---
title: "Breath Spray — £260K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/breath-spray"
last_updated: "2026-07-31T10:35:32.054Z"
locale: en
meta:
description: "Niche score 48/100 · £260K/yr market · 259K searches/yr · £7.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £260K/yr market · 259K searches/yr · £7.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Breath Spray — £260K/yr Amazon UK Niche (2026) - Flapen"
---
# **breath spray**
**Skip it**
Soft demand (-13.2% this quarter) — this niche doesn't clear our bar today.
Market size 48Growth 18Conversion 96Competition 19Returns 100Price range 43Avg price 21Brand share 30Review moat 39Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£260K**
£260K/yr · 259K searches
**Price range**
**Okay****£2.29–£24.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,600.73**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£7.72**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, breath spray is a £260K/yr Amazon United Kingdom market (259K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Feb. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **breath spray market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£232K–£309K**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**8%**
- UltraDEX34% - Listerine18% - CB1217% - Pretty10% - Medex8% - aaksh 5555% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.
7K5KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/breath-spray/trend)
## **Top breath spray search terms**
- **breath spray**62K/yr-12.7%12.0% conv. - **mouth spray**41K/yr-3.0%8.0% conv. - **breath freshener**39K/yr-16.6%8.9% conv. - **fresh breath spray**23K/yr-8.9%10.6% conv. - **mouth spray for bad breath**19K/yr-26.9%10.0% conv. - **breath fresheners**12K/yr-14.1%1.9% conv. - **mouth freshener spray**13K/yr-20.2%9.1% conv. - **breath freshener spray**12K/yr-25.8%11.4% conv. - **mouth freshener**7K/yr+5.1%3.5% conv. - **mouth spray fresh breath**6K/yr-27.6%11.2% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/breath-spray/search-terms)
## **Top breath spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£26K20%£52K30%£78K40%£104K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UltraDEX Fresh Breath Spray 9 ml (Pack of 1)**UltraDEX**£2.29**4.4★3,935 rev](https://www.amazon.co.uk/dp/B00HIXUCNC) [2**CB 12 Spray Instant Freshness on the Go Reduces the Root Cause of Bad Breath With Zinc Acetate Mint Flavour 15 ml**CB12**£3.67**4.3★4,073 rev](https://www.amazon.co.uk/dp/B01MR5UYX6) [3**5x Fresh MINT BREATH SPRAY Antibacterial SUGAR FREE Bad Breath & Smokers 20ml**Pretty**£6.55**4.5★697 rev](https://www.amazon.co.uk/dp/B01AIC5XBU) [4**3 X MEDEX 20ml MINTY FRESH BREATH FRESHENER MOUTH SPRAY BAD BREATH LONG LASTING**Medex**£3.70**4.1★1,134 rev](https://www.amazon.co.uk/dp/B07J3MDXWS) [5**Listerine Pocketmist Cool Mint 2 Count**Listerine**£10.71**4.6★11,671 rev](https://www.amazon.co.uk/dp/B000N6CJ3C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZDEER Electric Breath Spray Probiotic Mouth Spray for Bad Breath & Dry Mouth Rechargeable Micro-Mist Oral Spray with 3 Flavor Cartridges Alcohol-Free Travel Size for Dating Office Daily Use Green**ZDEER**£24.74**79 rev11mo ago](https://www.amazon.co.uk/dp/B0FMDR3HGZ) [**CEELIKE Fresh Breath Spray Alcohol-Free Oral Spray Instant Fresh Breath Spray for On-the-Go Freshness Pocket Size for Daily Oral Care 20ml**CEELIKE**£9.03**13 rev1y ago](https://www.amazon.co.uk/dp/B0FJLY3QPF) [**3- Pack Fresh Breath Mouth Spray 20ml Minty Fresh Formula | Long-Lasting Bad Breath Freshener | Oral Spray for Clean medex Confident Breath Anytime**aaksh 555**£3.89**93 rev1y ago](https://www.amazon.co.uk/dp/B0F4B3G8YK) [**5Pcs Fruit Oral Breath Spray - Fresh Mouth Spray for Bad Breath Care and Freshener**Haiyox**£6.47**54 rev2y ago](https://www.amazon.co.uk/dp/B0D667GCVZ) [**Listerine Pocket Paks Cool Mint 72s**Listerine**£6.36**2,433 rev2y ago](https://www.amazon.co.uk/dp/B012O57M3Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CEELIKE Fresh Breath Spray Alcohol-Free Oral Spray Instant Fresh Breath Spray for On-the-Go Freshness Pocket Size for Daily Oral Care 20ml**CEELIKE**£9.03**4.4★**▲ 68%**](https://www.amazon.co.uk/dp/B0FJLY3QPF) [**Listerine Pocket Paks Cool Mint 72s**Listerine**£6.36**4.6★**▲ 50%**](https://www.amazon.co.uk/dp/B012O57M3Q) [**CB 12 Spray Instant Freshness on the Go Reduces the Root Cause of Bad Breath With Zinc Acetate Mint Flavour 15 ml**CB12**£3.67**4.3★**▲ 15%**](https://www.amazon.co.uk/dp/B01MR5UYX6) [**Listerine Freshburst Pocketpaks Breath Dissolving Breath Freshener Kill 99% of Germs That Cause Bad Breath Portable for On-The-Go Minty Flavor 72-Strips (Pack of 1)**Listerine**£7.45**4.6★**— 9%**](https://www.amazon.co.uk/dp/B012O5855A) [**UltraDEX Fresh Breath Spray 9 ml (Pack of 1)**UltraDEX**£2.29**4.4★**— 6%**](https://www.amazon.co.uk/dp/B00HIXUCNC)
**~~View all trending →~~**
## **What buyers say about breath spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Breathability**16%
*“Gives you fresh breath”*
**Quality-Overall**14%
*“Nice bit of kit”*
**Value For Money**14%
*“Great value”*
**Advertised Vs Actual Product**7%
*“does the job, excellent”*
**Ease Of Use**7%
*“easy to use”*
**Freshness**7%
*“gives an instant freshness”*
**Taste-Overall**5%
*“pleasant mint taste”*
**Efficiency**4%
*“Very effective in my experience”*
**Strength**3%
*“Quite strong”*
**Size-Overall**3%
*“Nice size”*
### **What buyers complain about **
**Value For Money**15%
*“Massively overpriced”*
**Taste-Overall**11%
*“leaves a horrible after taste after about half hour”*
**Strength**8%
*“Not as strong”*
**Breathability**6%
*“Tastes horrible and only freshens breath for about ten minutes”*
**Stale/Rotten/Spoiled**5%
*“Rubbish”*
**Dosage**4%
*“It dose not stay for long time”*
**Leak-Proof**4%
*“But device leaks”*
**Size-Overall**3%
*“And the container is very small to hide”*
**Durability**3%
*“doesnt last long”*
**Charging**3%
*“It takes 3 hours to charge”*
### **Top return reasons **
**Taste-Overall**19%
**Advertised Vs Actual Product**11%
**Flavor**10%
**Leak-Proof**8%
**Charging**6%
**Value For Money**6%
**Functionality-Overall**4%
**Moist/Dry**4%
**Durability**3%
**Stale/Rotten/Spoiled**3%
## **Common questions**
- **Is breath spray profitable to sell on Amazon United Kingdom?**
- The niche generates £260K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the breath spray niche?**
- 9 brands and 66 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in breath spray?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Strength. The return rate is 0.1%.
- **When does demand for breath spray peak?**
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the breath spray niche?**
- Listings span £2.29–£24.74; the average listing price is £7.72 (sweet spot $15–$100). The average incumbent carries 2,601 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)