---
title: "Blister — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/blister"
last_updated: "2026-07-31T07:22:23.752Z"
locale: en
meta:
description: "Niche score 64/100 · £1.1M/yr market · 958K searches/yr · £5.20 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £1.1M/yr market · 958K searches/yr · £5.20 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Blister — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **blister**
**Launch it**
A $1.1M/yr market growing +73.1% this quarter with returns at 0.1% — clears our launch bar.
Market size 80Growth 80Conversion 100Competition 54Returns 100Price range 0Avg price 14Brand share 34Review moat 47Quality gap 50
**Conversion**
**Incredible****22.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.1M**
£1.1M/yr · 958K searches
**Growth**
**Great****+73.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,782.77**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£5.20**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.13–£7.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blister is a £1.1M/yr Amazon United Kingdom market (958K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 64/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blister market data**
- **Units sold / yr**
- **200K–250K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£1.0M–£1.3M**
- units × avg price
- **Conversion rate**
- **22.8%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**131**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 94%
**Open market**
**13%**
- Compeed65% - Welnove8% - NUOFEIBAO4% - TENERIS4% - by Amazon3% - LIGHT PHARMA3% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +73.1% search growth over the last 90 days.
30K20KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/blister/trend)
## **Top blister search terms**
- **blister plasters**291K/yr+81.5%18.3% conv. - **compeed blister plasters**210K/yr+91.7%24.7% conv. - **blister plasters for feet**206K/yr+94.6%17.5% conv. - **compeed**85K/yr+68.3%18.8% conv. - **blister plaster**25K/yr+49.1%12.2% conv. - **compeed heel blister plasters**14K/yr+47.0%23.3% conv. - **blister**17K/yr+44.8%8.3% conv. - **blister plasters for heels**28K/yr-41.7%13.3% conv. - **heel plasters**12K/yr+27.3%6.8% conv. - **compeed plasters for feet**15K/yr+8.9%17.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/blister/search-terms)
## **Top blister products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£57K10%£113K15%£170K20%£227K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Compeed Blister Plasters Mixed Size 12 Pack - Hydrocolloid Foot Treatment - Heal Fast**Compeed**£7.22**4.7★3,442 rev](https://www.amazon.co.uk/dp/B09J52Z7NR) [2**Compeed Blister Plasters Medium Size 12 Pack - Hydrocolloid Foot Treatment - Heal Fast**Compeed**£7.00**4.7★4,683 rev](https://www.amazon.co.uk/dp/B092WFQ3TZ) [3**Compeed 6 Mixed Size Blister Plasters For Feet (Individually Wrapped Plasters) - Hydrocolloid Plaster Technology For Faster Healing - Waterproof Deep Cushioned Plasters For Comfort**Compeed**£4.13**4.7★3,442 rev](https://www.amazon.co.uk/dp/B092WDWHJG) [4**21 Pieces Blister Plasters for Feet - Welnove Invisible Hydrocolloid Gel Blister Bandages - Blister Cushions for Heel Toe & Foot Water Resistant Bandages(Variety Pack)**Welnove**£6.69**4.2★2,505 rev](https://www.amazon.co.uk/dp/B0CRVL4X1F) [5**Compeed 6 Medium Size Blister Plasters for Feet (Individually Wrapped Plasters) - Hydrocolloid Plaster Technology for Faster Healing - Waterproof Deep Cushioned Plasters for Comfort**Compeed**£3.90**4.7★4,683 rev](https://www.amazon.co.uk/dp/B092WFQBKP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**15Pcs Blister Plasters for Feet Hydrocolloid Plasters Blister Waterproof Cushion Pads Gel Blister Guard Pads Waterproof for Heel Toe Guard Skin for Feet Heel Practical Nursing Tool**ERYUNKUIO**£5.11**53 rev3mo ago](https://www.amazon.co.uk/dp/B0GX5LJ5BK) [**Blister Plasters for Feet - 30ct Mixed Size Hydrocolloid Gel Pads for Heels Toes & Soles | Water-Resistant Protection & Comfort**PLOBRT**£6.49**62 rev11mo ago](https://www.amazon.co.uk/dp/B0FLDRL8MQ) [**Teneris 20 Hydrocolloid Blister Plasters Instant Pain Relief Waterproof & Invisible Fast Healing Friction-Proof Thin & Flexible Blister Pads for Feet Heels & Toes 3 Mixed Sizes (20 Pack)**TENERIS**£7.82**154 rev1y ago](https://www.amazon.co.uk/dp/B0FBXXQL8D) [**Teneris 18 Hydrocolloid Blister Plasters Instant Pain Relief Waterproof & Invisible Fast Healing Friction-Proof Thin & Flexible Blister Pads for Feet Heels & Toes 3 Mixed Sizes (18 Pack)**TENERIS**£7.21**154 rev1y ago](https://www.amazon.co.uk/dp/B0FBYFRZ39) [**Hydrocolloid Blister Bandages for Feet - 30ct Gel Blister Cushions for Heel Toe - Blister Prevention for Travel - Water Resistant Bandages Pads(Variety Pack)**Kimihome**£7.99**541 rev1y ago](https://www.amazon.co.uk/dp/B0DPMVJ4H7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**15Pcs Blister Plasters for Feet Hydrocolloid Plasters Blister Waterproof Cushion Pads Gel Blister Guard Pads Waterproof for Heel Toe Guard Skin for Feet Heel Practical Nursing Tool**ERYUNKUIO**£5.11**4.6★**▲ 156%**](https://www.amazon.co.uk/dp/B0GX5LJ5BK) [**24 PCS Invisible Hydrocolloid Blister Plasters - Waterproof Cushion Protector for Feet Heels Fingers Toes and Forefoot**Eophmi**£4.37**4.5★**▲ 80%**](https://www.amazon.co.uk/dp/B0D53WKLXK) [**SOL 24pk Blister Plasters for Feet - Hydrocolloid Waterproof Cushion with Advanced Protection & Faster Wound Healing Reduces Friction During Walking & Hiking - Assorted Sizes for Toes & Heels**SOL**£4.82**4.2★**▲ 76%**](https://www.amazon.co.uk/dp/B0BX48YLLB) [**Compeed Blister Plasters Small Size 7 Pack - Hydrocolloid Foot Treatment - Heal Fast**Compeed**£4.31**4.7★**▲ 60%**](https://www.amazon.co.uk/dp/B092WDXYFX) [**Teneris 20 Hydrocolloid Blister Plasters Instant Pain Relief Waterproof & Invisible Fast Healing Friction-Proof Thin & Flexible Blister Pads for Feet Heels & Toes 3 Mixed Sizes (20 Pack)**TENERIS**£7.82**4.1★**▲ 56%**](https://www.amazon.co.uk/dp/B0FBXXQL8D)
**~~View all trending →~~**
## **What buyers say about blister**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent product”*
**Value For Money**16%
*“Good value”*
**Adhesion/Stickiness**11%
*“good adhesion”*
**Comfort-Overall**9%
*“Excellent comfort”*
**Advertised Vs Actual Product**8%
*“As described”*
**Ease Of Use**3%
*“Easy to use”*
**Ease Of Application**3%
*“Easy to apply”*
**Size-Overall**3%
*“Good selection of sizes, stick well and stay in place after showers etc”*
**Efficiency**3%
*“Efficient”*
**Cushion**3%
*“cushion properly”*
### **What buyers complain about **
**Adhesion/Stickiness**29%
*“Very poor adhesion”*
**Durability**9%
*“Came off after ten minutes”*
**Quality-Overall**8%
*“Awful quality”*
**Value For Money**7%
*“Waste of money dont work”*
**Pain Relief-Overall**6%
*“doesnt relief any pain whatsoever”*
**Allergies**5%
*“which is usually what makes blisters worse”*
**Size-Overall**3%
*“The ones for toes are quite large”*
**Functionality-Overall**3%
*“Didn't Work for Me”*
**Grip**3%
*“almost immediately start to slide”*
**Ease Of Use**2%
*“difficult to remove”*
### **Top return reasons **
**Adhesion/Stickiness**33%
**Size-Overall**16%
**Durability**10%
**Functionality-Overall**9%
**Quality-Overall**7%
**Skin Health**4%
**Thin**3%
**Pain Relief-Overall**3%
**Product Condition**3%
**Compatibility-Overall**2%
## **Common questions**
- **Is blister profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +73.1%. Flapen's verdict: Launch it (64/100).
- **How competitive is the blister niche?**
- 13 brands and 131 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in blister?**
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 0.1%.
- **When does demand for blister peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the blister niche?**
- Listings span £3.13–£7.99; the average listing price is £5.20 (sweet spot $15–$100). The average incumbent carries 1,783 reviews — the moat a new listing must climb.
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