---
title: "Broom Head — £157K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/broom-head"
last_updated: "2026-07-31T12:27:03.792Z"
locale: en
meta:
description: "Niche score 35/100 · £157K/yr market · 103K searches/yr · £9.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £157K/yr market · 103K searches/yr · £9.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Broom Head — £157K/yr Amazon UK Niche (2026) - Flapen"
---
# **broom head**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 20Conversion 98Competition 12Returns 97Price range 20Avg price 29Brand share 0Review moat 21Quality gap 28
**Conversion**
**Incredible****16.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£157K**
£157K/yr · 103K searches
**Avg price**
**Okay****£9.46**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****12,006.22**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£5.00–£17.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, broom head is a £157K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **broom head market data**
- **Units sold / yr**
- **15K–20K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£142K–£189K**
- units × avg price
- **Conversion rate**
- **16.1%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**113**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Oral-B69% - Yanaboo15% - Newman and Cole7% - Valuabletry6% - Qitizu4% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 25 weeks — -10.8% search growth over the last 90 days.
2K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/broom-head/trend)
## **Top broom head search terms**
- **oral b toothbrush head black**32K/yr-16.7%15.5% conv. - **broom head**14K/yr+15.1%2.4% conv. - **oral b black toothbrush heads**17K/yr-10.2%17.6% conv. - **black oral b tooth brush heads**11K/yr-18.6%17.9% conv. - **brush head**8K/yr+7.0%2.0% conv. - **black toothbrush heads**5K/yr-0.8%15.6% conv. - **broom heads**4K/yr-43.3%1.3% conv. - **oral b toothbrush heads black**4K/yr-3.5%15.9% conv. - **oral b brush heads black**4K/yr-21.6%15.5% conv. - **oral b black brush heads**3K/yr-24.5%16.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/broom-head/search-terms)
## **Top broom head products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£24K30%£47K45%£71K60%£94K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B Pro Cross Action Electric Toothbrush Head Electric Toothbrush Heads X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 4 Toothbrush Heads Black Replacement Heads**Oral-B**£8.47**4.7★33,690 rev](https://www.amazon.co.uk/dp/B0C1H4M1YD) [2**Oral B Compatible Toothbrush Head Yanaboo Replacement Brush Heads for Most Braun Oral B Electric Toothbrushes of Vitality Pro Smart Genius Series Precision Clean and Plaque Removal (8 Pack in Black)**Yanaboo**£5.66**4.4★17,308 rev](https://www.amazon.co.uk/dp/B0B5TP7WJM) [3**Oral-B Pro Cross Action Electric Toothbrush Heads 8 Count Black - X-Shape & Angled Bristles Deep Plaque Removal Replacement Brush Heads**Oral-B**£14.98**4.7★4,020 rev](https://www.amazon.co.uk/dp/B0C1H6LQBK) [4**8pcs Toothbrush Heads Compatible with Oral B Electric Toothbrush 4pcs Precision Clean and 4pcs Cross Clean Brush Heads Black**Valuabletry**£5.12**4.3★299 rev](https://www.amazon.co.uk/dp/B0BC415QLH) [5**Oral-B Pro CrossAction Original Electric Toothbrush Heads Black - Pack of 10 Mailbox-Friendly Replacement Heads for Home and Travel Angled Bristles for Deep Cleaning**Oral-B**£17.44**4.7★33,690 rev](https://www.amazon.co.uk/dp/B0BWNT8WG5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oral-B Pro Cross Action Black Toothbrush Heads Pack of 8 Counts Suitable for Mailbox**Oral-B**£14.89**15 rev8mo ago](https://www.amazon.co.uk/dp/B0G3QRDLFG) [**Qitizu Toothbrush Head Compatible with Braun Oral B Electric Toothbrush Replacement Toothbrush Heads Fit for Oral b Vitality Pro Smart Genius Teen Series Electric Toothbrush 16Pcs (Black)**Qitizu**£6.86**17,211 rev2y ago](https://www.amazon.co.uk/dp/B0CG1C65V4) [**Oral-B Pro Cross Action Electric Toothbrush Head Electric Toothbrush Heads X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 4 Toothbrush Heads Black Replacement Heads**Oral-B**£8.47**33,690 rev3y ago](https://www.amazon.co.uk/dp/B0C1H4M1YD) [**Oral-B Pro Cross Action Electric Toothbrush Heads 8 Count Black - X-Shape & Angled Bristles Deep Plaque Removal Replacement Brush Heads**Oral-B**£14.98**4,020 rev3y ago](https://www.amazon.co.uk/dp/B0C1H6LQBK) [**Oral-B Pro CrossAction Original Electric Toothbrush Heads Black - Pack of 10 Mailbox-Friendly Replacement Heads for Home and Travel Angled Bristles for Deep Cleaning**Oral-B**£17.44**33,690 rev3y ago](https://www.amazon.co.uk/dp/B0BWNT8WG5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oral-B Pro Cross Action Black Toothbrush Heads Pack of 8 Counts Suitable for Mailbox**Oral-B**£14.89**5.0★**▲ 390%**](https://www.amazon.co.uk/dp/B0G3QRDLFG) [**Newman and Cole 10 Wooden Broom Head with Stiff Natural Hard Bristle - Replacement Broom Head for Outdoor Garden Yard Brush Sweeping with Fitted Fixing Bracket Connector (10 Stiff Natural Bassine)**Newman and Cole**£5.00**4.3★**▲ 246%**](https://www.amazon.co.uk/dp/B08814VWM3) [**Newman and Cole 12 Wooden Broom Head with Stiff Bassine Natural Hard Bristle - Replacement Wooden Broom Head for Outdoor Garden Yard Brush Sweeping - Wood Brush Head Fitted Fixing Bracket Connector**Newman and Cole**£6.68**4.6★**▲ 87%**](https://www.amazon.co.uk/dp/B07NY87L46) [**Qitizu Toothbrush Head Compatible with Braun Oral B Electric Toothbrush Replacement Toothbrush Heads Fit for Oral b Vitality Pro Smart Genius Teen Series Electric Toothbrush 16Pcs (Black)**Qitizu**£6.86**4.5★**▲ 58%**](https://www.amazon.co.uk/dp/B0CG1C65V4) [**8pcs Toothbrush Heads Compatible with Oral B Electric Toothbrush 4pcs Precision Clean and 4pcs Cross Clean Brush Heads Black**Valuabletry**£5.12**4.3★**▲ 53%**](https://www.amazon.co.uk/dp/B0BC415QLH)
**~~View all trending →~~**
## **What buyers say about broom head**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Value for money”*
**Oral Hygiene**22%
*“Good action cleans teeth well”*
**Quality-Overall**21%
*“good quality brush heads”*
**Advertised Vs Actual Product**12%
*“Does what it promises”*
**Size-Overall**6%
*“Good fit”*
**Efficiency**3%
*“Very efficient”*
**Soft Feel**2%
*“it is quite soft compare to other brand i have used”*
**Cleansing**2%
*“Keep em clean”*
**Durability**2%
*“Works well and quite durable”*
**Ease Of Cleaning**2%
*“it cleans well”*
### **What buyers complain about **
**Oral Hygiene**25%
*“Buy proper Oral B these are no good”*
**Size-Overall**20%
*“Small”*
**Value For Money**8%
*“waste of money”*
**Compatibility-Overall**7%
*“Is not compatible with QI3”*
**Durability**6%
*“they dont last a lot”*
**Quality-Overall**6%
*“Garbage for sale”*
**Color**5%
*“I received black”*
**Hard Feel**3%
*“Extremely hard brushes”*
**Ease Of Use**3%
*“so these arent convenient at all”*
**Maintenance And Repair**3%
*“Not as good as the real deal as doesn't last quite as long so have to change more regularly”*
### **Top return reasons **
**Size-Overall**54%
**Compatibility-Overall**30%
**Oral Hygiene**3%
**Advertised Vs Actual Product**3%
**Color**2%
**Functionality-Overall**1%
**Defective Material/Parts**1%
**Quality-Overall**1%
**Value For Money**1%
**Shape/Style**1%
## **Common questions**
- **Is broom head profitable to sell on Amazon United Kingdom?**
- The niche generates £157K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (35/100).
- **How competitive is the broom head niche?**
- 5 brands and 113 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in broom head?**
- Top complaints mined from reviews: Oral Hygiene, Size-Overall, Value For Money. The return rate is 0.7%.
- **What does it cost to enter the broom head niche?**
- Listings span £5.00–£17.44; the average listing price is £9.46 (sweet spot $15–$100). The average incumbent carries 12,006 reviews — the moat a new listing must climb.
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