---
title: "Black Cherry Yankee Candle — £54K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/black-cherry-yankee-candle"
last_updated: "2026-07-31T10:44:53.544Z"
locale: en
meta:
description: "Niche score 38/100 · £54K/yr market · 56K searches/yr · £8.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £54K/yr market · 56K searches/yr · £8.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Cherry Yankee Candle — £54K/yr Amazon UK Niche (2026) - Flapen"
---
# **black cherry yankee candle**
**Skip it**
Soft demand (-58.8% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 0Conversion 90Competition 47Returns 99Price range 17Avg price 25Brand share 0Review moat 52Quality gap 48
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,430.69**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£8.83**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.31–£17.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£54K**
£54K/yr · 56K searches
**Growth**
**Bad****-58.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, black cherry yankee candle is a £54K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black cherry yankee candle market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£53K–£71K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#131**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **31%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**0%**
- Yankee Candle98% - CHILLFLAME2%
## **Demand**
Weekly Amazon search volume, last 42 weeks — -58.8% search growth over the last 90 days.
4K3KSpike '25Holiday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/black-cherry-yankee-candle/trend)
## **Top black cherry yankee candle search terms**
- **black cherry yankee candle**22K/yr-64.1%3.4% conv. - **yankee candle black cherry**18K/yr-65.8%4.9% conv. - **yankee candle cherry**8K/yr-39.4%4.4% conv. - **yankee black cherry**4K/yr-36.7%6.3% conv. - **cherry yankee candle**4K/yr-46.9%2.9% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/black-cherry-yankee-candle/search-terms)
## **Top black cherry yankee candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£5K15%£8K20%£11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Signature Scented Reed Diffuser | Black Cherry Aroma Diffuser | up to 10 Weeks of Fragrance | 100 ml | Perfect Gifts for Women**Yankee Candle**£9.89**4.3★2,568 rev](https://www.amazon.co.uk/dp/B0BYJWZGTD) [2**Yankee Candle Scented Candle | Black Cherry Medium Jar Candle| Long Burning Candles: up to 75 Hours | Gifts for Women**Yankee Candle**£13.19**4.7★562 rev](https://www.amazon.co.uk/dp/B003E9ZTZ0) [3**Yankee Candle Signature Reed Diffuser Refill | Black Cherry | 200ml | Up to 20 weeks of Fragrance | Perfect Gifts for Women**Yankee Candle**£8.68**4.3★2,568 rev](https://www.amazon.co.uk/dp/B0BYJVHH9J) [4**Yankee Candle ScentPlug Fragrance Refills | Black Cherry Plug in Air Freshener Oil | Up to 60 Days of Fragrance | 2 Count**Yankee Candle**£4.84**4.6★3,954 rev](https://www.amazon.co.uk/dp/B08F2W7ZTX) [5**Yankee Candle Scent Plug Starter Kit | Black Cherry | Includes plug-in base and refill | Flameless home fragrance**Yankee Candle**£7.06**4.5★775 rev](https://www.amazon.co.uk/dp/B08G17FZ98)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yankee Candle Reed Diffuser | Black Cherry | for Small to Medium Spaces | Up to 10 Weeks of Fragrance**Yankee Candle**£11.04**37 rev4mo ago](https://www.amazon.co.uk/dp/B0GRWCGNBM) [**CHILLFLAME Cherry Candle Candles Gifts for Women Scented Candles Gift Set for Her 3 Scented Votive Candles Birthday Gifts for Women/Men (Red 200g)**CHILLFLAME**£8.37**26 rev1y ago](https://www.amazon.co.uk/dp/B0DPXGJ57V) [**Yankee Candle Signature Scented Reed Diffuser | Black Cherry Aroma Diffuser | up to 10 Weeks of Fragrance | 100 ml | Perfect Gifts for Women**Yankee Candle**£9.89**2,568 rev3y ago](https://www.amazon.co.uk/dp/B0BYJWZGTD) [**Yankee Candle Signature Reed Diffuser Refill | Black Cherry | 200ml | Up to 20 weeks of Fragrance | Perfect Gifts for Women**Yankee Candle**£8.68**2,568 rev3y ago](https://www.amazon.co.uk/dp/B0BYJVHH9J) [**Yankee Candle Signature Scented Candle | Black Cherry Large Jar Candle with Double Wicks | Soy Wax Blend Long Burning Candle for Women**Yankee Candle**£16.80**72 rev3y ago](https://www.amazon.co.uk/dp/B0BB1P52MJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yankee Candle Reed Diffuser | Black Cherry | for Small to Medium Spaces | Up to 10 Weeks of Fragrance**Yankee Candle**£11.04**4.8★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GRWCGNBM) [**Yankee Candle Ultrasonic Aroma Diffuser Kit | Black Cherry Aroma Diffuser Oil | LED Colour Changing | Auto Off Timer | Quiet Operation | UK Plug**Yankee Candle**£17.79**4.6★**▲ 307%**](https://www.amazon.co.uk/dp/B09VX1H8G8) [**Yankee Candle Scent Plug Starter Kit | Black Cherry | Includes plug-in base and refill | Flameless home fragrance**Yankee Candle**£7.06**4.5★**▲ 288%**](https://www.amazon.co.uk/dp/B08G17FZ98) [**Yankee Candle Sidekick Car Air Freshener Refill | Black Cherry Fragrance Diffuser | 1 Count**Yankee Candle**£4.86**4.3★**▲ 126%**](https://www.amazon.co.uk/dp/B09582V5DT) [**Yankee Candle Signature Scented Reed Diffuser | Black Cherry Aroma Diffuser | up to 10 Weeks of Fragrance | 100 ml | Perfect Gifts for Women**Yankee Candle**£9.89**4.3★**▲ 82%**](https://www.amazon.co.uk/dp/B0BYJWZGTD)
**~~View all trending →~~**
## **What buyers say about black cherry yankee candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**62%
*“Gorgeous aroma”*
**Value For Money**5%
*“Excellent value for money”*
**Diffuse Mechanism**5%
*“The diffuser looks smart as well”*
**Quality-Overall**5%
*“Excellent Product”*
**Gifting Purpose**4%
*“Look really nice also a great gift for someone”*
**Durability**4%
*“durable glass”*
**Ease Of Use**2%
*“Easy to use”*
**Design-Overall**2%
*“It looks beautiful”*
**Assembly/Installation**1%
*“after that doesnt take any effort to put together”*
**Brightness/Shine/Glow**1%
*“Great candle”*
### **What buyers complain about **
**Smell**32%
*“Awful scent”*
**Size-Overall**17%
*“The candles were smaller than expected”*
**Value For Money**13%
*“Sometimes they seem expensive”*
**Quality-Overall**4%
*“Utter rubbish”*
**Refills-Overall**3%
*“The refill doesnt have the same strength of scent as the defuser”*
**Gifting Purpose**3%
*“Saint Dora didnt give them as a gift for Mothers Day”*
**Durability**2%
*“didn't last long”*
**Mechanism Issues**2%
*“Glass shattered when the candle was burning”*
**Moist/Dry**2%
*“can cause some damp in room from steam vapes”*
**Diffuse Mechanism**2%
*“these reed diffusers are only any good in very small enclosed areas”*
### **Top return reasons **
**Size-Overall**46%
**Smell**13%
**Advertised Vs Actual Product**5%
**Functionality-Overall**5%
**Leak-Proof**5%
**Defective Material/Parts**5%
**Value For Money**4%
**Quality-Overall**3%
**Socket/Port/Plug**3%
**Diffuse Mechanism**3%
## **Common questions**
- **Is black cherry yankee candle profitable to sell on Amazon United Kingdom?**
- The niche generates £54K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -58.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the black cherry yankee candle niche?**
- 2 brands and 69 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in black cherry yankee candle?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.2%.
- **What does it cost to enter the black cherry yankee candle niche?**
- Listings span £1.31–£17.79; the average listing price is £8.83 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.
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