---
title: "Black Coconut Yankee Candle — £35K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/black-coconut-yankee-candle"
last_updated: "2026-07-31T08:14:25.710Z"
locale: en
meta:
description: "Niche score 44/100 · £35K/yr market · 41K searches/yr · £11.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £35K/yr market · 41K searches/yr · £11.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Coconut Yankee Candle — £35K/yr Amazon UK Niche (2026) - Flapen"
---
# **black coconut yankee candle**
**Skip it**
Soft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 3Conversion 78Competition 47Returns 99Price range 29Avg price 45Brand share 42Review moat 59Quality gap 63
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,127.91**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£11.35**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£2.04–£20.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£35K**
£35K/yr · 41K searches
**Growth**
**Bad****-44.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, black coconut yankee candle is a £35K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black coconut yankee candle market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£34K–£45K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#178**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **41%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**67**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 98%
**Open market**
**15%**
- Yankee Candle46% - Big Red Egg13% - CHILLFLAME8% - Home Supplys7% - BOYUJK5% - Woodwick5% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -44.4% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/black-coconut-yankee-candle/trend)
## **Top black coconut yankee candle search terms**
- **coconut candle**19K/yr-14.2%3.8% conv. - **yankee candle black coconut**8K/yr-68.5%4.6% conv. - **black coconut yankee candle**9K/yr-71.0%7.4% conv. - **yankee candle coconut**4K/yr-34.1%5.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/black-coconut-yankee-candle/search-terms)
## **Top black coconut yankee candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£5K20%£7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Scented Candle | Black Coconut Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women**Yankee Candle**£17.43**4.7★6,313 rev](https://www.amazon.co.uk/dp/B00AHCIJC2) [2**Coconut Bowl Candle Toasted Coconut Scented - Soy Wax - Hand Poured - 100% Biodegradable**Big Red Egg**£8.84**4.2★64 rev](https://www.amazon.co.uk/dp/B08BYTQRP8) [3**Yankee Candle Scented Candle | Coconut Splash Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women**Yankee Candle**£18.11**4.6★3,839 rev](https://www.amazon.co.uk/dp/B078GCYC2Y) [4**CHILLFLAME Coconut Candle Candles Gifts for Women Scented Candles Gift Set for Her 3 Scented Votive Candle Birthday Gifts for Women/Men (White 200g)**CHILLFLAME**£7.98**4.4★582 rev](https://www.amazon.co.uk/dp/B0DPXJCPR5) [5**Large Coconut Candle - Candle Gift for Women & Men with Lid - (300g/60hr) Long Burn Time with Coconut Lime Mango & Pineapple - Organic & Vegan Scented - Relaxation Aromatherapy & Wellness**Home Supplys**£14.93**4.8★47 rev](https://www.amazon.co.uk/dp/B0FBCLC3G8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WaxcanpyCoconut Scented Candles for Women Soy Candle Gift Set Tropical Coconut Candles 2 Pack Aromatherapy Candles for Relaxing Summer Home Decor**Waxcanpy**£8.62**160 rev6mo ago](https://www.amazon.co.uk/dp/B0GHR7S4QQ) [**NORVENCE Coconut Candles Gifts for Women Scented Candle Gifts Set for Her 283g Soy Candles with Bamboo Lid Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor**NORVENCE**£9.32**68 rev6mo ago](https://www.amazon.co.uk/dp/B0GH6B597B) [**Ecodrop Coconut & Sandalwood Candle 100g Natural Soy Wax & Essential Oil**ecodrop essential oils**£7.65**40 rev8mo ago](https://www.amazon.co.uk/dp/B0G2BFZHDY) [**Large Coconut Candle - Candle Gift for Women & Men with Lid - (300g/60hr) Long Burn Time with Coconut Lime Mango & Pineapple - Organic & Vegan Scented - Relaxation Aromatherapy & Wellness**Home Supplys**£14.93**47 rev1y ago](https://www.amazon.co.uk/dp/B0FBCLC3G8) [**BOYUJK Coconut Candles Gifts for Women Coconut Candles Gift Set for Women Scented Candles Relieves Stress Relaxation Gifts for Men and Women**BOYUJK**£8.17**1,745 rev1y ago](https://www.amazon.co.uk/dp/B0DR1KCM7Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WaxcanpyCoconut Scented Candles for Women Soy Candle Gift Set Tropical Coconut Candles 2 Pack Aromatherapy Candles for Relaxing Summer Home Decor**Waxcanpy**£8.62**4.3★**▲ 700%**](https://www.amazon.co.uk/dp/B0GHR7S4QQ) [**NORVENCE Coconut Candles Gifts for Women Scented Candle Gifts Set for Her 283g Soy Candles with Bamboo Lid Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor**NORVENCE**£9.32**4.3★**▲ 669%**](https://www.amazon.co.uk/dp/B0GH6B597B) [**Ecodrop Coconut & Sandalwood Candle 100g Natural Soy Wax & Essential Oil**ecodrop essential oils**£7.65**4.0★**▲ 640%**](https://www.amazon.co.uk/dp/B0G2BFZHDY) [**Large Coconut Candle - Candle Gift for Women & Men with Lid - (300g/60hr) Long Burn Time with Coconut Lime Mango & Pineapple - Organic & Vegan Scented - Relaxation Aromatherapy & Wellness**Home Supplys**£14.93**4.8★**▲ 147%**](https://www.amazon.co.uk/dp/B0FBCLC3G8) [**Relaxd Premium Vanilla & Coconut Scented Natural Soy Wax Candle (Madagascar) Hand Poured Long Lasting Aromatherapy Essential Oil Candles**Relaxd**£12.08**4.3★**▲ 91%**](https://www.amazon.co.uk/dp/B091BMWJRM)
**~~View all trending →~~**
## **What buyers say about black coconut yankee candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**53%
*“Smells lush”*
**Quality-Overall**9%
*“These are genuinely good quality candles”*
**Gifting Purpose**8%
*“I think its a great idea for a gift for anyone”*
**Brightness/Shine/Glow**6%
*“Brilliant Candle”*
**Design-Overall**4%
*“Looks very fancy”*
**Value For Money**4%
*“Very good for price paid”*
**Strength**3%
*“It is very effective”*
**Durability**2%
*“It burns evenly and lasts well, so you get plenty of use from it”*
**Soft Feel**2%
*“it has a lovely rich creamy softness to it that is dead relaxing”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Smell**59%
*“Not a super strong smell”*
**Value For Money**6%
*“waste of money”*
**Quality-Overall**6%
*“Awful quality”*
**Defective Material/Parts**6%
*“Glass Broken”*
**Size-Overall**6%
*“its slightly smaller than i would have expected”*
**Advertised Vs Actual Product**2%
*“on the back of the packaging this candle is labelled as essence of paradise which is a little misleading”*
### **Top return reasons **
**Smell**62%
**Size-Overall**16%
**Defective Material/Parts**9%
**Color**3%
**Leak-Proof**3%
**Functionality-Overall**3%
**Adhesion/Stickiness**2%
**Flammable**2%
## **Common questions**
- **Is black coconut yankee candle profitable to sell on Amazon United Kingdom?**
- The niche generates £35K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -44.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the black coconut yankee candle niche?**
- 12 brands and 67 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in black coconut yankee candle?**
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.3%.
- **When does demand for black coconut yankee candle peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the black coconut yankee candle niche?**
- Listings span £2.04–£20.26; the average listing price is £11.35 (sweet spot $15–$100). The average incumbent carries 1,128 reviews — the moat a new listing must climb.
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