Avg price 76Brand share 0Review moat 20Quality gap 53

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£2.63–£75.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****£15.49**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£112K**

£112K/yr · 366K searches

**Conversion**

**Bad****2.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****13,930.13**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-15.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****91%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand