---
title: "Bluetooth Scales — £256K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/bluetooth-scales"
last_updated: "2026-07-31T10:30:33.787Z"
locale: en
meta:
description: "Niche score 43/100 · £256K/yr market · 139K searches/yr · £27.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £256K/yr market · 139K searches/yr · £27.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluetooth Scales — £256K/yr Amazon UK Niche (2026) - Flapen"
---
# **bluetooth scales**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 47Growth 17Conversion 73Competition 17Returns 81Price range 91Avg price 95Brand share 5Review moat 6Quality gap 53
**Avg price**
**Incredible****£27.42**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£12.29–£66.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£256K**
£256K/yr · 139K searches
**Growth**
**Bad****-16.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****38,781.36**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bluetooth scales is a £256K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluetooth scales market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **£219K–£274K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- eufy76% - INSMART9% - Fitbit6% - TANITA3% - RENPHO3% - Posture2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/bluetooth-scales/trend)
## **Top bluetooth scales search terms**
- **eufy scales**38K/yr-24.5%6.9% conv. - **tanita scales**18K/yr-5.9%0.6% conv. - **eufy smart scale**14K/yr-9.7%5.8% conv. - **insmart scales**9K/yr-6.3%8.7% conv. - **fitbit scales**11K/yr-20.2%1.1% conv. - **eufy scale**8K/yr-13.5%5.8% conv. - **eufy smart scale p2 pro**8K/yr-16.2%10.4% conv. - **eufy scales for body weight**8K/yr-4.4%8.3% conv. - **eufy weighing scales**6K/yr-14.3%8.1% conv. - **tanita scales body composition**5K/yr-18.8%0.4% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/bluetooth-scales/search-terms)
## **Top bluetooth scales products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£26K20%£51K30%£77K40%£103K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**eufy Scales for Body Weight Digital Bathroom Scales with Wi-Fi Bluetooth 16 Measurements Weight Heart Rate Body Fat BMI Muscle & Bone Mass 3D Virtual Model High Accuracy Smart Scale P2 Pro**eufy**£30.91**4.4★2,766 rev](https://www.amazon.co.uk/dp/B09NHR4NX7) [2**eufy Weighing Scales for Body Weight Digital Bathroom Scales with Bluetooth Body Fat Scales 12 Measurements Weight/Body Fat/BMI Fitness Body Composition Analysis Black lbs/kg Smart Scale A1**eufy**£12.29**4.4★2,091 rev](https://www.amazon.co.uk/dp/B0CQJJ8DN4) [3**eufy Scales for Body Weight Digital Bathroom Scales with Wi-Fi Fitness Tracking Intelligent Analysis 3D Virtual Body Bluetooth Scale with Emojis 16 Measurements Heart Rate BMI Smart Scale P3**eufy**£46.63**4.1★861 rev](https://www.amazon.co.uk/dp/B0BRMBNRJV) [4**Scales for Body Weight eufy Smart Bathroom scales C20 with Large TFT Screen All-in-One Display for Offline Use Bluetooth Weighing Scales With 16 Metrics BMI Multi-Modes High Accuracy**eufy**£23.60**4.5★1,184 rev](https://www.amazon.co.uk/dp/B0D2XRMJBV) [5**Bluetooth Body Fat Scales INSMART Smart Digital Bathroom Weight Weighing Scales for Body Composition Analyzer with Smart APP Body Composition Fitbit Scales for Fitness (ST/LB/KG)**INSMART**£17.25**4.4★33,219 rev](https://www.amazon.co.uk/dp/B07Q9PS28M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**INSMART Bathroom Weighing Scales For Body Weight Smart Digital Bluetooth Body Fat Scale Machine for Body Composition Analyzer with APP for Fitness Accurate Bmi Health Electronic (ST:LB/LB/KG)**INSMART**£17.18**113 rev1y ago](https://www.amazon.co.uk/dp/B0DKDSXBXQ) [**eufy Weighing Scales for Body Weight Digital Bathroom Scales with Bluetooth Body Fat Scales 12 Measurements Weight/Body Fat/BMI Fitness Body Composition Analysis Black lbs/kg Scale A1 -White**eufy**£13.20**144 rev1y ago](https://www.amazon.co.uk/dp/B0CQJLVPFX) [**Scales for Body Weight eufy Smart Bathroom scales C20 with Large TFT Screen All-in-One Display for Offline Use Bluetooth Weighing Scales With 16 Metrics BMI Multi-Modes High Accuracy**eufy**£23.60**1,184 rev2y ago](https://www.amazon.co.uk/dp/B0D2XRMJBV) [**eufy Weighing Scales for Body Weight Digital Bathroom Scales with Bluetooth Body Fat Scales 12 Measurements Weight/Body Fat/BMI Fitness Body Composition Analysis Black lbs/kg Smart Scale A1**eufy**£12.29**2,091 rev2y ago](https://www.amazon.co.uk/dp/B0CQJJ8DN4) [**eufy Scales for Body Weight Digital Bathroom Scales with Wi-Fi Fitness Tracking Intelligent Analysis 3D Virtual Body Bluetooth Scale with Emojis 16 Measurements Heart Rate BMI Smart Scale P3**eufy**£46.63**861 rev3y ago](https://www.amazon.co.uk/dp/B0BRMBNRJV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scales for Body Weight and Fat Percentage with App & Bluetooth High Precision 0.1lb Digital Bathroom Scales Analyzes 13 Body Composition Data (Weight Fat% Water BMI) 400 lbs Capacity Black**Posture**£21.71**4.6★**▲ 215%**](https://www.amazon.co.uk/dp/B08839L43J) [**Fitbit Aria Air Smart Scale White**Fitbit**£66.38**4.2★**▲ 106%**](https://www.amazon.co.uk/dp/B07VWC629V) [**RENPHO Scales for Body Weight Smart Weighing Scales Body Weight with App Bluetooth Bathroom Scales for Fitness Tracking High Accuracy Body Composition Monitor (ST/ST:LB/LB/KG) - Elis 1**RENPHO**£17.05**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B01N1UX8RW) [**eufy Weighing Scales for Body Weight Digital Bathroom Scales with Bluetooth Body Fat Scales 12 Measurements Weight/Body Fat/BMI Fitness Body Composition Analysis Black lbs/kg Scale A1 -White**eufy**£13.20**4.5★**▲ 21%**](https://www.amazon.co.uk/dp/B0CQJLVPFX) [**eufy Scales for Body Weight Digital Bathroom Scales with Wi-Fi Bluetooth 16 Measurements Weight Heart Rate Body Fat BMI Muscle & Bone Mass 3D Virtual Model High Accuracy Smart Scale P2 Pro**eufy**£30.91**4.4★**— 1%**](https://www.amazon.co.uk/dp/B09NHR4NX7)
**~~View all trending →~~**
## **What buyers say about bluetooth scales**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Excellent value for money”*
**Quality-Overall**16%
*“Decent build quality”*
**Ease Of Use**14%
*“Easy to use and store”*
**Connectivity-Overall**8%
*“Easy to connect”*
**Advertised Vs Actual Product**5%
*“Works exactually as advertised”*
**Accuracy-Overall**4%
*“Accurate”*
**Design-Overall**4%
*“Sleek design”*
**Assembly/Installation**4%
*“Easy to set up”*
**Health Monitoring**4%
*“These smart scales have been a pretty decent addition to my daily routine”*
**Weight Light**3%
*“Lightweight”*
### **What buyers complain about **
**Measurement/Reading Accuracy**19%
*“Inaccurate reading”*
**Durability**14%
*“it stopped working after a few uses”*
**Connectivity-Overall**11%
*“Cant connect to the app”*
**Battery Life**5%
*“the batteries ran out in a week”*
**Quality-Overall**5%
*“I wasnt expecting the quality to be that good”*
**Accuracy-Overall**4%
*“Inaccurate scale”*
**Functionality-Overall**4%
*“Stopped working”*
**Software/Application**3%
*“I failed to get the app to work”*
**Compatibility-Overall**3%
*“I am however having trouble pairing to my phone”*
**Value For Money**3%
*“incredibly poor show at the price point”*
### **Top return reasons **
**Connectivity-Overall**21%
**Measurement/Reading Accuracy**19%
**Functionality-Overall**19%
**Defective Material/Parts**5%
**Size-Overall**4%
**Accuracy-Overall**4%
**Advertised Vs Actual Product**4%
**Compatibility-Overall**3%
**Weight Heavy**3%
**Software/Application**2%
## **Common questions**
- **Is bluetooth scales profitable to sell on Amazon United Kingdom?**
- The niche generates £256K/yr across 11 tracked products. 90-day search growth is -16.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the bluetooth scales niche?**
- 6 brands and 18 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in bluetooth scales?**
- Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Connectivity-Overall. The return rate is 1.7%.
- **When does demand for bluetooth scales peak?**
- Demand peaks in Jan; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the bluetooth scales niche?**
- Listings span £12.29–£66.38; the average listing price is £27.42 (sweet spot $15–$100). The average incumbent carries 38,781 reviews — the moat a new listing must climb.
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